Global At-Home Fitness Equipment market is expected to foresee significant growth during the forecast period. North America to witness the highest growth!

Global at-home fitness equipment market is valuated at USD 7 billion in 2022 expanding at a reasonable CAGR of 7.5% during the forecast period (2023-2030). At-home fitness equipment is any apparatus or machine used for physical activity by the consumer in the comfort of their home in order to enhance their muscular strength to remain fit and helps them in managing their body weight.

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The at-home fitness equipment market is witnessing an uptick because of the increasing demand for advanced fitness equipment and the rise in GDP that signifies the increased standard of living. For instance, as per the World Bank, GDP per capita worldwide increased from US$ 10,249 in 2015 to US$11,433 in 2019. Also, In 2021, Luxembourg has the fastest-growing economy with 5.86% and is the top country in GDP per capita (US$125,923) amongst the 10 richest economies. Consequently, consumers in developed and developing countries where per capita income is witnessing a rise are spending more on smart home fitness equipment that integrates the latest technology such as AI and machine learning. Also, a rise in awareness for maintaining their mental and physical health coupled with these technological advancements is gaining traction among consumers with high per capita incomes.

Furthermore, the growing number of chronic diseases due to the lack of physical activity and sedentary lifestyle is also expected to boost the at-home fitness equipment market globally as there is a significant shift of consumers towards a healthy lifestyle in order to remain fit. For instance, chronic diseases are the leading cause of death and disability in the United States. 133 million Americans i.e., 45% of the population have at least one chronic disease. Chronic diseases are responsible for seven out of every 10 deaths in the U.S., killing more than 1.7 million Americans every year. Owing to these alarming facts, more and more people are spending on at-home fitness equipment which in turn is fueling the market growth.

However, some of the major restraints in the market include the high cost of at-home fitness Equipment and alternatives to home workouts are impeding the growth of this market globally.

FIG. 1 North America At home fitness equipment Market Revenue (2020-2030)- USD Mn

Based on the product type, the market is fragmented into cardiovascular training equipment, strength training equipment, and others. The cardiovascular training equipment segment is expected to hold a major share of the market as users can easily relocate the equipment from one place to another. The use of cardiovascular exercise equipment is growing among seniors who want to stay physically healthy while working out at home and ability builtup mass and make bone stronger, increase flexibility in joint, and other benefits.

Based on sales channels, the global at-home fitness equipment market is segmented into online and offline. However, the online segment is also anticipated to grow at a considerable CAGR during the forecast period owing to the increasing number of internet users, growing social media users, and key promotional and marketing initiatives on social media platforms. For instance, in 2020, 1.3 million new users joined social media every day and 54% of social browsers use social media to research products.

Additionally, the report provides detailed report also provides insights of the global at-home fitness equipment market according to the regions such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), Rest of World has been conducted. North America dominated the market owing to an overall increase in consumer awareness regarding personal well-being and the growing consumer spending on fitness equipment. At the same time, Asia-Pacific is also identified as a potential market offering significant growth opportunities for several market players in the global at-home fitness equipment market.

Decathlon, iFitness Inc., Core Health & Fitness LLC, Johnson Health Tech., Technogym SpA, Nautilus Inc., Echelon US, TRUE Fitness Technology, Inc., Dyaco, Rogue Fitness are some of the key players operating in the global at-home fitness equipment market. Several M&As along with partnerships have been undertaken by these players to develop new and innovative equipment.

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Global At-home Fitness Equipment Market Segmentation

Market Insight, by Product Type

• Cardiovascular Training Equipment
• Strength Training Equipment
• Others

Market Insight, by Distribution Channel

• Offline
• Online

Market Insight, by End-User

• Households
• Apartments

Market Insight, by Region

• North America
  • United States
  • Canada
  • Rest of North America
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
• Rest of World

Top Company Profiles

• Decathlon
• iFitness Inc.
• Core Health & Fitness LLC
• Johnson Health Tech.
• Technogym SpA
• Nautilus Inc.
• Echelon US
• TRUE Fitness Technology, Inc.
• Dyaco
• Rogue Fitness