“Unleashing the Power of Online Marketing: Exploring the World of Internet Advertising”

• Vikas Kumar
• June 13, 2023
• BLOG, TELECOM & IT
• Internet advertising and its popularity, Internet advertising and its popularity analysis, Internet advertising and its popularity growth, Internet advertising and its popularity size, Internet advertising and its popularity trends
• 0 Comments

Online advertising, also known as online marketing, digital advertising, Internet advertising is a form of advertising and marketing which uses the Internet to promote products and services to audiences and various platform users. Internet advertising has become one of the most requisite marketing tools all over the world. Thanks to the sudden rising internet penetration rates and the ever-increasing demand for online content, especially during the pandemic.

Different Segments of Digital Advertising

Search Engine Optimization (SEO)

The main aim of SEO is to get a business to rank higher in Google search bar results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers uses words and phrases used by consumers to search for information, and use those terms in their own content

Pay-per-Click
Pay per click usually refers to promoted search engine result and advertisements which are paid. It is a short-term form of online marketing, which means that once you refrain yourself from paying the ad no longer exists anymore.

Social Media Marketing

This includes everything a business does through various social media channels. Social Media Marketers uses apps like Facebook, Instagram, Twitter, and various other platforms to advertise. Social media marketing goes far beyond simply creating posts/videos for social channels and responding to comments.

Content Marketing

Content marketing includes storytelling and information sharing to increase targeted brand awareness. Ultimately, the goal of a content Marketer is to have the reader take an action towards becoming a customer, such as signing up for an email list, or making a purchase, or requesting more information

Email Marketing

Email marketing technique is still one of the most effective marketing techniques, even with the emergence of social media, mobile applications, and other channels. It can provide value to customers and can be a part of content marketing strategy and can help in converting audience into customers.

Mobile Marketing

This type of digital marketing focuses on reaching the target audience on their smart phones or tablets. Mobile marketing reaches people through various channels like text messages, social media, websites, email, and mobile applications.

Digital Advertising industry segment statistics

• The global market size of internet advertising was valued around $319 billion in 2019 and is expected to reach $1089 Billion by the year 2027, registering a CAGR of 17.2% from 2020 to 2027.

• According to report the largest share of US digital ad revenue is held by Google and Facebook, with 28.6% and 23.8% respectively.

• In the year 2021,4.62 billion people used social media, which is up 4.8% from the last year. That means 62% of all people on Earth now use social media.

• In 2020, US teens watched 37% less traditional TV than they did three years ago, while millennials share dropped 23.4% in just one year opening new doors for Internet Advertising.

• By 2024 the global mobile ad spending is projected to reach $413 billion by 2024.

• UK email marketers reported an average return on investment of 4,200% in 2020: For every dollar invested, the average return was $42.

Key Market Share Insights & Companies

• Coming in at a total of $189 billion, 2021 YoY growth for total digital ad revenues climbed around 35.4% which is the highest increase since the year 2006. This growth is nearly three times larger than the last year’s growth of 12.2% and is more than two times the growth between the years 2019 and 2018. Revenues raised by $50 billion in just one year

• The largest YoY growth was observed between Q2 of 2020 and Q2 of 2021 at 62.2%.

• The search revenue grew immensely (32.8%) in 2021, although it did not grow as strong as other segments like digital video (up by 50.8%), which lead to a slight decrease in overall revenue share (by 0.8%)

Internet Advertising Revenue Trend ($billions)

Conclusion

With the Annual increase in Internet penetration a whole new world of possibilities has opened up for the marketers as they adapt to technological advancements. Advertising is a very competitive industry and has become more competitive than before after the new possibility of Digital advertising, and you need to be on the top of your advertising game if you want the business to stand out from the crowd. We can observe a steep growth rate within the past years, and it’s expected to grow even more in the coming years to the rate of crossing 1000 billion USD till year 2026.

Author: Kartik Barrot

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