Asia-Pacific Smart Homes Technology Market: Current Analysis and Forecast (2018-2024)

Emphasis on Application (Safety and Security, Smart Appliances, Heating Ventilating, Air Conditioning (HVAC), Home Entertainment, Smart Lighting Systems, Smart Energy Management), Technology (Wireless and Wired Smart Home Technology), End-Users (Residential and Commercials End-Users) and Country

Geography:

Unknown

Last updated:

Feb 2019

The Asia Pacific Smart Home Market stood at US$ 5,761.7 million in 2017 and is expected to grow at a CAGR of XX.0% during the forecasted period 2018-2024. Smart Home Technology has considerably helped homeowners in providing independence and safety even when they are away from home. Owing to such advancement in technology, adoption of smart home devices have witnessed growth over the last couple of years, especially in the developing Asian countries including China, Japan and India among others. Smart home devices and sensors can connect with each other and can communicate and transfer the data to rapidly take the autonomous action. Smart devices often connect themselves to smartphones or tablets through a mobile app, thereby allowing the users to control the smart device remotely. Asia-Pacific portrays as the emerging region for the overall adoption of smart home technology. Although the technology stands at the niche level, Asia-Pacific is the fastest growing region when compared to other regions globally. Asia-Pacific smart home technology market has witnessed its wide adoption in the past few years, especially in countries such as China, Japan and India among others. Increasing awareness among consumers, rapid digitization, high penetration of smartphones, growing need for energy consumption & emission paired with government initiatives in terms of smart cities initiatives in countries such as China, India and Japan are some of the prominent drivers for the smart home technology market in the Asia-Pacific region. Moreover, the aging population has also created ample room for a smart revolution in healthcare sector thereby driving the Chinese smart home technology market. However, concerns regarding data security, complex installation paired with the high price of smart home appliances are some of the challenging factors that is expected to hamper the growth of Asian smart home technology market. In spite of such challenges, the potential growth for telecom operators, insurance providers and emerging business opportunities, especially in the Asia-Pacific smart home market is anticipated to attract global players to invest and come up with technologically advanced smart home appliances for consumers in the Asian countries.



“Penetration of Smart Appliances is much higher compared to other Application Areas.”


Asia-Pacific smart home technology market is segmented based on an application which encompasses safety & security, lighting, HVAC, entertainment, smart appliances and energy management among others. At present, the penetration of smart appliances is much higher compared to other application areas. They are estimated to dominate the market attributed to rising demand for connecting smart appliances and consumer electronics. With changing consumer preferences, the respective application is likely to reach US$ 11,792.5 million by 2024.


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“Wireless technology dominates the market and is expected to maintain its dominance throughout analyzed period. “


Based on technologies, the market is segmented into wired and wireless technology. The wireless technology dominates the market and is expected to maintain its dominance throughout the forecast period (2018-2024). However, wired technology is expected to grow at a higher CAGR of 32.4% during the forecast period. The former segment is classified into Wi-Fi, Bluetooth, ZigBee and Z-wave technologies wherein Wi-Fi technology in smart home domain was valued at US$ 3,017.6 million in 2017 followed by Bluetooth.


“Amongst end-users, residential end users occupied the lead share in regional smart home market.”


Moreover, the market is further bifurcated based on the ultimate end-users into residential and commercial end-user, wherein residential segment holds the prime share in the Asia-Pacific smart home technology. With rapid advancement in technologies, changing lifestyles and rising disposable income, mid-range apartments & houses are likely to rule the residential end-user segment smart home market, followed by luxury villas and apartments. In addition, hospitals dominated the commercial end-users smart home technology market. However, hotels segment would display maximum CAGR growth over the forecast period and are predicted to reach a market size of US$ 3,005.2 million by 2024.


“Government initiatives of smart cities, has helped China to dominate the Asia-Pacific smart home technology market.”


For a deep dive analysis of the industry, the study also includes country level analysis including major markets in the Asia-Pacific region that includes China, Japan, India, South Korea and the rest of Asia-Pacific. China constitutes to play a key role in the technological market due to first mover advantage. Increasing demand for smart devices, high penetration of smartphone & internet paired with a strong manufacturing base and growing awareness along with government initiatives such as smart cities mission has helped China to dominate the Asia-Pacific smart home technology market. China smart home market is anticipated to showcase the astonishing CAGR of 30% over the forecast period.


