MIDDLE EAST DIGITAL OUT OF HOME (DOOH) MARKET EXPECTED A SOARING 13.65% GROWTH BY 2030, PROJECTS UNIVDATOS MARKET INSIGHTS

Key Highlights of the Report:

• Dynamic Content Delivery: Digital Out of Home (DOOH) in the Middle East allows advertisers to deliver dynamic and real-time content. This flexibility enables brands to adapt their messaging quickly, respond to market trends, and engage with the audience in a more timely and relevant manner. This dynamic content delivery is particularly beneficial in a fast-paced and ever-evolving market like the Middle East.
• High Visibility in Urban Hubs: The Middle East, known for its bustling urban hubs and iconic landmarks, provides a high-visibility canvas for DOOH. Strategic placement of digital displays in prime locations, such as busy intersections, shopping districts, and iconic buildings, ensures that advertisements reach a vast and diverse audience. This visibility enhances brand exposure and contributes to the effectiveness of advertising campaigns.
• Enhanced Interactivity and Engagement: DOOH in the Middle East allows for enhanced interactivity and engagement with the audience. Touchscreen displays, augmented reality experiences, and interactive content create a more immersive advertising environment. This level of engagement not only captivates viewers but also provides advertisers with valuable data on consumer interactions, preferences, and behaviors.
• Integration with Smart City Initiatives: Many countries in the Middle East are actively investing in smart city initiatives. DOOH seamlessly integrates with these projects, contributing to the overall modernization and technological advancement of urban spaces. The alignment of DOOH with smart city goals enhances the overall infrastructure and contributes to a more connected and innovative environment.
• Measurable Metrics and Analytics: Digital out-of-home advertising allows for the measurement of campaign effectiveness through metrics and analytics. Advertisers can track impressions, audience demographics, and engagement levels. This data-driven approach enables brands to evaluate the success of their campaigns, optimize content strategies, and allocate resources more efficiently, fostering a culture of continuous improvement.

According to a new report by Univdatos Market Insights, the Middle East Digital Out of Home (DOOH) market was valued at USD 342.57 Million in 2022 and is expected to grow at a strong CAGR of around 13.65% during the forecast period (2023-2030)to owing to the rising GDP and consumer spending drive the growth of the market. According to the latest data from the International Monetary Fund, in 2023, GDP, and current prices are USD 3.53 thousand billion. Adding to this, economic growth in the region fuels higher advertising budgets that drive demand for impactful DOOH solutions. Moreover, the growth of tourism and focus on mega-events like Expo 2025 Dubai create massive captive audiences for targeted DOOH advertising. According to UN Tourism in 2023, there will be around 87 million of arrivals of tourists annually which is a 7% share of total arrivals. As per the World Travel & Tourism Council, in 2023, the Middle Eastern Travel and tourism sector should grow by 27.1% this year, slightly behind the global average of 30.7%. Furthermore, the emergence of experiential retail environments creates demand for innovative DOOH applications in malls and stores.

The report suggests that Digital Out of Home (DOOH) resources in the Middle East region had a significant impact on the Digital Out of Home (DOOH) industry in the Middle East region. Some of how this impact has been felt include:

In March 2023, Viola Outdoor has appointed DoohClick as its ad-tech management partner, to provide a supporting infrastructure of data management tools for Viola’s DOOH portfolio.

In October 2023, Yazle has announced a partnership with Invenda, a player in the automated retail and programmatic digital out-of-home sector. This collaboration marks a significant milestone for the digital media company as it opens doors to programmatic DOOH screens across the UAE and Saudi Arabia.

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Apart from this, in recent years, several governments in the Middle East and North Africa have implemented policies and provided funding support to enhance the growth of the Digital Out of Home (DOOH) industry. Some examples include:

Conclusion

In conclusion, Digital Out of Home (DOOH) has emerged as a transformative force in the Middle East’s advertising landscape, offering a dynamic and engaging platform for brands to connect with their audience. The demand for innovative advertising solutions aligns with the region’s technological prowess and commitment to modernization. From retail and real estate to finance, government, and beyond, the applications of DOOH are diverse and impactful.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2023−2030

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis by product, by application, and end-user

Competitive Landscape – Top Key Vendors and Other Prominent Vendors