Author: Vikas Kumar
14 January 2023
The global nutraceutical packaging market is likely to showcase a growth of around 5% during the forecast period. Focus on ease of use and new delivery formats, higher requirements for quality control and clinical data, strong demand for weight loss products and functional beverages, growing middle class investing in health, and growing pouches and rigid plastic bottles with cartons, are some of the factors that are driving the market for nutraceutical packaging.
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The COVID-19 pandemic has increased the importance of health. As a result, consumers are taking necessary actions to improve their lifestyles. Improving immunity is one of the key areas where a majority of the population is focusing on. This has created a surge in demand for nutraceutical products. Nutraceutical manufacturers grabbed this matchless opportunity positively, resulting in the increasing production of nutraceuticals in large volumes. This in turn, changed the dynamics of nutraceutical packaging. Besides this, the growing baby-boomer and millennial population and their focus on healthy lifestyles are fueling the market of nutraceutical products, thereby increasing the demand for packaging material.
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Based on product type, the market is categorized into dietary supplements, functional foods, and functional beverages. Among these, dietary supplements uphold a strong position in the market. Improving awareness among consumers regarding the benefits of living a healthy lifestyle and products which help in driving a healthy lifestyle is increasing the consumption of dietary supplements.
Based on product form, the market is categorized into capsules, tablets, powder/premix, soft gels, and liquids. During the forecast period, the market for liquids is likely to showcase robust growth. Growing demand for easy-to-consume products and changing lifestyles resulting in demand for pre-prepared meals are some of the factors propelling the launch of liquid-based products. This in turn increases the demand for liquid packaging.
For a better understanding of the market adoption of nutraceutical packaging, the market is analyzed based on its worldwide presence in the countries such as North America (the United States, Canada, Rest of North America), Europe (Germany, the United Kingdom, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), and Rest of World. The Asia-Pacific accounted for a significant share of the market and is expected to retain its position over the forecast period. The large and growing middle class with disposable income to spend on filling nutritional gaps is one of the key factors driving the market for nutraceutical products, eventually fueling demand for nutraceutical packaging.
Global Nutraceutical Packaging Market Segmentation
Market Insight, by Packaging Type
• Bottles & Jars
• Bags & Pouches• Blisters & Strips• Sachets• Others
Market Insight, by Packaging Material
• Glass
• Plastic• Metal• Paper and Cardboard
Market Insight, by Product Type
• Dietary Supplements
• Functional Foods• Functional Beverages
Market Insight, by Product Form
• Capsules
• Tablets• Powder/Premix• Soft Gels• Liquids
Market Insight, by Region
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