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Middle East Baby Food Market

Middle East Baby Food Market is expected to foresee significant growth during the forecast period. UAE to witness the highest growth

Middle East Baby Food Market is expected to reach the market valuation of US$ XX million by 2027 expanding at a reasonable CAGR of XX% during the forecast period (2021-2027) from US$ XX million in 2020. Rapid urbanization, the growth of the middle class, and rising rates of female participation in the labor force in many developing markets have encouraged the adoption of convenience-oriented lifestyles, making baby formula and prepared baby foods more desirable. As per the World Bank, the female labor force participation in the MENA region reached 19.8% in 2019. Furthermore, the high birth rate in the Middle East region as compared to other regions is one of the key factors, driving the market of baby food. 

As per UNICEF, more than 50% of infants under three months of age in the region are currently fed complementary foods or breast milk substitutes as the duration of breastfeeding is gradually declining in most countries in the region, and especially in urban areas, due to aggressive advertising of formula milk and poor maternity arrangements. Moreover,  inappropriate feeding practices are a major cause of malnutrition among children in the Middle East and North Africa region. Countries with high and medium rates of exclusive breastfeeding include Syria (71.2%) and Egypt (57%). Those in the lower bracket include Iraq (30%), Jordan (26%), Kuwait and Lebanon (27%), and Yemen (23.3%)

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The baby food market is getting a big boost from the increasing awareness about the role it plays in meeting the nutritional needs of infants and toddlers. One of the major challenges for the baby’s food is milk intolerance. The demand for baby food in the region is witnessing a continuous increase due to rising awareness among parents to adequately fulfill the nutritional requirements of their babies. The market is witnessing increasing demand due to the increasing purchasing power of the consumers and the busy lifestyle of working women that restricts them to cook food for their babies at home

The impact of COVID -19 has led to severe and widespread increases in global food insecurity, affecting vulnerable households in almost every country including the middle eastern countries. In developing countries or underdeveloped countries, there was a shortage of baby products. For instance: During the pandemic, Lebanon has been running short of infant baby formula for months as the country has been dealing with a severe economic crisis due to Lebanon’s reliance on imports for necessities.

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Based on the Product, the market is mainly fragmented into Ankle length, Knee length, and calf length. The calf-length segment dominated the market in 2020 and gathered XX% in 2020. Moreover, the segment is anticipated to maintain its dominance during the analyzed period. The demand for this segment is witnessing an uptick owing to several benefits such as reduce the diameter of major veins by increasing the volume and velocity of blood flow, diminish leg swelling, reduce orthostatic hypotension, which causes lightheadedness or unsteadiness when you stand, help in preventing venous ulcers, etc.,

Based on the Product, the market is mainly fragmented into Milk Formula, Dried Baby Food, Prepared Food, and Others. The prepared food segment grabbed the major market share and dominated the market. The segment captured XX% market share in 2020. However, the formula milk segment would witness the highest CAGR during the forthcoming years on account of several reasons such as Lactation insufficiency, mother’s s health, etc., In a study, around 33% of mothers expressed lactation insufficiency as the major reason for choosing to formula feed

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Additionally, the report provides detailed initiatives that are being taken in the field of Diabetic Socks. The market is classified into distinct countries including Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Turkey, Oman, and the Rest of the Middle East has been conducted. UAE region dominated the market with US$ XX million in 2020. However, the Saudi Arabia region is expected to witness the highest CAGR during the forecast period on account of the rising number of working mothers. The government of Saudi Arabia set an ambitious target to increase female participation in the workforce to 30% as part of Vision 2030.

Middle East Baby Food Market Segmentation

Market Insight, by Product

  • Milk Formula
  • Dried Baby Food
  • Prepared Food
  • Others

Market Insight, by Distribution Channel

  • Hypermarket/Supermarket
  • Drugstores/Pharmacies
  • Convenience Stores
  • Online
  • Others

Market Insight, by Type

  • Organic Baby Food
  • Non-Organic Baby Food

Market Insight, by Countries

  • Saudi Arabia
  • Qatar
  • Kuwait
  • UAE
  • Bahrain
  • Turkey
  • Oman
  • Rest of the Middle East

Top Company Profiles

  • Abbott
  • Nestlé
  • The Baby Food Company
  •  Saipro Biotech Private Limited
  • Orchard Baby Foods
  • Bumbles Baby Food
  • Danone Nutricia
  • Bristol-Myers Squibb 
  • GlaxoSmithKline

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