“Unveiling the Power of Dark Social: Navigating the Hidden Channels of Web Traffic”
Overview Dark social is a simple term marketers use to describe web traffic from popular modern distribution channels when it is difficult to track accurately. These are places where B2B buyers are highly active, but the company doesn’t know the impact directly. Other similar terms to describe this phenomenon are dark traffic, dark social media, or dark funnel. Dark Social …
Continue Reading
Captivate and Connect: Enhancing Social Media Engagement with Closed Captions
Overview Closed captions are textual representations of audio embedded in a media file. They make video accessible to the deaf and hard of hearing by providing a time-to-text track to supplement or replace the audio. The text that is spoken in the video is displayed in the captions. Open and closed captioning, or captions, are intended for audiences who are …
Continue Reading
Unleashing the Power of DTC: Transforming the CPG Industry Through Direct-to-Consumer Strategies
Overview Consumer packaged goods (CPG) brands typically communicate with their customers through channels like brick-and-mortar storefronts and online shopping portals. However, because of this channel-based strategy, CPG companies may suffer from changes in the channel, like those that occurred with retail outlets during the pandemic. Additionally, CPG Businesses avoid having a direct interaction with the final consumers, lack information on …
Continue Reading
“The Profitable Side of Conflict: How Nations Benefit from the Russia-Ukraine War”
Since the start of Russia Ukraine Conflict many number of questions have arisen regarding the impact of the war on populations, economy, and political upheaval it will bring in current and future times. One question of particular concern is how nations benefit from the war. International Arms Transfer – According to research done by SIPRI (Stockholm International Peace Research) on …
Continue Reading
The Green Revolution: The Rise of Sustainable Goods in the CPG Industry
Overview Sustainable goods are those goods that benefit society, the environment, and the economy over the course of their entire life cycles, from the extraction of raw materials to final disposal, while also safeguarding human health and the environment. Over the past seven years or so, the CPG market for sustainable products has experienced exponential growth worldwide. Typically, Sustainable products …
Continue Reading
“Unlocking Success: The Power of Influencer Marketing in Today’s Digital Landscape!”
Influencer marketing, also known as influence marketing, is a type of social media marketing that involves product placement and endorsements from influencers, or persons and organizations that are thought to be experts in their industry or to have significant social impact. A person or entity that has the ability to influence other people’s purchasing decisions or measurable behaviors does so …
Continue Reading
“Tourism’s Economic Boom: Catalyzing Local Economies for Unprecedented Growth and Prosperity”
Tourism has deeper impact in the revenue of the economy, which also helps in creating jobs and developing the infrastructure of the economy. It also helps in cultural exchanges between foreigners and citizen’s tourist. In some countries government heavily depend on tourism for their revenue, as they invest lot of money in developing the infrastructure of the country. As government …
Continue Reading
Blockchain in Entertainment Industry
Blockchain technology is rapidly becoming mainstream in major industries, from finance to telecommunications, healthcare, automotive, supply chain, and even retail, which is exploring the potential benefits of blockchain technology. However, media and entertainment is typically one of the most undervalued industries, with little thought given to the deployment of distributed sharing technology. Interestingly, however, media and entertainment are ripe for …
Continue Reading
