Latin America Head-Up Display Market (2019–2025) to attain market value of US$ 214.7 million by 2025, growing at an exponential CAGR of 31.9%
Latin America Head-Up Display Market is anticipated to reach the market valuation of US$ 214.69 million by 2025 expanding at an astonishing CAGR of 31.9% in the course of the forecasted period (2019-2025) from US$ 30.69 million in 2018. Windshield HUD and Combiner HUD are the major product category of the automotive Head-Up display technology. In 2018, windshield HUD dominated the Latin America automotive HUD market and is anticipated to generate a market size of US$ 35.81 million by 2020. On the other hand, combiner HUD segment is anticipated to expand at highest CAGR growth of 34.3%x during the analyzed period. Evolving vehicle technology and increasing demand for high-end luxury and mid-sized vehicles are considered to be the key growth drivers for the Latin America automotive HUD market. Moreover, Key companies operating in the Latin America Automotive Head-up display market include Telefonica, S.A., Harman International Industries, Incorporated, TomTom NV, MicroVision, Audi AG, Daimler AG, Robert Bosch GmbH among others further adds value to the overall market growth.
For country-level analysis of the overall adoption of automotive head-up display, technology browse through https://univdatos.com/report/latin-america-market-insights-on-automotive-head-up-display-insights-and-forecast-2019-2025
The ever-growing interest of consumers towards the safety and comfort owing to the overall increase in disposable income, which have influenced the consumers to spend more on technologically advanced products in their vehicles is further accelerating the demand of the technology in high-end vehicles and SUVs. Based on the technology market is segmented into augmented reality and conventional technologies. Augmented Reality HUD dominated the market in 2018, however, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel its demand, making it the fastest-growing technology during the forecasted period. Whereas, augmented reality HUD technology is expected to maintain its dominance during the same period. The segment is forecasted to generate a revenue size of US$ 136.38 million by 2025. Augmented reality HUD is smaller and lighter, compared to that of conventional HUD, thus making it easier to be integrated into vehicles. Some of the key players operating in the Augmented Reality HUD market are Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.
For through analysis of the current and ongoing development of automotive Head-up display technology in the Latin American region browse through https://univdatos.com/report/latin-america-market-insights-on-automotive-head-up-display-insights-and-forecast-2019-2025
OEM’s and Aftermarket sales are the two major channels of sales for the automotive HUD sector analyzed during the study. OEM’s sales channel was the largest market for automotive HUD technology, followed by aftermarket sales channel, which is estimated to witness the highest CAGR growth of 30.9% during the forecasted period 2019-2025. In 2018, North America dominated the OEM sales channel segment market, however, Europe region is expected to become the largest market post-2019. Additionally, HUD technology is rapidly capturing every segment of vehicles manufactured, including luxury vehicles, premium cars and SUVs, among others. Luxury brands such as Audi, BMW, Lexus, land Rover and Mercedes-Benz among others are offering a HUD system as a standard or optional add on feature across their premium vehicles. The growing interest of customers for advance safety features across the premium vehicle segment has forced the Latin America car manufacturers to install smart features including head-up displays in their upcoming model. The premium car segment dominated the adoption of HUD technology for safe and secure riding, followed by Luxury and SUV segments. The luxury car segment is expected to grow at highest CAGR of 34.5% during the forecasted period 2019-2025.
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Additionally, for better investigation and penetration of HUD, the report bifurcates the Latin America HUD market into distinct region and countries including Brazil, Argentina, Chile and Rest of Latin America. In 2018, Brazil dominated the Latin America automotive Head-up display market. Some of the major companies profiled in the Latin America automotive HUD study include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. These players consistently aim to focus on product development, new product launch and enhance their existing portfolios to expand their customer base and strengthen their market position through partnerships and collaborations which further offers them growth opportunities for geographic expansion.
Automotive Head-Up Display Market Segmentation
Market Insights, by Product
- Windshield HUD
- Combiner HUD
Market Insights, by Technology
- Conventional HUD
- Augmented Reality HUD
Market Insights, by Sales Channel
Market Insights, by Vehicle Type
- Luxury Cars
- Premium Cars
Market Insights, by Country
- Brazil Automotive Head-Up Display Market
- Argentina Automotive Head-Up Display Market
- Chile Automotive Head-Up Display Market
- Rest of Latin America Automotive Head-Up Display Market
Top Company Profiles
- Aptiv Plc
- AUDI AG
- Continental AG
- Daimler AG
- Denso Corporation
- Harman International Industries, Inc.
- Robert Bosch GmbH
- TomTom NV
- Visteon Corporation
- Yazaki Corporation