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Competitive Landscape-Top 12 Market Players




Some of the major players operating in the Asia-Pacific smart home technology market include Haier Electronics, ABB Limited, ASSA ABLOY, Cisco Systems, Inc., Emerson Electric Co, General Electric Company, Samsung Electronics Ltd, IBM Corporation, LG Electronics Inc., Schneider Electric S.E., Siemens AG and United Technologies Corporation. These companies have the ability to pool in investment from their other business to smart home market and come up with innovative products pertaining to the increasing demand for smart home appliances in countries such as China, India and Japan among other emerging Asian countries.


Reasons to buy:





  • The Asia Pacific smart home market study presents the current market size, trend, forecast until 2024. The analysis presented in the report is a combination of deep dive secondary research and input from Key Opinion Leader of the industry

  • The report presents a quick review of overall industry performance at one glance

  • The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product  portfolio, expansion strategies and recent development

  • Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.

  • Examination of industry attractiveness  with the help of Porter’s Five Forces analysis

  • The study comprehensively covers the market across different segments and sub segments

  • Deep dive regional level analysis of the industry


Customization Options:




The Asia Pacific Smart Home Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.


Table of Contents

Research Methodology for Asia Pacific Smart Home Technology Market


Analysing historical market, estimation of the current market and forecasting the future market for Asia Pacific smart home technology were the three major steps to create and analyse the overall adoption rate of smart home technology in the region. Exhaustive secondary research was done to collect the historical market of the technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the smart home technology in the region. After all the assumption, market sizing and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of smart home technology market at regional or country level scale. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the technology. Detailed methodology is explained below:


Analysis of Historical Market Size


Step 1: In-Depth Study of Secondary Sources:




Detail secondary study was conducted to obtain the historical market size of the Asia Pacific Smart home technology market through company internal sources such as annual report & financial statements of top players, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications. For economic data collection, sources such as World Bank, IMF, Trading Economics, Trade Map, and UN Comtrade among others were used.


Step 2: Market Segmentation:




After obtaining historical market size of the overall Asia Pacific smart home market, detailed secondary analysis was done to gather historical market insights and share for different segments & sub-segments for the regional smart home technology. Major segments included in the report are technology, application, and end-users. Further analysis was also done for sub-segments of the major segments of regional smart home technology.


Step 3: Factor Analysis:




After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the smart home technology in Asia Pacific. Factor analysis was conducted using dependent and independent variable such as purchasing power, urbanization rate, disposable income, smartphone penetration, consumer behavior while purchasing smart devices, and satisfaction level of customers etc. Historical trends of the smart home technology and their year-on-year impact on the market size and share in the recent past of different Asia Pacific countries such as China, Japan, India, South Korea was analyzed. Demand and supply side scenario was also thoroughly studied.


Current Market Size Estimate & Forecast


Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in major applications and markets, market shares of these players of Asia Pacific region. All the required percentage shares, splits, and market breakdowns were determined using the above mentioned secondary approach and were verified through primary interviews.


Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market dynamics such as drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in different country. The research methodology adopted to estimate the market size encompasses:



  • The industry’s market size, in terms of value and rate of adoption of smart home devices

  • All percentage shares, splits, and breakdowns of market segments and sub-segments

  • Key players in major applications and markets as well as market share of each players. Also the growth strategies adopted by these players to compete in the ever growing Asia Pacific smart home technology market


Market Size and Share Validation


Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head etc.) in Asia Pacific countries. Primary research findings were summarized and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.


Split of Primary Participants in Asia Pacific



Market Engineering


Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the smart home technology market in Asia Pacific. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of safety & security, smart appliances, consumer appliances, lighting control systems, HVAC, home entertainment & energy management, wireless & wired technology and residential & commercial end-users


Main objective of the Smart Home Technology Market Study


The current & future market trends of the Asia Pacific smart home technology are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:



  • Analyse the current and forecast market size of Asia Pacific smart home technology in terms of value

  • Analyse the current and forecast market size of different segments and sub-segments of smart home technology. Segments  in the study include application, technology and end-users

  • Define and describe the technologies and protocols used in smart homes technology

  • Anticipate potential risk associated with the technology.

  • Customer and competitor analysis, etc.



  • Define and analysis of the government regulations for smart home technology in different countries

  • Analyse the current and forecast market size of smart home technology, in terms of value for countries including China, Japan, India, South Korea and rest of Asia Pacific region.

  • Define and analyse the competitive landscape of the Asia Pacific smart home technology and the growth strategies adopted by the market players to sustain in the ever growing market in different countries of the region.


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