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Author: Shalini Bharti, Research Analyst
August 5, 2025
Competition is intense in the market as domestic regtech companies such as Signzy, IDfy, AuthBridge, and HyperVerge compete with international players such as Shufti Limited in their activities; competition is becoming stricter, and this can be observed through strategic partnerships, investments, and the use of APIs in innovations.
The adoption of Aadhaar is largely led by North India, comprising high Aadhaar saturation, government institutions, and financial centers, whereas South India becomes the fastest-growing region to adopt Aadhaar due to IT clusters, fintech innovations, and a digital-first policy.
Biometrics dominates the volume market with success being the Aadhaar-linked authentication component, but non-biometrics (AI-enabled document verification, video KYC) is the component that is enjoying higher growth; cloud and API platforms are also very popular in all sectors.
Compliance with stringent KYC/AML regulations by the RBI, SEBI, and mandates linked to Aadhaar are supporting the demand, and the changing data privacy policies, such as the DPDP Act, are also weighing in on technology and solution designs.
According to a new report by UnivDatos, the India Identity Verification Market is expected to reach USD Million in 2033 by growing at a CAGR of 15.45% during the forecast period (2025-2033F). The drivers include Digital India, stringent KYC/AML requirements by RBI and SEBI, increasing fintech usage, and the risk of fraud in digital payments, which drive the demand for secure, compliant, and efficient solutions to identity verification. Moreover, the rising penetration of smartphones, the popularity of using UPI and digital payments, and government programs of empowering the population with finances are the adoption catalysts. Also, the surge in demand for frictionless remote onboarding and fraud prevention in real-time drives the growth of the Identity verification market in India.
For instance, on June 12, 2025, the Reserve Bank of India introduced amendments to its KYC norms, streamlining customer onboarding through Aadhaar-based e-KYC, video KYC, and DigiLocker. Banks also receive instructions to connect with the Central KYC Registry and to use Business Correspondents to reach many more points and to make the KYC updation simpler.
Driver: Government Initiatives like Aadhaar & E-Governance: A Key Driver for India Identity Verification Market
Programs such as the Government platforms, examples include Aadhaar and e-Governance programs, play a vital role in the development of the India Identity Verification market since they provide a robust basis for a digital identity infrastructure. More than 1.3 billion people are enrolled in the Aadhaar system, making it possible to conduct convenient eKYC, authentication, and service delivery in banking, telephone, insurance, and the benefit programs of the government.
E-Governance projects like DigiLocker, Jan Dhan Yojana, and PMGDISHA require a secure and verified digital identity to achieve transparency, minimize fraudulent activity, and reach the number of people served. Such efforts push companies and service providers into incorporating identity verification services into their operations to avoid falling foul of the new models. Consequently, there has been a growing demand in most industries for scalable, secure, and privacy-oriented identity verification technologies.
For instance, on June 26, 2025, The Department of Financial Services, Ministry of Finance, issued a notification published in the Gazette of India vide S.O.837 (pg.1614-15/c), authorising the Institute of Banking Personnel Selection (IBPS) to use Aadhaar authentication using Yes/ No or/ and e-KYC authentication facilitates, on voluntary basis, for verifying the identity of candidates during examinations and recruitment processes conducted by it.
Access sample report (including graphs, charts, and figures):https://univdatos.com/reports/india-identity-verification-market?popup=report-enquiry
According to the report, the impact of Identity Verification has been identified to be high in the South India area. Some of how this impact has been felt include:
South India is expected to grow with a significant CAGR during the forecast period (2025-2033). Digital identity verification is indicating fast growth in South India, with an increasing number of tech-savvy states such as Karnataka, Tamil Nadu, and Telangana. The availability of the primary IT hubs and fintech innovation centers predisposes to the mass adoption of progressive solutions like AI-powered KYC and fraud analytics. This is a promising region that will be a central driver of growth, particularly cloud-native as well as API-driven platforms. Moreover, rising partnership between small firms and major corporations in the area helps to speed up the introduction of new and innovative verification solutions. This is combined with the proactive digital transformation policy of South India, which can only make it a leader in the quest to propel the future drive in identity verification solutions.
Market Size, Trends, & Forecast by Revenue | 2025−2033.
Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
Market Segmentation – A detailed analysis By Type, By Component, By Deployment, By End-User Industry, By Region/Country
Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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