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Baby Safety Products Market

Global Baby Safety Products Market is expected to foresee significant growth. North America to lead the growth!

Global baby safety products market is expected to register a CAGR of around 4% over the period of 2022-2028. Providing a safe environment is an important part of taking care of your new baby. Newborns need to be safe at home and away from home. Infants under six months of age should be kept in a rear-facing child restraint when traveling in a car. The law requires that children under the age of seven, ride in an approved child restraint or booster seat. Also, provide a safe sleeping environment for your baby – this includes taking precautions to reduce the risk of sudden unexpected death in infancy (SUDI), including sudden infant death syndrome (SIDS) and fatal sleep accidents. Further, the demand for baby safety products across the globe is witnessing an uptick on account of rising disposable income globally, the emerging number of working parents, and the parent’s concern regarding sudden infant deaths.  As per OCED, household disposable income across several countries such as Australia, Austria, Canada, France, and many others witnessed a significant rise during 2018-2019. In 2021, the national per capita disposable personal income was USD 55,671.

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Based on Product type, the baby safety products market is segmented into car seats, strollers, monitors, and others. The car seat segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe due to the increase in traffic accidents the demand for car seats is increasing.

Based on distribution channels, the market is fragmented into online and offline. In 2020, the offline segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. Key players in the baby safety products market are generating maximum revenue from offline sales. The significant growth was mainly driven by customer benefits such as pre-purchase product scanning, and a large number of options available to choose from. However, rise in the e-commerce sector owing to the rising internet penetration is one of the key factors for the growth in the demand for online distributional channel category. As per the World Bank Group, in 2019 the internet usage by the population was 89% which rise up to 91% in 2020.

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For a better understanding of the market adoption of baby safety products market, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. North America constitutes a major market for the baby safety products market industry and generated revenue owing to the presence of well-established market players and product launches by these players to gain competitive advantage. In March 2022, Britax Child Safety, Inc., a leading child passenger safety technology company in the United States, announced the addition of four new fashions to the Marathon ClickTight adjustable car seat. The sleek and stylish fabric designs are flame-retardant-free, machine washable, and dryable, allowing parents to get back on the road without any delay

Some of the major players operating in the market include Britax Child Safety, Inc., Chicco, Dorel Industries Inc, Our New Baby Inc., Baby Jogger, LLC, Baby Trend, Combi USA, Inc., Cosatto Store, Graco Children’s Products Inc., Crate and Barrel.

Global Baby Safety Products Market Segmentation

Market Insight, by Product

  • Car Seats
  • Strollers
  • Monitors
  • Others

Market Insight, by Distribution Channel

  • Online
  • Offline

Market Insight, by Price Point

  • Mass
  • Economy
  • Premium

Market Insight, by Region

  • North America
    • United States
    • Canada
    • Rest of North America
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • United Kingdom
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Australia
    • Japan
    • Rest of Asia-Pacific
  • Rest of World

Top Company Profiles

• Britax Child Safety Inc.
• Chicco
• Dorel Industries Inc
• Our New Baby Inc.
• Baby Jogger LLC
• Baby Trend
• Combi USA Inc.
• Cosatto Store
• Graco Children’s Products Inc.
• Crate and Barrel

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