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Author: Shalini Bharti, Research Analyst
June 19, 2025
Dominance of Male Condom Segment: Male condoms have more than 95% of this market, and the female condom segment is a niche but is steadily gaining ground, owing to the growing awareness through campaigns and NGO efforts.
Rural Penetration and Tier-II Opportunities: While there is massive penetration in urban regions, rural and semi-urban areas are added targets where retail penetration, government distribution programs, and low-cost private label offerings are increasing.
Brand and Product Diversification: Flavoured, ultra-thin, and dotted variants, backed by high e-investment and influencer marketing, are the focus of leading players like Manforce (Mankind), Durex (Racket), and Skore to attract the younger demographics.
Government and NGO Initiatives: Expansion through the National Family Planning Programme of the Ministry of Health has been one of the key drivers of market penetration, especially in North and Central India, along with targeted condom deliveries using ASHA workers and NGOs.
According to a new report by UnivDatos, The India Condom Market is expected to reach USD Million in 2033 by growing at a CAGR of 10.45% during the forecast period (2025-2033F). The rising awareness of sexual health, youth-focused marketing, and increased government distribution programs contribute towards market growth in the India condom market. In addition, growing urbanization, awareness campaigns, and digital adoption allow for discrete and broader access. Flavored, textured, and sustainable condoms also increase appeal across several segments. All these factors are contributing to the user’s comfort, acceptance, and the behavior of returning purchases.
On May 13, 2024, Manforce Condoms unveiled its latest digital campaign, #CondomNahiManforceBolo. The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with ‘Manforce’.
A growing trend is seen in the rise of vegan and biodegradable condoms owing to the rise of the ‘health aware’, ‘environmentally conscious’. With rising knowledge of animal-derived ingredients and people with latex allergies, a lot of people are also in search of alternatives that are both cruelty-free and sustainable. Condoms made of natural rubber latex, without casein and harsh chemicals, are the brand's response. Due to a combination of personal wellness and environmental wellness, these products are especially attractive to these urban millennials. Additionally, e-commerce platforms continue to promote such offerings through eco-friendly branding, which further supports the trend.
On February 14, 2024, Bleu, a revolutionary brand in the realm of sexual wellness, launched its digital campaign #ComeClean. With a commitment to providing a women-friendly contraceptive solution, Bleu condoms are crafted to offer a 'clean' sexual experience for both partners. Bleu condoms are also certified vegan. Good Glamm Group-backed Sirona India had acquired Bleu last year, marking its foray into the sexual wellness category. Sirona is a leading FEMTECH brand, known for its feminine hygiene products.
Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/india-condom-market?popup=report-enquiry
According to the report, the impact of condoms has been identified to be high in the South India area. Some of how this impact has been felt include:
South India is expected to grow with a significant CAGR during the forecast period (2025-2033) due to the maximum penetration and consumption rate for the condom on account of better sexual health education and policy implementation. According to NFHS and NHM data, states like Tamil Nadu and Kerala have continued to maintain a high contraceptive usage. The markets are mature because of strong public sector distribution, high literacy rates, and proactive health outreach programs. Though well-developed supply chains and early consumer receptiveness to premium and flavored variants have boosted companies. While South India is a strategic hub for condom manufacturers, it with consumer trust and policy support.
Market Size, Trends, & Forecast by Revenue | 2025−2033.
Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
Market Segmentation – A detailed analysis By Product Type, By Material Type, By Distribution Channel, By Region/Country
Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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