The global broadcast automation software market is expected to foresee significant growth. Asia Pacific to lead the growth!
- Himanshu Patni
- November 19, 2022
- TELECOM & IT
- Broadcast Automation Software Market, Broadcast Automation Software Market Growth, Broadcast Automation Software Market Share, Broadcast Automation Software Market Size
- 0 Comments
The broadcast automation software market is expected to register a CAGR of around 10% over the period of 2021-2027. The growing complexity in broadcast media planning and the increase in the adoption of cloud-based solutions are the key factors expected to drive market growth over the forecast period. Furthermore, increasing demand for multimedia streaming applications and smart devices is also expected to fuel the market growth. Moreover, for creating a better & great user experience, broadcast automation software aids in improved TV programming and planning.
Based on product, the market is segmented into web-based, cloud-based, and hybrid. The hybrid segment is expected to dominate the broadcast automation software market in the forthcoming years. Factors such as increased adoption rates across various countries and high flexibility, cost efficiency, real-time access, better data protection, and ease of implementation of broadcasting content offered by hybrid deployment are also predicted to boost segment growth in the future.
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Based on the solution, the market is segmented into software and services. The services segment dominated the broadcast automation software market in 2020 and is expected to maintain its domination during the forecast period owing to a large number of audiences who are still fixated on Tv (Traditional and Smart) amongst all age groups. Also, a wide variety of applications and expertise provided, an increase in demand for broadcast management, and automation solutions from radio and TV broadcasters are also acting as a growth catalyst to the market growth.
Based on application the market is segmented into entertainment, education, healthcare, government, and others. The entertainment market is expected to hold the majority of the broadcast automation software market owing to a large population who want to watch news and sports events on smart and traditional television from all age groups. Furthermore, the increasing amount of content is expected to drive the broadcast automation market.
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For a better understanding of the market adoption of the broadcast automation software, the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), and Rest of World. The Asia Pacific region dominated the broadcast automation software market in 2020 and is expected to maintain its domination during the forecast period. Owing to the growing adoption of advanced technologies and the presence of a large number of Tv households in the region coupled with the growing income of the urban population in the region are expected to drive the broadcast automation software market.
The Major companies in the market are Chetu Inc., Advanced Broadcast Services Limited, AMC Networks Inc., Axel Technology Srl, The Chyron Corporation, IABM, Imagine Communications Corp., Schedule it Ltd., MEDIAGENIX NV, WideOrbit Inc.
Broadcast Automation Software Market Segmentation
Market Insight, By Product
Market Insight, By Solution
Market Insight, By Application
Market Insight, by region
- North America
- Rest of North America
- United Kingdom
- Rest of Europe
- Rest of Asia-Pacific
- Rest of the World
Top Company Profiles
- Chetu Inc.
- Advanced Broadcast Services Limited
- AMC Networks Inc.
- Axel Technology Srl
- The Chyron Corporation
- Imagine Communications Corp.
- Schedule IT Ltd.
- MEDIAGENIX NV
- WideOrbit Inc.