Europe Automotive Head-up Display Market: Insights and Forecast (2018-2024)

$3999$7577

Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles) – Insights and Forecast, 2018-2024

Published:

Sep-2018

Pages:

110

Table:

40

Figure:

75

Report ID:

UMAU18115

Geography:

Clear
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Report Description
Table of content
Research Methodology

Report Description

Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Insights Presented in the Report:

  • Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.
  • Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).
  • To understand the market of different distribution channels of Europe’s HUD industry, fragmentation has been done across two channels- OEMs and aftermarket. OEMs segment dominated in 2017 with a market value of $111.18 million and is expected to remain the principal distribution channel during the forecast period.
  • Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
  • For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany’s automotive HUD market.

Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
  • Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
  • Examination of industry attractiveness  with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

The Europe Automotive Head-up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

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 1.1Market Definition         
 1.2Objective of the Study        
 1.3Limitation         
 1.4Stakeholders         
 1.5Currency used in the Report
 2.1Secondary Data         
  2.1.1Key Secondary Sources       
 2.2Primary Data         
  2.2.1Sampling Techniques & Data Collection Methods     
  2.2.2Primary Participants       
 2.3Key Market Indicators (Demand & Supply scenario)      
  2.3.1Demand and Supply Side Analysis
 3.1General Overview         
  3.1.1European Commission Regulation for Automotive Head-up Display   
  3.1.2United Kingdom Regulation for Automotive Head-up Display    
  3.1.3France Regulation for Automotive Head-up Display     
  3.1.4Italy Regulation for Automotive Head-up Display     
  3.1.5Spain Regulation for Automotive Head-up Display
 6.1Introduction         
 6.2Market Dynamics         
  6.2.1Market Drivers        
   6.2.1.1Rising Need of Information and Connectivity Technology   
   6.2.1.2Increasing number of Luxury and SUV’s     
   6.2.1.3Augmented Reality; An On-going Trend in HUD’s    
  6.2.2Market Restraints        
   6.2.2.1Excessive cost of the technology     
   6.2.2.2Evolution of Active Window Display Technology    
  6.2.3Opportunities in the Market       
   6.2.3.1High Tech Engineering & Infrastructure Capabilities    
   6.2.3.2Evolution of Autonomous and Electric cars    
 6.3Key Market Indicators
  7.1.1Windshield HUD        
  7.1.2Combiner HUD
 8.1General Overview         
  8.1.1Conventional HUD        
  8.1.2Augmented Reality HUD
 9.1General Overview         
  9.1.1Luxury Cars        
  9.1.2Passenger Cars        
  9.1.3Commercial Vehicles 
 10.1General Overview         
 10.2Europe Automotive Head-Up Display Market      
  10.2.1Europe Automotive Head-Up Display Market, by Product    
  10.2.2Europe Automotive Head-Up Display Market, by Technology    
  10.2.3Europe Automotive Head-Up Display Market, by Vehicle Type    
  10.2.4Europe Automotive Head-Up Display Market, by Country    
   10.2.4.1Germany Automotive Head-Up Display Market    
    10.2.4.1.1Germany Automotive Head-Up Display Market, by Product  
    10.2.4.1.2Germany Automotive Head-Up Display Market, by Technology 
    10.2.4.1.3Germany Automotive Head-Up Display Market, by Vehicle Type 
   10.2.4.2France Automotive Head-Up Display Market    
    10.2.4.2.1France Automotive Head-Up Display Market, by Product  
    10.2.4.2.2France Automotive Head-Up Display Market, by Technology  
    10.2.4.2.3France Automotive Head-Up Display Market, by Vehicle Type  
   10.2.4.3United Kingdom Automotive Head-Up Display Market   
    10.2.4.3.1UK Automotive Head-Up Display Market, by Product  
    10.2.4.3.2UK Automotive Head-Up Display Market, by Technology  
    10.2.4.3.3UK Automotive Head-Up Display Market, by Vehicle Type  
   10.2.4.4Russia Automotive Head-Up Display Market    
    10.2.4.4.1Russia Automotive Head-Up Display Market, by Product  
    10.2.4.4.2Russia Automotive Head-Up Display Market, by Technology  
    10.2.4.4.3Russia Automotive Head-Up Display Market, by Vehicle Type  
   10.2.4.5Italy Automotive Head-Up Display Market    
    10.2.4.5.1Italy Automotive Head-Up Display Market, by Product  
    10.2.4.5.2Italy Automotive Head-Up Display Market, by Technology  
    10.2.4.5.3Italy Automotive Head-Up Display Market, by Vehicle Type  
   10.2.4.6Spain Automotive Head-Up Display Market    
    10.2.4.6.1Spain Automotive Head-Up Display Market, by Product  
    10.2.4.6.2Spain Automotive Head-Up Display Market, by Technology  
    10.2.4.6.3Spain Automotive Head-Up Display Market, by Vehicle Type  
   10.2.4.7Rest of Europe Automotive Head-Up Display Market   
    10.2.4.7.1Rest of Europe Automotive Head-Up Display Market, by Product 
