Author: Himanshu Patni
18 October 2021
Global Milk Protein Market is expected to reach the market valuation of US$ XX million by 2027 expanding at a reasonable CAGR of XX% during the forecast period (2021-2027) from US$ XX million in 2020.
Milk Protein is one of the longest-used protein supplements and has numerous benefits. It is widely used due to its high quality and rate of absorption. More specifically, the prolonged-release properties of Milk Protein make it ideal for any period where the body needs a sustained release of protein. Also, milk proteins contain all 9 essential amino acids required by humans. Milk proteins are synthesized in the mammary gland, but 60% of the amino acids used to build the proteins are obtained from the cow’s diet. In cow’s milk, approximately 82% of milk protein is casein and the remaining 18% is serum or whey protein.
A rise in the number of muscle tissue breakdowns coupled with the aging population and need for increased metabolic health is leading to the growing demand. The demand for increased metabolism increasing especially from obese people. Moreover, according to the United Nations, the global population aged 60 years or over was numbered at 962 million in 2017 and is expected to reach nearly 2.1 billion by 2050. Energy-restricted diets are widely recommended for weight loss in overweight or obese individuals with poor metabolic health, however, ~25% of body weight loss can be attributable to decreases in skeletal muscle mass.
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A rise in the number of fitness and gym enthusiasts globally is also creating the demand for milk protein. As per a study by the International Health, Racquet & Sports club Association (IHRSA), the global fitness industry revenue totaled US$94 billion and, as a result, health clubs are on pace to reach 230 million members by 2030. Most of the gym users (85%) took supplements for the purpose that the product is intended and not for any potentially prohibited substances that may be in the supplements. Many consumed multivitamins (45%), protein shakes (42%), Vitamin C (35%), and Vitamin E (23%) at least five times per week
The COVID-19 pandemic has had a dramatic impact on people’s s diet, health, and wellbeing. The fear of disease and concern over mental wellbeing have risen sharply. The demand for a high protein diet that delivers wellbeing benefits such as immunity and stress management witnessed a sharp rise. As per research by DuBow, at the starting of June of 2020, around 56% of the consumers had increased their sports nutrition supplements use within the prior six weeks. Moreover, the same growth was registered in 2021 too.
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Based on the Type, the market is fragmented into Milk Protein Concentrate, Milk Protein Isolate, Milk Protein Hydrolysates, Casein & Caseinates, Whey Protein Concentrate, Whey Protein Isolate, and Others. The Whey Protein Concentrate grabbed the XX% market share and the segment gathered USD XX Mn. Moreover, the market of this segment is expected to skyrocket by 2027 by growing at an exponential CAGR during 2020-2021.
Based on the Form the market is fragmented into Dry and Liquid. The dry segment grabbed the leading market share and dominated the market. The benefits of the dry form of probiotic such as longer shelf life, easy to carry, attractive packaging, etc. are gaining end-users traction.
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Additionally, the report provides detailed initiatives that are being taken in the field of Milk Protein. The market is classified into distinct regions including North America (the U.S, Canada, Rest of North America), Europe (Germany, France, Spain, Italy, and United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, South Korea, and the Rest of APAC), Rest of World has been conducted. North America region dominated the market and grabbed major market share in 2020. However, the Asia-Pacific region is expected to witness the highest CAGR during the forecast period on account of rising disposable income and surging awareness about the healthy diet in the countries such as China, India, and Japan.
Global Milk Protein Market Segmentation
Market Insight, by Type
Market Insight, by Form
Market Insight, by Nature
Market Insight, by Distribution Channel
Market Insight, by Application
Market Insight, by Livestock
Market Insight, by Region
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