Author: Vikas Kumar
30 December 2021
Global B2B Sports nutrition market was stood around USD 1.8 bn in 2020 and expected to grow with a CAGR of around 10% during the forecast period (2021-2027). The surge in the number of gyms, fitness centers across the globe. In addition, various factors such as athletes, coaches, trainers, and fitness enthusiasts emphasize meeting nutritional needs, as it influences the training and recovery, thus enhancing performance and boosting demand for B2B sports nutrition products.
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B2B Sports nutrition products target endurance athletes, such as runners and cyclists, that focus on hydration and easily digested carbohydrates. The type of activity performed can indicate the most appropriate format for a sports nutrition product. For example, bars may be perfect for someone headed to yoga class after work, while a competitive runner may need to rely on chews and gels for calories.
The coronavirus pandemic declared as public health emergency worldwide by World Health Organization (WHO). Government across nations implemented lockdown and ban on travelling, shutdown of manufacturing industries, and commercial activities. This had severely disrupted the supply chain. This included a complete closure of sports clubs and fitness centers, majorly impacting sports nutrition product sales adversely. The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the sales of B2B sports nutrition products through such events on a large scale.
Based on product, the B2B sports nutrition market is segmented into endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, cognitive repairment. The recovery segment caters significant demand in B2B sports nutrition market owing to increasing health consciousness and consumption of sports nutrition products for muscle growth and recovery.
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For a better understanding of the market adoption, report provide detailed analysis for major region and countries including North America (US, Canada, Rest of North America), Europe (Germany, UK, Spain, Italy, France, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of APAC), and Rest of World. North America holds the substantial market share predominantly due to rising inclination towards pursuing a healthy and active lifestyle and increasing awareness regarding the importance of sports nutrition products.
Some of the major players operating in the market include Glanbia Plc, Abbott, PepsiCo, General Nutrition Centers, Inc., The Bountiful Company, Clif Bar & Company, Science in Sport, The Hut Group, Cardiff B2B Sports Nutrition Limited, Iovate Health Sciences. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.
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Global B2B Sports Nutrition Market Segmentation
Market Insight, by Product
Market Insight, by Application
Market Insight, by Region
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