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Data Monetization Market

Global Data Monetization Market is expected to foresee significant growth. APAC to lead the growth!

Global data monetization market is expected to register a CAGR of around 21% over the period of 2021-2027. This is mainly due to the continuously rising volume of enterprise data along with rapid advancements in big data as well as big data analytics. Moreover, the growing internet penetration rate accompanied by surging cloud computing will positively stimulate the industry landscape. Data monetization is the process of using data to increase overall revenue. Some of the best performing and fast-growing companies are embracing data monetization and making it an important part of their strategy. Therefore, the data monetization market is likely to grow at an influential rate during the forecast period.

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On the basis of organization size, the data monetization market is segmented into large enterprises and SMEs. Among these two, the large enterprises catered to a significant share of the market in 2020. This is due to the adoption of new and emerging technologies by large enterprises and their interest to invest in new technologies to efficiently run their businesses. It is important for enterprises to adopt data monetization to handle customer demands and manage supply chains while maintaining their business efficiency to compete in a highly competitive market.

Based on deployment, the data monetization market is divided into cloud and on-premises. The on-premises segment accounted for a prominent share of the data monetization market and is anticipated to witness a strong growth rate during the forecast period. The growth of this segment can be attributed to the privacy and security concerns related to confidential data. The on-premises deployment can reduce the security risks to the minimum level.

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For a better understanding of the market adoption of data monetization the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea Rest of APAC), Rest of the World. The APAC is expected to witness a robust CAGR during the forecast period. This is mainly due to the rising adoption of advanced technologies, such as IoT and cloud computing. Some other factors contributing to the growth of the APAC data monetization market are increasing customer data due to rapidly increasing internet penetration rate, rising number of small, medium, and large enterprises, and growing adoption of advanced analytics and visualization in businesses.

Some of the major players operating in the data monetization market are SAP SE, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc., Oracle Corporation, Sisense Inc., Salesforce Inc., Accenture PLC, Virtusa Corp., and Infosys Limited.

Global Data Monetization Market Segmentation

Market Insight, by Component

• Software
• Service

Market Insight, by Data Type

  • Customer Data
  • Financial Data
  • Others         

Market Insight, by Deployment

  • Cloud
  • On-premises

Market Insight, by Organization Size

  • Cloud
  • On-premises

Market Insight, by Industry

  • Banking and Financial Services
  • Information and Communication Technology
  • Education
  • Healthcare
  • Retail and E-Commerce
  • Others

Market Insight, by Region

  • North America
    •  US
    •  Canada
    •  Rest of North America
  • Europe
    • Germany
    • France
    • Spain
    • UK
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World

Top Company Profiles

  • SAP SE
  • Microsoft Corporation
  • QlikTech International AB
  • TIBCO Software Inc.
  • Oracle Corporation
  • Sisense Inc.
  • Salesforce Inc.
  • Accenture PLC
  • Virtusa Corp.
  • Infosys Limited

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