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Author: Jaikishan Verma, Senior Research Analyst
January 8, 2026
The increase in disposable incomes and the rising enthusiasm for the consumption of high-value food gifts are increasing expenditure on high-value food gifting in the Middle East and Africa.
The high level of gifting is a deeply rooted culture about which there is consistent demand during religious festivals and other personal events in life, which forms a constant, recurring base of demand for food gifting retailers.
Quick growth of e-commerce, online grocery, and app-based food delivery is opening new digital channels and a convenience-based format of food gifting.
The consumers are moving towards health-conscious food gifts and entering into omnichannel, occasion-based purchase paths which involve online exploration and offline purchasing and delivery.
There is vast untapped potential in the online retail and grocery ecosystems in Africa, which are growing rapidly, and in the online B2B and corporate food gifting initiatives as an organized source of revenue.
According to a new report by UnivDatos, The Middle East & Africa Food Gifting Specialty Retail Market is expected to reach USD million in 2033 by growing at a CAGR of 4.50% during the forecast period (2025-2033F). The retail market of the Middle East and Africa food gifting specialty is growing steadily with increased experience, premium, and personalized gifting. The trend toward urbanization, increased disposable income, and the culture of social and religious celebrations are driving demand towards the custom-made hampers, crafted confectionery, gourmet dates, specialty teas, coffees, and healthy snacks. Specialty brands are becoming more visible with organized retail, malls, airports, and modern trade forms, and product standards are being heightened by boutique chocolatiers and patisseries. Foreign companies are coming or increasing in major cities and, in most cases, collaborating with local manufacturers to localize flavors, formats, and packaging. Meanwhile, local brands are professionalizing their business, taking up branding, and using regional products, including dates, nuts, and spices, to distinguish themselves in a fast-growing competitive market.
The Middle East & Africa Gifting Specialty Retail market is divided into chocolates, sweets and baked goods, snack products, tea and coffee, wellness food, and others, depending on the type of products. Among them, the chocolate category has occupied a significant market share due to its general attractiveness to people of all ages, high connection with luxury and festive gifting, and the broad presence of foreign and local brands. The demand is also supported by constant product innovation in flavors, packages, and formats with seasonal and limited-production collections to celebrate specific festivals like Ramadan and Eid. Besides this, striking gift boxes, customization of gifts, and powerful marketing by international confectionery players strengthen the role of chocolate as the ideal and most desirable food gifting option in the area.
Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/middle-east-and-africa-food-gifting-specialty-retail-market?popup=report-enquiry
According to the report, rising incomes and a taste for premium treats have been identified as key drivers for market growth. Some of how this impact has been felt include:
With the increase in disposable incomes in the Middle East and Africa, consumer expectations in the specialty retail market of food gifting are changing. With an increase in the purchasing power of households, shoppers are moving away from the simple confectionery and mass-market hampers into higher-end and experience-based products. One can see artisanal chocolates, location-based coffees, fancy dates, luxury nuts, and health-conscious delicacies are increasingly perceived as aspirational status, taste, and care symbols. This trend is supported by a digital, young, and urban population who actively search out unique, high-quality brands and are ready to spend extra to obtain high-quality ingredients, artistry, and packaging. Concurrently, wealthier expatriate and local populations are creating the demand for global taste and limited-edition collections. Combined, these trends are widening the average transaction values, making retailers develop a more sophisticated product portfolio, and making premiumization a key driver of growth in the food-gifting specialty retail landscape in the region.
Market Size, Trends, & Forecast by Revenue | 2025−2033.
Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
Market Segmentation – A detailed analysis by Product Type, by Price Point, by Country
Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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