“Unlocking Seamless Shopping: Exploring the Power of Omnichannel Retailing”
- Vikas Kumar
- June 26, 2023
- BLOG, CONSUMER GOODS
- Omnichannel Retail: The Future is Phygital, Omnichannel Retail: The Future is Phygital Growth, Omnichannel Retail: The Future is Phygital Size, Omnichannel Retail: The Future is Phygital Trends
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Omnichannel Retailing refers to multichannel approach that provides customers hassle free shopping experience, whether they’re shopping from retail store, online from a desktop or a mobile phone, etc. This type of retailing is becoming way more popular after Covid-19 pandemic.
In this type of approach retailer tries to deliver unified shopping experience throughout the platform.
Essential Components of Omni Channel
- Social Selling
It involves sales of products, goods, or services using social media platforms like Facebook, Instagram, LinkedIn, Twitter, and others are referred to as social selling. Similarly, social selling involves interacting with customers on the aforementioned social media platforms.
- eCommerce Businesses
eCommerce stores refer to a company’s online store, which may or may not include steps for choosing an item or service, checking out, shipping, and contacting customer service.
Electronic markets
- Digital Marketplaces
The digital store created and handle by individual people to sell their goods and services. In this all the operations are taken care by business owner like marketing, logistics, etc.
For this most people uses Shopify, Facebook marketplace, etc.
- Mobile Applications
In this the companies sell their goods and service through creating mobile application. Mobile application is best way to create brand image and also loyalty in the minds of the customer.
Majorly the mobile application is used for advertising, rewards, and customer service.
Omni Channel Strategy
Businesses who want to utilise Omni Channel must develop a four-part plan. Platforms, procedures, personnel, and implementation are some of these domains.
- Platforms:
Multiple platforms are required to implement omni channel strategy. The website, e-commerce platform, social media, mobile application, and customer service are examples of different platforms. Every platform in a brand’s omni channel has a different function. To implement an effective omni channel strategy, every platform must cooperate with every other platform.
- Processes:
The plans are to put the tools and resources required to produce a pleasant retail customer experience are referred to as processes in the context of omni channel. Every aspect of a successful omni channel experience uses tried-and-true procedures.
- Staff:
The term “staff” refers to the individuals required to carry out processes. An active omni channel unites workers across platforms and procedures to maintain consistency in the consumer experience for the business.
- Implementation:
Platforms, procedures, and personnel are put in place during implementation, and results are then tested across all of the various omni channel components. To be successful, all platforms, procedures, and staff must be improved.
Conclusion:
In today’s dynamic business environment, companies need to take various strategy to retain and acquire customers. Omni channel strategy is one of them as it helps to cater the needs of different customer across all platforms. It helps the companies in building strong relationship with their customers. Companies can also use the platform for launching of new products and also to create sense of urgency in the mind of customers. Omni channel strategy is a win win situation for both companies and customers.
Author: Samrat Singh
