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Indian Alcoholic Beverage Market news

Indian Alcoholic Beverage Market is expected to foresee significant growth during the forecast period. North America to witness the highest growth

Indian Alcoholic Beverage Market is expected to reach the market valuation of USD XX billion by 2027 expanding at a reasonable CAGR of XX% during the forecast period (2021-2027) from USD XX billion in 2020. India is the biggest manufacturer of Alcoholic Beverages in the world and the third largest alcohol market in the world

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About  one-third of India’s population consumes alcohol on a regular basis and 11% of the total number of Indians are moderate or heavy drinkers. One-third of males and one-fourth of females in India who have made it a part of their lives say, in surveys, that it causes problems to their physical health, finances and household responsibilities. It has been observed that alcohol is an intricate and essential part of the Indian economy. India is also one of the highest consumer of alcohol worldwide. For instance, as per World Health Organization, an individual consumes about 6.2 liters of alcohol per year. India is one of the largest producers and consumers of spirits globally. Though it is driven primarily by whiskey growth, other subsegments like brandy, rum, vodka and gin have also been posting steady numbers in the last few years. The country’s huge population (1.3 billion strong), rising disposable income and changing lifestyle are expected to boost the market for alcoholic beverages.

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The Covid-19 outbreak wreaked havoc on supply systems, halting them totally. Furthermore, because alcoholic beverages are non-essential, their distribution routes opened more slowly than those for staples and other discretionary goods. However, with the phased unlocking of the economy, restrictions on manufacturing and distribution eased for this segment, and by end-Q2 FY21, most off-premises channels were open, and the on-premises channel was allowed to function with certain restrictions. This resulted in progressive recovery in volumes of Alcoholic Beverage players sequentially, though less than volumes of other staples and discretionary. Besides its discretionary nature, the key reason for the slower recovery was restrictions on operations off premises (fewer operating hours and night curfew)

The on-premises channel (which accounted for 20-25% of industry volumes) was mostly shut down in H1 FY21 and had a significant impact on out-of-home (OOH) consumption. Disrupting overall outdoor consumption of alcoholic beverages are restrictions on the number of guests at weddings and a lack of corporate conferences.

However, as the intensity of the pandemic eases, overall mobility would further improve, thereby increasing consumption of Alcoholic Beverages. This is also seen from volume recovery in key markets such as Maharashtra, Karnataka, UP, West Bengal in the second half of Q3 FY21. Restrictions on travel and malls have been eased, and further relaxations are expected for the on-premises channel in the months ahead.

For a detailed analysis of the COVID-19 Impact on Alcoholic Beverage browse through

Based on product, the market is fragmented into beer, wine, and distilled spirit. The beer segment dominated the market in 2020 and generated total revenue of USD XX billion. It is anticipated to maintain its dominance during the forecast period owing to its low cost as compared to wine.

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Based on the origin, the market is fragmented into into Indian Made Foreign Liquor (IMFL), Foreign Liquor Bottled in Origin (BIO), and country liquor. The Indian Made Foreign Liquor (IMFL) segment dominated the market in 2020 and generated total revenue of USD XX billion. It is anticipated to maintain its dominance during the forecast period owing to its easy availability.

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Based on distribution channel, the market is fragmented into offline distribution channel, online distribution channel, and on premises. The offline distribution channel segment dominated the market in 2020 and generated total revenue of USD XX billion. It is anticipated to maintain its dominance during the forecast period because of the growing demand from consumers during lockdown restrictions.

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Additionally, the report provides detailed initiatives that are being taken in the field of Alcoholic Beverage. The market is classified into distinct regions North India, South India, East India, and West India. South India dominated the market and generated revenue of USD XX billion in 2020 owing to the increased consumption alcoholic beverage in the region. For instance, Tamil Nadu is the biggest consumer of liquor in the country with the state alone guzzling 13% of total alcohol consumption.

Major key players include SABMiller plc, Anheuser-busch InBev, Carlsberg, United Breweries Ltd., Mohan Meakins, Radico Khaitan, Heineken NV, Tilaknagar Inds., Som Distilleries, Globus Spirits are some of the prominent players operating in the Indian Alcoholic Beverage market. Several M&A’s along with partnerships have been undertaken by these players to develop Alcoholic Beverage.

Indian Alcoholic Beverage Market Segmentation

Market Insight, by Product

  • Beer
    • Ale
    • Lager
    • Hybrid
  • Wine
    • Sparkling
    • Fortified
    • Others
  • Distilled Spirits
    • Rum
    • Whiskey
    • Vodka
    • Others

Market Insight, by Origin

  • Indian Made Foreign Liquor (IMFL)
  • Foreign Liquor Bottled in Origin (BIO)
  • Country Liquor

Market Insight, by Distribution Channel

  • Indian Made Foreign Liquor (IMFL)
  • Foreign Liquor Bottled in Origin (BIO)
  • Country Liquor

Market Insight, by Region

  • North India
  • South India
  • East India
  • West India

Top Company Profiles

  • SABMiller plc
  • Anheuser-busch InBev
  • Carlsberg
  • United Breweries Ltd.
  • Mohan Meakins
  • Radico Khaitan
  • Heineken NV
  • Tilaknagar Inds.
  • Som Distilleries
  • Globus Spirits

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