India Ayurvedic Products Market Seen Soaring ~16.33% Growth to Reach USD Million by 2033, Projects UnivDatos

Key Highlights of the Report:

• Government Support: The Ministry of AYUSH and associated organizations are actively involved in the advancement of Ayurveda by providing policy support, building Ayurveda infrastructure & raising awareness of Ayurveda at international levels.

• Increasing need for preventive healthcare: Consumers are leaning towards Ayurvedic products in the areas of immunity and stress management, along with chronic diseases.

• Rapid E-commerce Growth: Online market players and D2C brands are leading the accessibility and further awareness, especially among the Millennial consumers from the urban clusters & Tier II cities, ayurveda products online in India.

• Different types of products: Many firms are venturing into new ideas and different categories, such as the nutraceuticals, skincare, hair care, and aromatherapy categories.

• The globalization of Ayurveda: Indian Ayurvedic products are growing steadily both locally and internationally due to aspects such as clean label, export opportunities, and demand from Indian expats.

According to a new report by UnivDato, The India Ayurvedic Products Market is expected to reach USD Million in 2033 by growing at a CAGR of 16.33% during the forecast period (2025-2033F). The ayurvedic products in the Indian market are growing substantially due to a changing trend from chemical-based products to natural and disease-free health care products. A growing concern about health complications associated with synthetic products is providing pressure to herbal as well as traditional products, private label ayurvedic products in India. A firm support from the government through the Ministry of AYUSH, digital health platforms, and the increased acceptance of e-commerce is the main factor that is making it grow in urban as well as in rural areas. Moreover, adopting new lifestyle habits and the increase in the number of people interested in ayurvedic beauty products in India, and wellness after the COVID-19 pandemic, also contribute to product take-up across the population.

The Government Supporting the Growth of the Ayurveda Products Market

On December 17, 2024, AYUSH

The details of the key drivers of this growth in the Ayurveda products market, and how the Government is supporting the growth of the Ayurveda products market are as follows:

1. The Ministry of Ayush implemented “Central Sector Scheme for Promotion of International Co-operation in AYUSH” for promoting exports under the various components.

2. Further, for facilitating exports of Ayush products, the Ministry of Ayush encourages the following certifications of AYUSH products.

3. In 2021, the Ministry of Ayush implemented the Central Sector Scheme, Ayush Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY), and the total financial allocation to this scheme is Rs. 122.00 crores for 05 years.

4. The Government of India established the Pharmacopoeia Commission for Indian Medicine & Homoeopathy (PCIM&H) as its subordinate office. PCIM&H, on behalf of the Ministry of Ayush, lays down the formulary specifications and Pharmacopoeial Standards for Ayurveda, Siddha, Unani, and Homoeopathy (ASU&H) drugs/ medicines.

5. Ayush Export Promotion Council (AYUSHEXCIL) is a newly formed Export Promotion Council (set up by the Ministry of Ayush and supported by the Ministry of Commerce, Government of India), launched at the Global Ayush Investment and Innovation Summit held in Gandhinagar, Gujarat on April 20, 2022.  It is aimed to oversee exports of products of Ayurveda, Homoeopathy, Siddha, Sowa Rigpa, and Unani systems and address trade issues pertaining to these sectors. It mandates to facilitate capacity building of its members on export procedures, organize business-to-business meetings, international events, road shows, seminars, and workshops on the export of Ayush products, and to safeguard the scientific research in the field of Ayush healthcare.

According to the report, the impact of Ayurvedic Products has been identified to be high for the South India area. Some of how this impact has been felt include:

South India is expected to grow with a significant CAGR during the forecast period due to the growth of the market. Kerala, in the southern part of India, is regarded to be one of the countries that are global centers for traditional Ayurveda. This area has a perfused tradition of using Ayurveda products in daily lives for healthy practices, creating a certain demand for classical Ayurvedic drugs, and elevating wellness tourism. Other states like Tamil Nadu, Karnataka, and Andhra Pradesh also depict the increase in the use of Ayurvedic cosmetics and oils. The existence of well-grounded Ayurveda clinics and skilled professionals is valuable in expanding the market share for the brands.

• In July 2024, Zydus Wellness, an FMCG major, expanded its offerings under the brand Complan with the launch of immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu. Designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2025−2033.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis By Product type, By Distribution channel, By Region/Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors