Hygiene and Health Awareness: Reason for the high demand for liquid soap
- Himanshu Patni
- November 14, 2023
- CONSUMER GOODS, NEWS
- Liquid Soap Market, Liquid Soap Market Forecast, Liquid Soap Market Growth, Liquid Soap Market Share, Liquid Soap Market Size, Liquid Soap Market Trends
- 0 Comments
Since Covid-19 the concern towards health and hygiene has been at its peak. Liquid Soap is seen as a more effective and accessible choice than traditional bar soap for washing hands due to its capability to kill contagions and bacteria effectively. Additionally, numerous people prefer using liquid soap because it’s gentler on the skin of the people than bar soap and can be fluently allocated from a pump or spot bottle, making it easier to use when washing hands constantly throughout the day. Similarly, some studies have shown that liquid soap may be more effective at removing dirt and origins from shells than bar soap, which contributes to its fashion ability.
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Fig1: Bar or Liquid Facts
Market Sparks Ignited by Success Stories Companies like Unilever; P&G; and Colgate-Palmolive Company are spearheading this movement. Back in 1894, William and James Lever created Lifebuoy soap to ‘make cleanliness commonplace’. What started off as a simple handwashing programme has evolved into a mission to improve people’s hand hygiene and to advocate for better hygiene habits. Today, the brand is so much more, with its many soap variants and body washes, liquid hand washes, and hand sanitizers which ensure daily hygiene and freshness for the entire family. Similarly, P&G brands are trusted to provide products of the highest quality and superior performance and value for the daily-use cleaning, health, and hygiene needs of consumers around the world.
Further, in July 2022, Godrej Consumer Products Limited launched a ready-to-mix type of body wash soap. The body wash comes in a small sachet, the user must mix the components with water, and it forms a full bottle of body wash soap. The sachet is priced the same as any other bar soap on the market, encouraging the customers to try new products instead of using traditional bar soaps.
However, the presence of toxic ingredients such as parabens and triclosan, which are toxic to the skin, and the rising awareness regarding its adverse effects are hampering the market. Additionally, the liquid form of soap requires a huge amount of packaging material such as plastic that ensures that the product does not leak. This results in excessive packaging costs for the company which increases the final cost of the product. Therefore, these products are expensive as compared to solid bars, which is a major factor hampering product demand. Additionally, excessive usage of plastic packaging also has increased the carbon footprint of manufacturing companies, which is causing hindrances to the market.
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Conclusion
Despite the hurdles, the future of custom liquid soap is undeniably bright. The remarkable investment interest, the promising results of ongoing trials, and the scientific community’s unwavering commitment are fueling a health revolution. There’s no denying it – liquid soap are transforming the way of management of soap industry, bringing hope to people worldwide. According to the UnivDatos Market Insights analysis, the Increasing Awareness Regarding Hygiene and Health will drive the global scenario of the liquid soap and as per their “Liquid Soap Market” report, the global market was valued at USD 19 billion in 2022, growing at a CAGR of 6% during the forecast period from 2023 – 2030 to reach USD XX billion by 2030.
