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Plant Based Food Boom Expands Beyond the US!

Do you think that the plant-based food is only for those who are fitness freak? Or for those who upload aesthetic pictures of their meal on social media? If you think something like this then get ready to change your mindset. Plant based eating has been there for around more than thousands of years. In this 21st century vegan/vegetarian diet is required more than anything. Though the plant-based food industry has been booming due to intolerance for animal protein, rapid urbanization, and significant investments in the plant-based food industries. As per an article published in The Economist in 2019, 25% of 25-34-year-old Americans say they are vegans or vegetarians. But the question arises why should one choose Plant Based Diet? Plant based diet offers all the necessary elements that is required by human body for normal growth and development like protein, carbohydrates, vitamins, fats, and minerals. As per the report titled “Global Plant-Based Foods Market Insights” published by UnivDatos Market Insights. The global Plant-Based Food market stood at US$ 4,373.0 million in 2018 and is expected to grow at a CAGR of 10.19% during the forecast period 2019-2025

Covid-19 and Plant Based Foods

Viruses such as Covid-19, SARS, bovine, spongiform, swine flu, avian flu are all zoonotic diseases, i.e., they are originated from animals. In simple terms animals were first to get infected from the virus, then from animals it got transmitted to humans. This clearly shows that even in past all the epidemic or the pandemics happened due to some zoonotic disease. Now that we have sufficient evidence that how deadly animals can be sometimes. According to a research conducted by “The BMF Nutrition, Prevention and Health”, in which they collected and examined data from the healthcare workers across six countries. The research concluded that vegetarians are 73% less likely to be affected by corona virus while the self- declared pescatarians were 59% less likely to become ill than those who eat red and white meat.

Origin of Pandemic

  • In Case of Covid-19 the early cases of Covid-19 were linked to the meat market, where wild and some of the most exotic animals were sold in Wuhan which is a place in China, and it was concluded that the possible source of infection were bets.
  • Not only this UK’s cattle production saw the outbreak of the Mad cow disease or the Bovine Spongiform encephalopathy in the 1980s. Bird flu in 1997, but the bird flu was also traced to chicken factories in China.
  • Though, animals do not do it willingly to harm humans, but it is clearly showing that if we do not take proper precautions and stop eating meat, we never know when we will we inviting a more deadly pandemic. According to a recent UN survey, 30% of the world supports a plant-based diet as a climate change policy.

Covid-19 reshaping the Plant based food market.

Due to Covid-19 veganism is having a blast in many countries. Previous year many countries saw a significant rise in the number of vegans. Data from Google tends show that veganism was in an all-time high in 2020. It also showed that many people searched for words related to veganism. Like “vegan restaurant near me”, “vegan recipe” to name some of them. If we analyze the trends closely, we see that veganism is now twice as popular as it was 5 years ago. Last year more than 67% of all new product launched were plant based.

Plant based foods and Health.

Research shows that plant-based diets are cost effective, low risk interventions that may lower body mass index, blood pressure and cholesterol levels. Some research also shows that if taken in proper amount plant-based foods also help in lower ischemic heart disease mortality rates. With rising cost of healthcare, it is a great idea if you are planning to switch to the plant-based foods and save some extra money that you would have wasted on medicine. As per the report titled “Global Plant-Based Protein Market Insights” published by UnivDatos Market Insights. The global Plant-Based Proteins Market is expected to grow significantly over the forecast period with a CAGR of ~10%.

Outlook for 2020-2021

With the ongoing pandemic people have become more aware about the importance of healthy eating and healthy lifestyle and with plant-based foods its completely possible. People are becoming aware about the benefits of plant-based foods which are not only cost effective but also have numerous benefits on health and with more and more investments in the plant-based food companies, one thing is for sure that plant-based foods are here to stay.

Author: Neha Saxena

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