Increasing Consumer Awareness of the Importance of Self-Care and Beauty has Propelled the Growth of the Home-Use Beauty Devices Market in the North America Region!

The home-use beauty devices market is growing on account of the factors such as stringent government regulations coupled with the growing focus of major stakeholders in the beauty industry to adopt to make beauty products more sustainable with no side effects and eco-friendlier. Major beauty companies are investing heavily in their products due to rising appearance consciousness, awareness of beauty devices, the growing geriatric population, and the rising incidence of skin illnesses. According to the United Nations Department of Economic and Social Affairs (UNDESA), in 2020, the global population of individuals aged 65 years and more will grow from 727 million in 2020 to approximately 1.5 billion by 2050. Furthermore, various factors such as hormonal imbalance can cause conditions like hirsutism which is responsible for excessive body hair growth and significantly contributes to the market for aesthetic devices. Therefore, the market for home-use beauty devices is expected to witness significant growth during the forecast period.

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Further,the North America Home-Use Beauty Devices Market is expected to grow at a strong CAGR of 25.6% during the forecast period (2023-2030). North America is expected to witness a significant CAGR during the forecast period on account of the growing various beauty devices and skin treatment activities in countries like the U.S. and Canada. Moreover, new product launches owing to the presence of well-established market players are also contributing to the growing share of this region. Furthermore, the increased consumer awareness regarding the availability of various beauty devices and skin treatments will drive market growth.

North-America Home-Use Beauty Devices MarketRevenue (2020-2030)- USD Mn

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Based on type, the market is classified into hair removal, cleansing, acne treatment, light-emitting diode (LED) therapy and photo rejuvenation, oxygen/facial steaming, hair growth, and others. Amongst types, the hair removal category accounted for a significant share of the market. This is mainly due to the presence of a wide range of products and the advent of novel and improved methods that are quick, painless, and more effective procedures such as laser hair removal treatment.

Based on technology, the market is categorized into laser/ light, vibration, RF energy, nano-iconic, micro-needling, and electroporation. Among these, laser/light is expected to witness the highest CAGR during the forecast period. The laser/light technology is used for reducing the inflammation and redness associated with rosacea and acne while targeting specific areas of the skin, without harming the healthy skin part.

Global Home-Use Beauty Devices Market Segmentation

Market Insight, by Types

• Hair Removal
• Cleansing
• Acne Treatment
• Light-Emitting Diode (LED) Therapy and Photorejuvenation
• Oxygen/Facial Steaming
• Hair Growth
• Others

Market Insight, by Technology

• Laser/ Light
• Vibration
• RF Energy
• Nano-Iconic
• Micro needling
• Electroporation

Market Insight, by End User

• Beauty Salons
• Specialty Stores
• Online Channels
• Others

Market Insight, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• APAC
  • China
  • Japan
  • India
  • Australia
  • Rest of APAC
• Rest of the World

Top Company Profiles

• Nu Skin Enterprises Inc.
• TRIA BEAUTY
• Koninklijke Philips N.V.
• NuFACE
• L’Oréal S.A.
• Procter & Gamble
• Silkn.com
• www.photomedex.com
• Candela Corporation
• MTG Co., Ltd.