Finding Your Dream Home: The Ultimate Guide to Successful House Hunting
The act of looking for a house online is called house hunting. The search for a new house has become increasingly digital as more people turn to internet resources. This has resulted in a rise in the demand for online resources that help users in their search and awareness, a trend that has likely increased during and after the crisis.
How internet fits into home searches:
India’s real estate market is now developed enough for buyers to conduct in-depth online research prior to making a decision. Buyers in the market are looking for brokers, dealers, projects, and sellers online, which increases the value of digital marketing for the real estate sector. Every real estate company now needs to have a website that is optimized using a digital marketing communication strategy, according to the most recent trends.
Home buyers ensure safety in their home search during Coronavirus:
Digital house hunting is on the Rise:
The usage of digital technology in Indian real estate has been around for a time, but it has increased dramatically after the Coronavirus outbreak in 2020. People are increasingly taking virtual tours of homes from the convenience of their own homes.
A virtual tour offers a three-dimensional, 360-degree walkthrough experience so that you can get a sense of the size and scope of a property. For these trips, virtual reality (VR) headsets are perfect. The virtual reality system also gives a glimpse of the housing complex from above.
The virtual tours that today’s buyers want, including short videos or even live video calls using Google, Skype, FaceTime, and WhatsApp, are in high demand.
How virtual house hunting gets a pandemic boost?
Generally, a virtual tour is taken before to an actual, in-person visit. “What makes a virtual tour important is that customers can experience the product in-person before making a purchase. The only way that can provide better project information to the complete family at once and in one place is through virtual technology. Additionally, these techniques broaden a project’s audience from local marketplaces to distant and even foreign purchasers. A decent virtual tour can assist a buyer in making an informed decision. Although purchasing real estate has traditionally involved going to see the houses in person, the COVID-19 pandemic has discouraged consumers from doing so. Developers have increased their usage of virtual technologies to exhibit their products in an effort to overcome this.
Challenges in virtual house hunting:
- If the property is a resale flat or a furnished home, it is impossible to examine the quality of the furnishings and fittings online.
- It is challenging to accurately assess the natural light or air in the home.
- Virtual representations of the neighborhood are insufficient. When making decisions, buyers frequently interact with the neighbors to get to know them better and learn more about the building.
- Because a person must still visit the website and communicate with the buyer or the customer and sales care teams, the entire transaction cannot be completed online.
Conclusion:
Anyone may see both the inside and outside of the property at once by using virtual reality. Due to online house hunting, potential buyers can view a huge number of properties equally from the comfort of their own homes in the case of a pandemic. Since technology has advanced, consumers may now virtually search for a home from the comfort of their own homes. Digital solutions have been accepted by the real estate industry for both buying and selling homes.
Author: Sakshi Gupta