Deepfake AI Market Seen Soaring ~40.5% Growth to Reach USD Million by 2032, Projects UnivDatos Market Insights.
- Vikas Kumar
- November 5, 2024
- ARTIFICIAL INTELLIGENCE & ANALYTICS, NEWS
- 0 Comments
Key Highlights of the Report:
- The demand for enhanced target advertising and content consumption leads to the development of the deepfake AI industry since businesses and media companies use new technologies to shape people’s opinions through appealing personalities and messages.
- Developments in Generative Adversarial Networks (GANs) assist in creating highly perceptive deepfakes which make the fake media artificial intelligence almost indistinguishable from the true videos, hence fostering the business.
- Deepfake AI is widely used by film, streaming, and gaming industries for character reprising, beautifying, or developing realistic figures needed to enhance the audience’s attention and reduce production costs significantly.
- Continuous adoption of deepfake technology leads to a regulatory concern and businesses use a detection feature, and ethical frameworks to boost privacy and confidence.
- In Asia-Pacific region’s deepfake AI growth rate is high due to government-related AI strategies and the need for localized content, for which it is essential.
According to a new report by UnivDatos Market Insights, the Deepfake AI Market was valued at approximately USD 550 Million in 2023 and is expected to grow at a substantial CAGR of around 40.5% during the forecast period (2024-2032). This is mainly due to personalization in marketing, sophistication in the AI industry, and affordable ways to produce content. The rising usage of media and communications, e-business, and virtual contact also contribute to market growth. In the industry, deepfake AI is a new platform to create content and develop advertising techniques, and training applications to improve user experience. Moreover, due to ethical and regulatory concerns about misuse and privacy, there are forces for responsible use that define future market conditions.
Access sample report (including graphs, charts, and figures): https://univdatos.com/get-a-free-sample-form-php/?product_id=67866
For instance, on August 7, 2024, Santander, a leading global bank, announced a new initiative to combat the growing threat of AI deepfake scams. The campaign highlights the increasing risk posed by advanced generative AI technologies and aims to educate the public on recognizing and protecting themselves from these sophisticated fraud tactics.
Segments that transform the industry
Based on the offering, the market is segmented into software and services. The software held a significant share of the market in 2023. The software segment has also a remarkable role in the promotion and adaptation of the deepfake AI market through the availability of simple-to-use tools to create superior fake data in the least time. In addition, many software solutions contain inbuilt tools for the fight against deepfakes that prevent the questionable usage of such technology and increase confidence among customers. Also, more recent changes in software capabilities and effectiveness help to bring the cost of production down, which means more organizations turn to deepfake technologies. In July 2024, CivAI, a nonprofit that builds concrete understanding of AI capabilities and dangers through interactive software, announced the launch of CivAI’s Deepfake Sandbox – a free, public tool that allows anyone to create an image deepfake of themselves and learn more about generative AI in under 30 seconds. Created with publicly available software, CivAI’s Deepfake Sandbox offers everyone the opportunity to experiment with high-quality deepfakes and learn more about the risks generative AI poses for democracy, media, cybercrime, and more
Here are five examples of government regulations, laws, and legal frameworks that influence the Deepfake AI market:
According to the report, the impact of Deepfake AI has been identified to be high for the North American area. Some of how this impact has been felt include:
North America held a dominant share of the deepfake AI market in 2023 owing to the technologically advanced structure and huge investments in artificial intelligence. For example, on October 22, 2024, Accenture made a strategic investment, through Accenture Ventures, in Reality Defender, an RSA Innovation award-winning cybersecurity company specializing in deepfake detection. Together, Accenture and Reality Defender will equip clients in the financial services, media, and high-tech industries with the ability to rapidly identify, detect, respond to, and prevent deepfake fraud.
Click here to view the Report Description & TOC https://univdatos.com/report/deepfake-ai-market/
The entertainment and media sectors are strongly developed in the region, and they widely adopt deepfake technology for generating interactions for the viewers to become more personal. Also, the market has strong aspirations because famous tech-science companies as well as startups located in this region are investing and constantly developing deepfake solutions. This application of deepfake AI in advertising, education, and virtual reality widens the demand for deepfake AI in every market. Also, the application of ethics into deepfake production as well as increasing awareness and regulatory steps concerning the ethical use of deepfakes define the market contour that promotes safer use and fosters consumer confidence.
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