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Mobile Games Market

Mobile Games Market is expected to foresee significant growth. North America leads the Market!

Mobile Games Market is expected to grow at a CAGR of around 16 % over the forecast period (2021-2027). Factors driving the market include the growing smartphone penetration, development of mobile games, technology advancement, increasing adoption of trending technologies, and rapid growth in the population. The gaming industry in the region is continuously evolving in line with the latest technologies such as augmented reality, virtual reality, to capture the attention and imagination of gamers across the globe. AR can free gamers from ‘their world’ and usher them into the real world to play. For instance, major gaming console manufacturers like Nintendo and Microsoft have realized the AR’s potentiality and are leading the charge.

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The mobile gaming industry saw a dramatic rise during the pandemic-enforced lockdown worldwide. The onset of COVID-19 boosted the public interest in online gaming due to the lockdown mandates worldwide, allowing people more free time to involve in gaming and leisure activities. Besides, social distancing mandates increased the internet user base. Mobile gaming technology is being used to improve engagement, while Cloud computing is going to be one big aspect of it.

5G cloud gaming has emerged as the next big trend in the market. Resultantly, telecom operators across the globe are gearing up to conduct 5G trials, and gaming companies are looking to boost their product line depending on 5G-based applications. Increased uses of various cloud gaming services would allow the mobile gaming market to witness a constant uptick over the next few years. Additionally, increased investments by industry players to foster R&D activities would offer significant market opportunities.

For instance: According to a Survey, The onset of the pandemic and the subsequent lockdown boosted mobile gaming in India, with 45 per cent of Indians starting to play games on their smartphones during this period. This also resulted in a spike in the amount of time spend on mobile gaming and the number of apps they experimented with. Among the committed gamers, 40 per cent spent more time on gaming apps, while 38 per cent of them increased the variety of the games they played.

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By Platform, Mobile Games Market is classified into platform, devices and Age Group. The Platform is further segmented into Android, iOS and others, similarly the devices segment is further divided into Smartphones, Tablets, Others etc. The large share of the device segment can be attributed to the competitive pricing offered by Mobile Games service providers and the large-scale smartphone manufactures.

Moreover, the increasing use of social media platforms, including Facebook and Instagram, has led to the significant development of a host of innovative mobile games. The market will also continue to rise with the strong flexibility of in-game payment methods.

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For a better understanding of the market adoption of Mobile Games, the market is analyzed for the countries such as North America (US, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia- Pacific), & Rest of World. North America dominated the market in 2020. The high and growing smartphone penetration, development of mobile games, technology advancement, increasing adoption of trending technologies and rapid growth in the population all contribute to the North American region’s big proportion.

Some of the major players operating in the market include Activision Blizzard, Tencent, Sony, Microsoft, Nintendo, Apple, Electronic Arts, Google, Niantic, Bandai Namco, etc. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

Mobile Games Market Segmentation

Market Insight, by Platform

  • Android
  • iOS
  • Others

Market Insight, by Devices

  • Smartphones
  • Tablets
  • Others

Market Insight, by Age Group

  • Less than 24
  • 25-44
  • Above than 45

Market Insight, by Region

  • North America Mobile Games Market
    • United States
    • Canada
    • Rest of North America
  • Europe Mobile Games Market
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific Mobile Games Market
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • Rest of World Mobile Games Market

Company Profiled

  • Activision Blizzard
  • Tencent
  • Sony
  • Microsoft
  • Nintendo
  • Apple
  • Electronic Arts
  • Google
  • Niantic
  • Bandai Namco

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