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Rising Investment by Companies and a Surge in the Geriatric Population has Propelled the Growth of the Dental Cleansing Tablet Market in the Asia Pacific Region!

The Asia Pacific region is anticipated to grow with a significant CAGR during the forecast period with the surge in geriatric population and associated increase in the incidences of tooth decay. According to the stats from the United Nations, the geriatric population in APAC is expected to reach 1.3 billion  by 2050, accounting for around 60% of the world’s elderly population. In addition, a study published in the Journal of Dental Sciences found that the prevalence of dental caries among the geriatric population in the APAC region ranged from 67.1%-98.7%. Thus, the surge in dental problems is expected to drive the demand for the dental cleansing tablet market in the region.

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Further, the Asia Pacific Dental Cleansing Tablet Market is expected to grow at a strong CAGR of 7% during the forecast period (2022-20230). China is expected to be the largest market owing to its large population and growing economy. The key players are rapidly investing to launch their products in the APAC region, thus boosting market growth. For instance, in 2020, Japanese oral care brand Sunstar launched a new dental cleansing tablet called G.U.M. Soft-Picks, which is designed to clean teeth and massage gums and is made with natural ingredients. Moreover, in 2020, Dabur India developed a new dental cleansing tablet made with natural ingredients that I designed to provide a deep clean for teeth and gums.

FIG. 1 APAC Dental Cleansing Tablet Market Revenue (2020-2030)- USD Mn

Based on product, the market is bifurcated into denture cleansing tablet and toothpaste tablet. The denture cleansing tablet is anticipated to witness a high growth rate in the forecast period as these are often preferred by consumers due to their convenience and ease of use. These are designed to be quickly dissolved in water, making them simple and hassle-free solutions for cleaning. In addition, a rapid product launched and innovations are also driving segmental growth during the forthcoming years. For instance, in 2021, Retainer Brite launched a new denture cleaning tablet that is formulated to remove tough stains and bacteria.

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By type, the market is bifurcated into all tooth cleaning and partial tooth cleaning. Partial tooth cleaning is anticipated to grow with a significant CAGR during the forecast period. Partial tooth cleaning refers to the process of cleaning only some of the teeth. The desire to provide targeted cleaning for specific areas of mouth, such as areas with heavy plaque buildup or sensitivity issues is driving the growth of the segment during the forecast period.

Based on sales channel, the market is bifurcated into online and offline. The offline channel held a significant share of the market in 2021 as the majority of customers possess the desire to compare the product physically. Further, the offline stores help to minimize the complications in delivery time, counterfeit, and inaccurate judgment, thus driving the segment growth. Oral care companies are expanding their retail networks in order to target more consumers. For instance, in 2020, Sunstar announced its planning to expand its retail network in Southeast Asia by opening new stores and partnering with local retailers.

Global Dental Cleansing Tablet Market Segmentation

Market Insight, by Product

  • Denture Cleansing Tablet
  • Toothpaste Tablet

Market Insights, by Type

  • All Tooth Cleaning
  • Partial Tooth Cleaning

Market Insights, by Sales Channel

  • Online
  • Offline

Market Insight, by Region

  • North America
    •  U.S.
    •  Canada
    •  Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Spain
    • Italy
    • Rest of Europe
  • APAC
    • China
    • Japan
    • India
    • Rest of APAC
  • Rest of the World

Top Company Profiles

  • Archtek
  • Dentsply Sirona
  • Childlife
  • Reckitt Benckiser Group PLC
  • Lush Retail Ltd.
  • GlaxoSmithKline
  • M3 Naturals
  • Procter & Gamble
  • The Humble Co.

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