    10.2.4.7.2Rest of Europe Automotive Head-Up Display Market, by Technology 
    10.2.4.7.3Rest of Europe Automotive Head-Up Display Market, by Vehicle Type
 11.1Europe Automotive Head-Up Display Market Share, by Key Players, 2017
 12.1Visteon Corporation        
  12.1.1Key Facts         
  12.1.2Business Description       
  12.1.3Key Product/Services Offerings      
  12.1.4SWOT Analysis        
  12.1.5Key Financials        
   12.1.5.1Revenue Split, by Region      
   12.1.5.2Revenue Split, by Business Segment     
  12.1.6Recent developments       
 12.2Harman International Industries, Inc.       
  12.2.1Key Facts         
  12.2.2Business Description       
  12.2.3Key Product/Services Offerings      
  12.2.4SWOT Analysis        
  12.2.5Key Financials        
   12.2.5.1Revenue Split, by Region      
   12.2.5.2Revenue Split, by Business Segment     
  12.2.6Recent developments       
 12.3Continental AG         
  12.3.1Key Facts         
  12.3.2Business Description       
  12.3.3Key Product/Services Offerings      
  12.3.4SWOT Analysis        
  12.3.5Key Financials        
   12.3.5.1Revenue Split, by Region      
   12.3.5.2Revenue Split, by Business Segment     
  12.3.6Recent developments       
 12.4TomTom NV         
  12.4.1Key Facts         
  12.4.2Business Description       
  12.4.3Key Product/Services Offerings      
  12.4.4SWOT Analysis        
  12.4.5Key Financials        
   12.4.5.1Revenue Split, by Region      
   12.4.5.2Revenue Split, by Business Segment     
  12.4.6Recent developments       
 12.5AUDI AG          
  12.5.1Key Facts         
  12.5.2Business Description       
  12.5.3Key Product/Services Offerings      
  12.5.4SWOT Analysis        
  12.5.5Key Financials        
   12.5.5.1Revenue Split by Region      
   12.5.5.2Revenue Split by Product or others     
  12.5.6Recent developments       
 12.6Daimler AG         
  12.6.1Key Facts         
  12.6.2Business Description       
  12.6.3Key Product/Services Offerings      
  12.6.4SWOT Analysis        
  12.6.5Key Financials        
   12.6.5.1Revenue Split by Region      
   12.6.5.2Revenue Split by Product or others     
  12.6.6Recent developments       
 12.7Robert Bosch GmbH         
  12.7.1Key Facts         
  12.7.2Business Description       
  12.7.3Key Product/Services Offerings      
  12.7.4SWOT Analysis        
  12.7.5Key Financials        
   12.7.5.1Revenue Split by Region      
   12.7.5.2Revenue Split by Product or others     
  12.7.6Recent developments       
 12.8Denso Corporation         
  12.8.1Key Facts         
  12.8.2Business Description       
  12.8.3Key Product/Services Offerings      
  12.8.4SWOT Analysis        
  12.8.5Key Financials        
   12.8.5.1Revenue Split by Region      
   12.8.5.2Revenue Split by Product or others     
  12.8.6Recent developments       
 12.9Aptiv  Plc          
  12.9.1Key Facts         
  12.9.2Business Description       
  12.9.3Key Product/Services Offerings      
  12.9.4SWOT Analysis        
  12.9.5Key Financials        
   12.9.5.1Revenue Split by Region      
   12.9.5.2Revenue Split by Product or others     
  12.9.6Recent developments       
 12.10Yazaki Corporation         
  12.10.1Key Facts         
  12.10.2Business Description       
  12.10.3Key Product/Services Offerings      
  12.10.4SWOT Analysis        
  12.10.5Key Financials        
   12.10.5.1Revenue Split, by Region      
   12.10.5.2Revenue Split, by Business Segment     
  12.10.6Recent developments

Research Methodology

Analyzing historical market, estimation of the current market and forecasting the future market of the European Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the European automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the European automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the European Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the European Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the European Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in major country in the European region. Historical trends of the European Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the European region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the European region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing European automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the European automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of European Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the European Automotive Head-up Display Market Study

The current & future market trends of the European Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the European Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the European Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in major countries in the European region
  • Analyse the current and forecast market size of the European Automotive Head-up Display, for countries including Germany, France, United Kingdom, Russia, Italy, Spain and Rest of Europe
  • Define and analyse the competitive landscape for the European Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market