Global Heated Towel Rail Market Seen Soaring 6.32% Growth to Reach USD 1,355 Million by 2030, Projects Univdatos Market Insights

According to a new report by Univdatos Market Insights, the Global Heated Towel Rail Market is expected to reach USD 1,355 Million in 2030 by growing at a CAGR of 6.32%. The heated towel rail market refers to the industry or sector that produces and sells electrical appliances designed to heat and dry towels. These appliances typically have a flat surface or rack where towels can be placed, and they use electricity to warm them up quickly and efficiently. Heated towel rails are commonly found in bathrooms, saunas, and spas, but they can also be installed in other areas where people need to dry their hands or bodies after showering or bathing.

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The report suggests that the Increasing Business Travel and Expanding Hotel Industry are some of the major factors driving the Heated Towel Rails Market during the forthcoming years. Furthermore, the thriving hotel industry is also playing a major role in this growth, with its expansion of luxury accommodation, increase in meetings and events, and focus on enhancing the guest experience all contributing to the demand for heated towel rails. As the hospitality industry continues to evolve, it is likely that heated towel rails will remain a valuable tool for hotels and resorts looking to provide a high-quality guest experience and improve operational efficiency.

Figure 1: 2022 Hotel Occupancy Recovery by Region

Figure 2: Global GDP Growth by Fast-Growing Sectors (2010-2019)

Apart from this, Countries like China, India, and Indonesia are experiencing rapid economic growth, leading to an increase in disposable income and a resulting desire for leisure activities. Furthermore, Asia Pacific is home to nearly half of the world’s population, with countries like China and India having large populations that contribute to the growth of the hospitality industry. Additionally, Governments in the Asia Pacific are actively promoting tourism as a means of diversifying their economies and generating foreign exchange earnings, as well as investing heavily in infrastructure development that will have a direct impact on the hospitality sector with increasing connectivity and business travels and a growing economy. The rising demand scenario can also be seen from the new launches and innovations that the companies are undertaking, providing consumers with varied choices.

• For instance, one such innovation in the heated towel rails segment is rapid heating technology, which is a new development in heated towel rails that allows consumers to heat up quickly and evenly. This technology uses a combination of convection and conduction to heat the towel rail quickly and evenly, meaning that users don’t have to wait long for their towels to be warm and ready to use.

Several big companies are seeing a golden opportunity for growth in this field due to these factors and launching their products catering to the increased demand that’s been generated due to increased infrastructure development and growing connectivity globally, which can also be seen from the pace at which products are getting launched in this segment. For example, In January 2023, Warmrails announced the launch of its new line of heated towel rails specifically designed for use in public restrooms. The new products feature advanced technology that allows for quick and easy installation, making them ideal for commercial properties.

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The Electric Heated Towel Rail Segment of the Heated Towel Rails is Generating Maximum Traction in the Market

Electrically heated towel rails hold the majority of the market share and are the most widely adopted option globally. The primary factor that is responsible for this domination is convenience. Electrically heated towel rails are easy to install and require no plumbing, making them ideal for homes without access to hot water, whereas hydronic heated towel rails require a separate hot water supply line, which can be inconvenient for some homeowners. Furthermore, electrically heated towel rails are generally considered safer than hydronic systems because they do not involve exposure to hot water. Additionally, Electric heated towel rails come in a variety of styles and designs, allowing homeowners to choose the one that best fits their needs and preferences. Moreover, hydronic heated towel rails tend to be more expensive than electric models, although the cost difference may be offset by lower operating costs over time, and cost plays a prominent role in preferring electrical heated towel rails over the other boosting the demand and adding to their popularity.

• For instance, the TOTO Washlet Neorese is a recently launched electric heated towel rail that offers advanced features such as a built-in warming function, automatic temperature control, and a long-lasting LED light. It comes in different colors and styles to match your bathroom decor.
• For instance, Grohe Sense is another recent addition to the electric heated towel rail category. It features a sleek design, a large capacity tank, and a built-in sensor that detects when you need a towel. It also has a long-lasting LED light and a soft-close mechanism for added convenience.

Conclusion

In conclusion, the future of heated towel rails looks promising with the expanding hospitality industry. The benefits, such as convenience, hygiene, energy efficiency, cost savings, brand image, competitive advantage, industry standards, and technological advancements, attract more consumers. Additionally, growing focus and investments toward increasing connectivity both inter and intra-region globally, resulting in increased tours and travels, will continue to generate secular demand in the market for heated towel rails in the future.