Author: Himanshu Patni
18 March 2023
Dry wipes are typically disposable or reusable cloths that are designed to clean surfaces without the use of water or other liquids. They are often made from materials like cotton, microfiber, or other synthetic materials that are designed to absorb dirt, dust, and other particles. The increased usage of dry wipes in the personalized care industry and rising awareness about hygiene among people are the important factors driving the market growth of dry wipes. Furthermore, these wipes can be easily disposed of, and the rising demand for environmentally friendly cleaning products is also attributed to the growth of the dry wipes market.
The Dry Wipes Market is expected to grow at a steady rate of around 4% owing to the changing lifestyle of the consumers. The lifestyles of people are becoming busier, and the increasing number of dual-income households has led to a greater demand for time-saving and convenient cleaning products, which has contributed to the growth of the dry wipes market.
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Based on the application, the market has been categorized into personal care, clinical care, and household cleaning. Among them, the personal care segment holds a significant share of the market in 2021. Dry wipes have multiple applications in personal care as they are used for cleaning and diaper changing in baby care because they are gentle on sensitive skin and are designed to prevent diaper rash, maintain feminine hygiene, and in skin care to remove makeup and infusion various skincare ingredients.
Based on the distribution channel, the market has been categorized into supermarkets & hypermarkets, convenience stores, pharmacies, e-commerce, and others. Among them, the e-commerce segment is anticipated to witness the fastest growth in the market. The e-commerce market for dry wipes has grown significantly in recent years due to the convenience and accessibility of online shopping. Consumers can browse a wide variety of dry wipes products from different brands and manufacturers and have them delivered directly to their doorstep..
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For a better understanding of the market adoption of the dry wipes industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. Europe is anticipated hold a dominant market share in 2021. This is driven by increasing demand from various end-use industries, including healthcare, personal care, and household cleaning. The growth of the market can also be attributed to the growing preference for convenient and disposable products, as well as the increasing awareness about hygiene and cleanliness.
Some of the major players operating in the market include Unicharm Corporation; Kirkland’s Home.; Anhai Headquarters of Hengan Group.; Cotton Babies; Johnson & Johnson Private Limited; Himalaya Wellness Company; Procter & Gamble; The Clorox Company; The Honest Company, Inc.; and Unilever.
Global Dry Wipes Market Segmentation
Market Insight, by Application
· Personal Care
· Clinical Care
· Household Cleaning
Market Insight, by Distribution Channel
· Supermarkets & Hypermarkets
· Convenience Stores
· Pharmacy
· E-commerce
· Others
Market Insight, by Region
· North America
o US
o Canada
o Rest of North America
· Europe
o Germany
o United Kingdom
o France
o Italy
o Spain
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
· Rest of the World
Top Company Profiles
· Unicharm Corporation
· Kirkland’s Home
· Anhai Headquarters of Hengan Group.
· Cotton Babies
· Johnson & Johnson Private Limited
· Himalaya Wellness Company
· Procter & Gamble
· The Clorox Company
· The Honest Company, Inc.
· Unilever.
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