Author: Himanshu Patni
12 August 2023
The European plant-based ham market is a growing industry, driven by the increasing popularity of plant-based diets among consumers. As more people are looking for alternatives to meat products, plant-based ham offers a healthier and more sustainable option. The increasing popularity of plant-based diets can be attributed to various factors, including concerns over animal welfare, environmental sustainability, and health. Many consumers are becoming more aware of the negative impact that animal agriculture has on the environment and are seeking more sustainable alternatives. As a result, many food manufacturers and retailers are investing in plant-based products, including plant-based ham, to meet the growing demand for sustainable and healthy food options. This trend is expected to continue in the coming years, as more consumers become aware of the benefits of plant-based diets and seek out plant-based alternatives to traditional meat products.
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Further,the Europe Plant-Based Ham Market is expected to grow at a strong CAGR of 12.5% during the forecast period (2022-2028). Europe is anticipated to emerge as the fastest-growing plant-based ham market primarily owing to the spur in demand for driven by the increasing popularity of plant-based diets. Moreover, Several companies in Europe have already launched plant-based ham products, and more are expected to follow suit in the coming years. For example, the Spanish company Foods for Tomorrow has launched a plant-based ham product called “Heura Ham”, while the Dutch company Vivera has launched a plant-based ham slices product. These companies are leveraging the increasing demand for plant-based foods and are trying to capture a share of the growing market.
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Based on the product, the market is segmented into slices and strips, rolls, and roasts. Amongst these, the slices and strips segments dominated the market in 2021. This is attributed to the wide range of consumption of plant-based ham filling in salads, sandwiches, and similar food items. Also, the plant-based slices are a great alternative to meat and give an extra flavor boost to the foods that drive the segment.
By distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment is expected to grow with significant CAGR during the forecast period. This is mainly due to many major supermarket chains now offer a range of plant-based meat products, including ham substitutes, in response to growing consumer demand. This has also led to an increase in the number of dedicated plant-based stores and online retailers that specialize in selling plant-based products.
Global Plant-Based Ham Market Segmentation
Market Insight, by Product
· Slices and Strips
· Rolls
· Roasts
Market Insights, by Distribution Channel
· Supermarkets & Hypermarkets
· Convenience Stores
· Online Retail
· Others
Market Insight, by Region
· North America
o U.S.
o Canada
o Rest of North America
· Europe
o Germany
o U.K.
o France
o Italy
o Russia
o Rest of Europe
· Asia-Pacific
o China
o Japan
o India
o Australia
o South Korea
o Rest of Asia-Pacific
· Rest of the World
Top Company Profiles
· The Hain Celestial Group, Inc.
· Tofurky
· Lightlife Foods, Inc.
· VBites Foods Ltd
· Nestlé
· Meliora Foods Pty Ltd
· Quorn
· Gourmet Evoution
· WORTHINGTON
· mantraplantbased
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