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Author: Shalini Bharti, Research Analyst
August 7, 2025
Secured Loans had the most significant market share in 2024, primarily due to high demand for mortgage and auto loans. It is popular with banks that hold a majority of the market share and NBFCs, a rapidly expanding category of providers that serve underserved and small to medium-sized enterprises.
Northern Vietnam, dominated by Hanoi, has the largest market share due to its well-established financial infrastructure and industrial base. Ho Chi Minh City is the center of the fastest-growing region in southern Vietnam, which is favored by digital adoption, urbanization, and commercial activities.
The market is moderately consolidated among industry players, with key players including Vietcombank, BIDV, VietinBank, and Agribank, as well as fintech and P2P lending platforms. The primary competitive strategies include strategic partnerships, product innovation, and digital transformation.
AI-based credit scoring and green financing products, as well as the era of embedded finance enabled by e-commerce platforms, are associated with high growth. Moreover, customer acquisition and available credits are being transformed through P2P lending as well as mobile-based credit disbursement.
According to a new report by UnivDatos, The Vietnam Loan Market is expected to reach USD Billion in 2033 by growing at a CAGR of 13.50% during the forecast period (2025-2033F). The loan market in Vietnam is driven by increasing disposable income, urbanization, and consumer demand for housing and personal credit. Furthermore, the high digitalization in the banking sector and the government's efforts to integrate financial services are enhancing credit permeability. Market adoption is also boosted by the increasing demand for working capital by SMEs and their simple access to microfinance solutions. On July 23, 2025, the Governor of the State Bank of Vietnam (SBV) signed and issued Decision No. 1866/QD-NHNN on promulgating the Action Plan of the Banking sector to implement the Strategy for Science, Technology, and Innovation Development to 2030.
The Small and Medium Enterprises (SMEs) constitute more than 95% of Vietnamese businesses and contribute immensely to employment and GDP. Nevertheless, these businesses are facing great challenges regarding accessibility to affordable financing. SMEs often find it challenging to access timely loans, as traditional banks typically favor using collateral and lengthy credit assessment procedures.
This situation has created an essential opportunity for non-banking financial companies (NBFCs) as well as fintech lenders. The digital platforms also provide a quick turnaround in loan processing, reduced documentation, alternative credit scoring criteria such as transactional history, and virtual behavior. A government-sponsored lending and credit guarantee program is an additional means to boost lending to SMEs and make lending risk-free for financial institutions, thereby allowing businesses to expand. On April 26, 2024, the Government of Vietnam issued Decree 45/2024/NĐ-CP, which amends Decree 39/2019/NĐ-CP of May 10, 2019, on the organization and operation of the country’s Small and Medium-Sized Enterprise Development Fund (SME Fund). The aim of the new decree is to generate broader economic benefits under the SME Fund.
Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/vietnam-loan-market?popup=report-enquiry
According to the report, the impact of the Loan has been identified as high in the Northern Vietnam region. Some of how this impact has been felt include:
Northern Vietnam held a dominant share of the market in 2024 due to the presence of many government offices, corporate headquarters, and industrial clusters in the northern provinces. Also, secured loans, particularly mortgages and business credit, have a strong adoption rate in high-income households and well-developed banking infrastructure. Therefore, sustainable economic development and an increase in real estate investments provide the territory with steady demand for financing options. Moreover, companies that enter this province get profit from a developed customer base and opportunities in housing and SME finance. On May 22, 2025, Vietnamese financial services firm F88, headquartered in Hanoi, secured a USD 30 million loan from London-based investment platform Lendable, DealStreetAsia has learned. This is reportedly the largest single financing deal Lendable has extended to a Vietnamese company to date.
Market Size, Trends, & Forecast by Revenue | 2025−2033.
Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities
Market Segmentation – A detailed analysis By Loan Type, By Provider Type, By Interest Rate Structure, By End-User, By Tenure Period, By Region
Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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