North America Head-Up Display Market (2019–2025) to attain market value of US$ 892.2 million by 2025, growing at an exponential CAGR of 19.7%
North America Head-Up Display Market is anticipated to reach the market valuation of US$ 892.20 million by 2025 expanding at an astonishing CAGR of 19.7% in the course of the forecasted period (2019-2025) from US$ 256.04 million in 2018. Factors such as technological advancements and increasing need for safety and security concerns are the major drivers for the Automotive Head-Up Display market in this region. Windshield HUD and Combiner HUD are the major product category of the automotive Head-Up display technology. In 2018, windshield HUD dominated the North America automotive HUD market and is anticipated to generate a market size of US$ 239.41 million by 2020. On the other hand, combiner HUD segment is anticipated to expand at highest CAGR growth of 21.8% during the analyzed period. Evolving vehicle technology and increasing demand for high-end luxury and mid-sized vehicles are considered to be the key growth drivers for the North America automotive HUD market. Moreover, surging adoption of advanced driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations for safe driving further adds value to the overall market growth.
For country-level analysis of the overall adoption of automotive head-up display, technology browse through https://univdatos.com/report/north-america-market-insights-on-automotive-head-up-display-insights-and-forecast-2019-2025
The ever-growing interest of consumers towards the safety and comfort owing to the overall increase in disposable income, which have influenced the consumers to spend more on technologically advanced products in their vehicles is further accelerating the demand of the technology in high-end vehicles and SUVs. Based on the technology market is segmented into augmented reality and conventional technologies. Augmented Reality HUD dominated the market in 2018, however, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel its demand, making it the fastest-growing technology during the forecasted period. Whereas, augmented reality HUD technology is expected to maintain its dominance during the same period. The segment is forecasted to generate a revenue size of US$ 566.75 million by 2025. Augmented reality HUD is smaller and lighter, compared to that of conventional HUD, thus making it easier to be integrated into vehicles. Some of the key players operating in the Augmented Reality HUD market are Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.
For through analysis of the current and ongoing development of automotive Head-up display technology in the North American region browse through https://univdatos.com/report/north-america-market-insights-on-automotive-head-up-display-insights-and-forecast-2019-2025
OEM’s and Aftermarket sales are the two major channels of sales for the automotive HUD sector analyzed during the study. OEM’s sales channel was the largest market for automotive HUD technology, followed by aftermarket sales channel, which is estimated to witness the highest CAGR growth of 18.8% during the forecasted period 2019-2025. In 2018, United States dominated the OEM sales channel segment market. Additionally, HUD technology is rapidly capturing every segment of vehicles manufactured, including luxury vehicles, premium cars and SUVs, among others. Luxury brands such as Audi, BMW, Lexus, land Rover and Mercedes-Benz among others are offering a HUD system as a standard or optional add on feature across their premium vehicles. The growing interest of customers for advance safety features across the premium vehicle segment has forced the North America car manufacturers to install smart features including head-up displays in their upcoming model. The premium car segment dominated the adoption of HUD technology for safe and secure riding, followed by Luxury and SUV segments. The luxury car segment is expected to grow at highest CAGR of 22.0% during the forecasted period 2019-2025.
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Additionally, for better investigation and penetration of HUD, the report bifurcates the North America HUD market into distinct countries including the U.S., Canada, Mexico and Rest of North America. In 2018, United States dominated the North America automotive Head-up display market and registered a market value of US$ 194.05 million in 2018.Owing to the fact that countries such as the US adopt modern technologies relatively earlier than any other region. Some of the major companies profiled in the North America automotive HUD study include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. These players consistently aim to focus on product development, new product launch and enhance their existing portfolios to expand their customer base and strengthen their market position through partnerships and collaborations which further offers them growth opportunities for geographic expansion.
Automotive Head-Up Display Market Segmentation
Market Insights, by Product
- Windshield HUD
- Combiner HUD
Market Insights, by Technology
- Conventional HUD
- Augmented Reality HUD
Market Insights, by Sales Channel
Market Insights, by Vehicle Type
- Luxury Cars
- Premium Cars
Market Insights, by Country
- The US Automotive Head-Up Display Market
- Canada Automotive Head-Up Display Market
- Mexico Automotive Head-Up Display Market
- Rest of NA Automotive Head-Up Display Market
Top Company Profiles
- Aptiv Plc
- AUDI AG
- Continental AG
- Daimler AG
- Denso Corporation
- Harman International Industries, Inc.
- Robert Bosch GmbH
- TomTom NV
- Visteon Corporation
- Yazaki Corporation