Emphasis on Product (Capsules, Powder, and Gummy); Distribution Channel (Online Channels, Pharmacies, and Supermarkets); Region (North America, Europe, Asia-Pacific, Rest of the World); and Region/Country
The global prenatal vitamin supplements market is expected to grow at a significant rate of around 7% during the forecast period. Prenatal vitamins are supplements made for pregnant women to give their bodies the vitamins and minerals needed for a healthy pregnancy. The demand for vitamin supplements increases during pregnancy because the female body goes through various hormonal and physiological changes and requires proper nutrition during the period. Furthermore, the vitamins are also necessary for fetal growth and essential for the development of various organs, and deficiency of certain vitamins can hamper fetal growth. Thus, the demand for prenatal vitamin supplements increases.
Factors such as the stressful and sedentary lifestyle of pregnant women which has led to increase in the deficiency of minerals and vitamins among them are driving the market growth. Apart from this, the improper nutrition of baby, surge in birth defects, and rising awareness regarding the benefits of prenatal vitamins will also have a positive impact on the market’s growth.
Biotics Research Corporation, Church & Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst product, capsules category to witness higher CAGR during the forecast period”
Based on the product, the market has been categorized into capsules, powder, and gummy. Among them, the capsules segment is expected to have significant growth in the market. The capsules category is expected to witness a higher CAGR during the forecast period. This is mainly due to the advantages offered by the capsules such as the higher absorption in the body, fast action, and longer shelf life. Furthermore, the frequent product launch of the capsule in prenatal vitamin supplements is also an important factor for segmental growth. For instance, in April 2022, Ovaterra by Fertility Nutraceuticals, a reproductive health company, announced the launch of new prenatal vitamin supplement capsules named Advanced Prenatal.
“Amongst distribution channel, online channels to hold a significant share in the market in 2020”
Based on the distribution channel, the market has been categorized into online channels, pharmacies, and supermarkets. Among these, online channels to hold a significant share in the market in 2020. The rapidly rising number of quick commerce platforms also increases the market size of online pharmacies. Furthermore, increasing investment in online pharmacies is also an important factor that is responsible for the segmental growth in the market.
“APAC to hold a significant share in the market”
For a better understanding of the market adoption of the Prenatal Vitamin Supplements industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. In 2020, APAC held a significant share of the global prenatal vitamin supplements market. This is mainly attributed to the presence of a large population and the increasing government efforts for the availability of better treatment for pregnant women and childcare. For instance, the initiatives like Janani Suraksha Yojana (JSY) and Janani Shishu Suraksha Karyakaram (JSSK) launched by the Government of India provides provide financial and medical support to all pregnant women including women belonging to economically weaker sections during their pregnancy and delivery in Government hospitals.
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1. Market Introduction
2. Research Methodology Or Assumption
3. Market Synopsis
4. Executive Summary
5. Impact Of Covid-19 On The Prenatal Vitamin Supplements Market
6. Prenatal Vitamin Supplements Market Revenue (usd Bn), 2020-2028f
7. Market Insights By Product
8. Market Insights By Distribution Channel
9. Market Insights By Region
10. Prenatal Vitamin Supplements Market Dynamics
11. Prenatal Vitamin Supplements Market Opportunities
12. Prenatal Vitamin Supplements Market Trends
13. Demand And Supply-side Analysis
14. Value Chain Analysis
15. Competitive Scenario
16. Company Profiled
17. Disclaimer
Research Methodology for the Prenatal Vitamin Supplements Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global prenatal vitamin supplements market were the three major steps undertaken to create and analyze the adoption of prenatal vitamin supplements in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global prenatal vitamin supplements market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the Prenatal Vitamin Supplements market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the prenatal vitamin supplements market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as segment and type. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the prenatal vitamin supplements market. Further, we conducted factor analysis using dependent and independent variables such as product and distribution channel of prenatal vitamin supplements. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the prenatal vitamin supplements market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global prenatal vitamin supplements market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Prenatal Vitamin Supplements market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product and distribution channel in the global prenatal vitamin supplements market.
The main objective of the Global Prenatal Vitamin Supplements Market Study
The current & future market trends of the global prenatal vitamin supplements market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
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