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“Immersive Technologies Revolutionizing the Healthcare Market: Embracing the Future of Care”

Currently Immersive Technologies are most popular in gaming industries, but its applications are applicable for wide range of industries. Healthcare industry has taken a notice and investing heavily on immersive technologies, initially there weren’t enough investors in this direction, but the impact of Covid fuelled the research due to its capability of remote diagnosis.

 Most frequently used terminologies used in Immersive technologies are AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended reality), to express succulently –

Augmented Reality blends computer generated information in the real environment of user, using this technology helps to superimpose digital elements to the real world while seen through a device such as tablet

Virtual Reality unlike Augmented reality which overlays virtual information on real world backgrounds, it has no connection to real world, the entire landscape is created virtually by computer generated information

Mixed Reality can be referred to an enhanced augmented reality; it not only superimposes virtual elements onto real world but also lets user to interact with the virtual elements

Extended Reality is an umbrella term that covers all the different immersive technologies that alters reality by adding digital elements to the real world

All these technologies have wide range of applications in healthcare industry and global healthcare immersive technology is expected to generate revenue of 39083.4 million USD, compared to 431.90 million USD market size in 2021 with CAGR growth rate of 36.5%

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Applications of Immersive Technologies in Healthcare Industries


Immersive technologies use for training students and medical practitioners before being exposed to actual patients prepare students through practical experience rather than theoretical knowledge from books and videos, it enhances engagement level of students as they can realistically see themselves in the situation requiring them to make decisions and explore options while performing the operation. It has been statistically shown that training with Extended Reality tech helps students with retention rate compared with traditional training methods

Patient Education-

Immersive technologies are capable of assisting medical professionals to educate patient, with the help of a device doctors could visually inform them about their situation, reason behind the procedure, how the procedure will be performed and outcome to be expected. It will reduce the uncertainty regarding their condition and the procedure to the undertaken, reducing significant anxiety among them.

Diagnosing and Treatment-

With the help of Immersive technologies diagnostics and surgery are more efficient, applying mixed reality to healthcare helps to tackle complex procedures by enabling surgeons to understand the anatomy of the patient by projecting a 3D view. Augmented Reality in surgical procedures reduces errors and operating time, AR overlays a digital image on surgeon’s view of the operating area portraying blood vessels and nerves with higher clarity, increasing success rate for complex surgeries

Virtual Reality lets the doctor to experiment with various procedures for a single condition, and be ready with the best approach for the operation, increasing the success rate


Studies have shown that Immersive based technology is helpful for patients going through rehabilitation, it allows                doctors to diagnose both the physical and cognitive aspects of a patient. One the challenges faced in Rehab is lost connection with the outside world, but VR could help remedy that by projecting an experience one would have while going for a walk-in park stimulating their brain and bodies

Challenges faced due to the implementation of Immersive technologies

Reduced face-to-face communications-

Human touch is essential in healthcare; any innovation could not expand in healthcare unless they have human quotient in them. Immersive technologies reduce face to face communication between doctor and patient affecting medical relationship between them

User’s attitude-

User’s acceptance of the technology is key non-technological factor, patients may be reluctant especially those with less understanding of IT tools and skills


Immersive technologies assist not only to educate, train, increase efficiency or success rate, it explores new frontiers by introducing new opportunities to healthcare solutions. Technology is opening new methods and opportunities in healthcare, used for investigating approaches that strengthens mindfulness, increasing its scope for organised therapies. VR Healthcare Data analytics have surfaced with Immersive technologies in healthcare, with the help of data it aims to let its user interact with data using human’s natural instinct providing more data visualization possibilities, elimination of distraction’s etc.

Implementation of the technology is not without any challenges there are technological roadblocks to be resolved in developing these technologies. Non-technological challenges include patient’s attitude, training of professionals for proper understanding and use of these technologies and reduction of human touch due to its implementation

Introduction of Immersive technology to healthcare revolutionise the healthcare and life sciences, it allows collaboration between doctors, prepare for surgery, train, educate patient, better diagnoses, and arms pharmaceutical to present effects and trustworthy image of their medication in the minds of patients.

Author: Abhishek Saini

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UnivDatos Market Insights

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