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Middle East Media and Entertainment Market is expected to foresee significant growth. Saudi Arabia to lead the growth!

Middle East Media and Entertainment market is expected to register a CAGR of approx. 7.5% over the period of 2022-2028. The media and entertainment sector in the Middle East is going through a major change. Young people in the region have undergone significant cultural change, and the unmet demand for local Arabic content will propel regional media to expand dramatically. Additionally, the widespread use of mobile technologies has generated huge prospects for media outlets. Furthermore, changes in paid and digital media have given rise to new justifications for investments. These shifts offer global players, in particular, a reason to reevaluate their presence in the region and give regional media players a chance to reset their business models and explore investments in high-quality local content.

The increasing penetration of mobile internet services further supports the studied market’s growth. For instance, according to GSMA, in 2021, the number of mobile internet users in MENA exceeded 300 million, with penetration expected to reach 50% of the population by the end of 2022.

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Based on the product type, the middle east media and entertainment market is segmented into Movies, Music & Videos. The music & videos segment grabbed the major market share and dominated the market in 2020. This high share is attributed to the fact that television has been a strong, growing, and increasingly dynamic industry in the Middle East with a surge in the total number of channels. Though Pay TV and other on-demand services constitute a small portion of the industry, as compared to other countries across the globe, these are expanding at a notable rate. IPTV digital services provided by telecommunication companies are also becoming popular in the region.

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For a better understanding of the market adoption of media and entertainment market, the market is analyzed based on its worldwide presence in the countries such as Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Oman, Rest of the Middle East.  Saudi Arabia constitutes a major market for the middle east media & entertainment industry owing to the rise in the number of devices capable of supporting digital media and OTT platforms and increasing internet access speed. Moreover, Since the prohibition on theatres was lifted a few years ago, Saudi Arabia’s entertainment industry has grown significantly. For instance, the country’s entertainment business received 2,189 new licenses, 1,809 new permits, and more than 2,500 events that attracted more than 80 million spectators through the end of 2021 over the previous five years, according to ITA.

Some of the major players operating in the market include MBC Group, Orbit Showtime Network, Arab Media Group, Abu Dhabi Media, beIN Media Group, Zawya Ltd (Refinitiv), Intigral Inc., Eye Media LLC, Qudurat Media, CMT Technologies.

Middle East Media and Entertainment Market Segmentation

Market Insight, by Product Type

  • Movies
  • Music & Videos

Market Insight, by Country

  • Saudi Arabia
  • Qatar
  • Kuwait
  • UAE
  • Bahrain
  • Oman
  • Rest of Middle East

Top Company Profiles

  • MBC Group
  • Orbit Showtime Network
  • Arab Media Group
  • Abu Dhabi Media
  • beIN Media Group
  • Zawya Ltd (Refinitiv)
  • Intigral Inc.
  • Eye Media LLC
  • Qudurat Media
  • CMT Technologies

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