Author: Himanshu Patni
17 February 2023
Back massagers are devices that help to relieve daily knots and aches and save a lot of money and time that consumers have to spend going to a chiropractor or neurologist. The demand for back massagers is expanding in the market as a result of increased back pain issues caused by increasing work pressure and a desk job. Recent technological developments and advancements have made it quite simple to treat back pain and support our bodies in maintaining their optimal functioning without generating any issues. Further, back massagers have various health benefits such as it helps in improving blood circulation, and can also assist as an over-the-counter therapeutic medication, specifically those back massagers with built-in heat settings.
The Back Massager Market is expected to grow at a steady rate of around 7.4% during the forecast period (2022-2028) majorly due to the increasing emphasis on fitness and health by the consumers. Major back massager market companies are focusing on organic growth strategies, such as product development and innovation for sustaining a competitive edge. For instance, in October 2021, JSB Healthcare launched powerful 3D back full body massage chair with 3D back features in India. From height adjustment feature to spot massage, the chair has multiple features bringing enough relaxation to the body. Similarly, in May 2021, Therabody launched new massage roller, Wave Duo. This device is a wireless vibrating roller that helps to reduce neck and lower back pain.
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Based on type, the market is segmented into electromagnetic massager, infrared massager, vibration massager, and others. Electromagnetic massager category is anticipated to witness higher CAGR during the forecast period, i.e., 2022-2028. Electromagnetic Massager help relieve stress & pain from different muscles in the body. This massager emits low frequency pulse (EPS/EMS) technology to promote blood circulation and relax different muscle in the body.
Based on application, the market is divided into health care, eliminate fatigue, and others. Health Care segment is accounting for a considerable market share of the back massager market in 2020. Fatigue refers to feeling overtired, with low energy and a strong desire to sleep that interferes with normal daily activities. Further, back massagers help to overcome fatigue and provide relaxation to the body.
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For a better understanding of the market adoption of the back massager industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America led the market with the highest revenue/market share in 2020. This is due to the presence of a large number of market players in the region, such as Liba USA, NAIPO, HoMedics Canada etc. Adding to this, increased spending on health and fitness is also anticipated to propel the market growth in this region. Furthermore, Asia-Pacific and European regions are most likely to show a hike in the growth in demand for back massagers owing to the rising working population which are more likely to suffer from back pain and give a boost to the global back massager market.
Some of the major players operating in the market include Wahl Clipper Corporation, Liba USA, NAIPO, Body Back Company, HoMedics Canada, Conair LLC, Brookstone, JSB Wellness, HEALTHMATEFOREVER and Human Touch. The market is diversified with a large number of global and regional market players.
Global Back Massager Market Segmentation
Market Insight, by Type
· Electromagnetic Massager
· Infrared Massager
· Vibration Massager
· Others
Market Insight, by Application
· Health Care
· Eliminate Fatigue
· Others
Market Insight, by Region
· North America
o US
o Canada
o Rest of North America
· Europe
o Germany
o United Kingdom
o France
o Italy
o Spain
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
· Rest of the World
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