Automotive Seats Market: Current Analysis and Forecast (2021-2027)


Emphasis on Material Type (Synthetic Leather, Genuine Leather, Fabric and Other Material); Technology (Standard Seats, Powered Seats, Ventilated Seats and Other Seats); Vehicle Type (Passenger Vehicle and Commercial Vehicle); Seat Type (Bucket Seat and Bench Seat); Region and Country

Detailed Analysis of COVID-19 Impact on the Automotive Seats Market







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Report Description
Table of content
Research Methodology

Report Description

Automotive Seats Market
Automotive Seats Market


Global Automotive Seats is anticipated to display a CAGR of around ~4% over the forecast period (2021-2027). The automotive seat is an important component of a vehicle since it gives comfort to the driver. Furthermore, because of their capacity to integrate numerous interior sections and different types of fabric materials, these seats provide a car with a stylish appearance. Furthermore, automobile seats are one of the most important components in vehicles because they are meant to support the thighs, buttocks, lower and upper back, and head. They’re commonly built of steel, aluminum, or a combination of the two. Rising sales of passenger, electric, and commercial cars around the world are one of the primary drivers boosting the automotive seat market share. Furthermore, factors such as an increase in passenger vehicle sales due to middle-class families’ improved lifestyles combined with an increase in disposable money, as well as a surge in demand for feature-enabled advanced seats, all contribute to the automotive seat market’s growth. The high cost of modular and sophisticated seats compared to regular seats may be a stumbling block for the automobile seat market’s expansion. However, in the projected future, the rising use of lightweight materials to reduce the weight of car seats is offering new opportunities in the market.

Insights Presented in the Report

“Amongst Material Type, Synthetic Leather segment dominated the market in 2020”

Based on material type, the market is segmented into Synthetic Leather, Genuine Leather, Fabric, and Other Material. The Synthetic Leather segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR XX% during the forecasted period. Synthetic leather is accounting for the largest market share of the growing trend of the population going vegan. Also, synthetic leather cost much cheaper than leather along with it also provides the benefits of waterproof and easy cleaning


“Amongst technology, Powered Seats segment dominated the market in 2020.”

Based on technology, the market is segmented into Standard Seats, Powered Seats, Ventilated Seats, and Other Seats. The powered Seats segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR XX% during the forecasted period. The rising adoption of powered seats in mid-segment cars & SUVs is boosting the growth of powered seats. Also, the added benefits such as one don’t have to apply any force or load to adjust the seats in electronically adjustable seats, which is a boon, especially for grannies and grandpas also boost the demand of the segment as it enhances the customer’s experience

“Amongst Vehicle Type, Passenger segment dominated the market in 2020.”

Based on vehicle type, the market is segmented into Passenger Cars and Commercial Vehicles. The Passenger Cars segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR XX% during the forecasted period. The passenger car sector is dominating the market share due to increased demand for automobiles such as mid-range sedans, sedans, and luxury sedans. Also, the rising production and sales of passenger cars are adding to the growth of the segment. The demand for passenger cars from developing countries such as India, China, etc. are the major contributors to this growth

“Amongst Seat Type, Bench Seat segment dominated the market in 2020.”

Based on seat type, the market is segmented into Bucket Seat and Bench Seat. The Bench Seat segment generated revenue of USD XX billion in 2020 and is expected to grow at a CAGR XX% during the forecasted period. When it comes to seating for two people, the bench seat has the biggest market share. As a result, it is chosen in various types of vehicles, including passenger automobiles and commercial vehicles, propelling the market’s growth over the forecast period. Bucket seats are commonly used in commercial and passenger cars as driver and co-driver seats. Bucket seats are also available in the back of some high-end automobiles. Due to its cost-effectiveness, the bench seat is the most prevalent style of seating in the back seats of passenger automobiles and commercial vehicles. Because of its low cost and durable design, the bench seat is predicted to have a considerable market share

“Asia Pacific represents as the largest market.”

Based on the estimation, during the projection period of 2021-2027, Asia-Pacific is expected to be the fastest-growing market during the forecast period. Asia-Pacific region led the market for automotive seats, with China predicted to have a substantial share of the market due to the presence of major automotive seating manufacturers in the region. The increased demand for affordable vehicles in Asian countries such as China, Japan, South Korea, and India can be related to shifts in consumer behavior caused by pandemics. China is expected to be the fastest-growing market for automotive seats in this region due to rising vehicle production and sales. The increasing demand for hybrid and electric vehicles in emerging nations like China, India, and Japan will further add to the growth of demand of the automotive seat market in the region. Some of the major players operating in the market includes Lear Corporation, Toyota Boshoku Corporation, Faurecia SE, Gentherm Incorporated, Adient plc, Magna International Inc, Aisin Seiki Co., Ltd, Tachi-S Co., Ltd, NHK Spring Co., Ltd. and TS Tech Co.,Ltd etc.


Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional & country-level analysis of the industry

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report
2.1.Research Process of the Automotive Seats Market
2.2.Research Methodology of the Automotive Seats Market
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the Automotive Seats Market Study




7.1.Synthetic Leather
7.2.Genuine Leather
7.4.Other Material
8.1.Standard Seats
8.2.Powered Seats
8.3.Ventilated Seats
8.4.Other Seats
9.1.Passenger Cars
9.2.Commercial Vehicles
10.1.Bucket Seat
10.2.Bench Seat
 11.1.1.United States
 11.1.3.Rest of North America
 11.2.3.United Kingdom
 11.2.5.Rest of Europe
 11.3.4.South Korea 
 11.3.5.Rest of Asia Pacific
12.1.Market Drivers
12.2.Market Challenges
12.3.Impact Analysis
16.1.Demand Side Analysis
16.2.Supply Side Analysis
 18.1.1.Company Shares, By Revenue
19.1.Lear Corporation
19.2.Toyota Boshoku Corporation
19.3.Faurecia SE
19.4.Gentherm Incorporated
19.5.Adient plc
19.6.Magna International Inc
19.7.Aisin Seiki Co., Ltd
19.8.Tachi-S Co., Ltd
19.9.NHK Spring Co., Ltd.
19.10.TS Tech Co.,Ltd

Research Methodology

One of the primary reasons driving the market is the increase in vehicle production and sales. Furthermore, the increased number of traffic accidents is fueling demand for innovative safety features such as twin airbags and seatbelt pretensioners to protect passengers from injuries in the case of a vehicle crash or a severe collision. Furthermore, governments in a number of countries are requiring the installation of baby car seats in order to prevent tragic accidents and ensure the protection of children in automobiles. This, combined with parents’ increasing concerns about their children’s safety, is helping to drive market expansion. Aside from that, the growing trend of driverless vehicles is prompting manufacturers to create intelligent seating systems with improved comfort and ergonomics, as well as lightweight and environmentally friendly materials. Moreover, numerous major players are implementing smart sensors, air moving devices, high-power-density heaters, and convective warmers into automobile seats, which is expected to give profitable chances to market players.

Seek More Details About Research Methodology

Over the years, a dramatic shift in preference for larger cars has nearly doubled the share of SUVs. According to the International Energy Agency, the number of SUVs on the road worldwide climbed by more than 35 million in 2021. SUVs account for over half of all automobiles sold in the United States and one-third of all cars sold in Europe. India’s SUV sales are now lower than those in Western countries. OEMs, on the other hand, are releasing compact SUVs in the mid-price category, which are enticing to purchasers. As a result, the Indian market is gravitating toward tiny SUVs, which are less expensive than full-size SUVs. SUVs come with a number of seating options. Full-size SUVs, for example, typically include bucket seats in the first and second rows and a 60/40 split-bench/bucket in the third row. The front row seats in compact SUVs are bucket seats, and the second-row seats are either bench or bucket seats (may or may not be split). In terms of technology, full-size SUV seats can be motorized, heated, and vented, and leather seats are also an option. As the demand for SUVs grows around the world, so does the desire for motorized and ventilated/heated seats.

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

The detailed secondary study was conducted to obtain the historical market size of the Automotive Seats through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Automotive Seats, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report are material type, technology, vehicle type, seat type. Further regional & country-level analyses were conducted to evaluate the overall adoption of the Automotive Seats in the global context.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size. Further, we conducted factor analysis using dependent and independent variables such as growing government incentives and demand for eco-friendly transportation etc. Historical trends and their year-on-year impact on the market size and share were analyzed. Demand and the supply-side scenario were also thoroughly studied.


Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the market, and market shares of the segments and company. All the required percentage split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the bottom-up approach were applied to arrive at the market forecast to 2027 for different segments and subsegments across the major regions globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of Automotive Seats across the major markets
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Automotive Seats in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major countries. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Automotive Seats Market
Automotive Seats Market


Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the Automotive Seats. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of elevation system, type, product type, structure, and region.

The main objective of the Automotive Seats Study

The current & future market trends of the Automotive Seats were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a regional & country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the Automotive Seats in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include sub-system and vehicle type
  • Defined analysis of the regulatory framework for the Global Automotive Seats industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the Automotive Seats for the major regions & countries
  • Major regions studied in the report include North America (US, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific), and Rest of World
  • Company profiles of the Automotive Seats players and the growth strategies adopted by them to sustain in the fast-growing market

Deep dive regional & country-level analysis of the industry