Baby Pacifier Market: Current Analysis and Forecast (2021-2027)


Emphasis on Type (Single-piece baby pacifier and Multiple-piece baby pacifiers), Size (Small, Medium, and Large), Distribution Channel (Offline Stores and Online Stores), and Region and Country







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Report Description
Table of content
Research Methodology

Report Description

Baby Pacifier Market 2
Baby Pacifier Market 2

Global baby pacifier market expected to witness more than USD 500 Mn market size by 2027 with a CAGR of around 6.5% during the forecast period (2021-2027).  Baby pacifiers, also known as dummies, teethers and soothers, are rubber or plastic objects that are used to comfort and entertain babies and stop them from crying. They are made of soft, natural, and flexible materials like rubber, latex, and silicone. However, silicone pacifiers are considered more durable than the ones made of latex. They are used as an effective means to calm babies during the first few months after birth when they are fussy, colic, or have a habit of suckling.

Moreover, pacifier helps in relieving stress in infants and adjust to new situations coupled with preventing the risk of infant death syndrome (IDS). Hence, market demand for baby pacifiers is expected to grow in the forecasted period as well.

The factors that are positively influencing its market demand of baby pacifier are rise in disposable income of parent coupled with rapid urbanization and increase in demand for different kind of baby accessories such as toys, feeding accessories, wipes, diapers including baby pacifiers. Some determinants like increasing awareness about pacifiers in emerging nations & utilization of technology in pacifiers will provide new growth avenues for the market.

Baby Pacifier Type, 2020

Baby Pacifier Market 3
Baby Pacifier Market 3

Koninklijke Philips N.V., Newell Brands, Inc., Baby Shusher, LLC, Doddle & Co. LLC, MAM Babyartikel GmbH, The Natural Baby Company, Natursutten ApS, The White Company (Bectin Corporation), Trebco Specialty Products, Inc. (WubbaNub), Mayborn Group Limited are some of the key players operating in the market. Several M&As along with partnerships has been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst type, single-piece baby pacifier segment holds the major share”

Based on type, the baby pacifier market is segmented into single-piece baby pacifier and multiple-piece baby pacifiers. The single-piece baby pacifier segment catered significant demand in baby pacifier market. Single-piece baby pacifiers are made from a single molded piece of plastic, silicone, or latex and its design minimizes the risk of choking, since the pacifier can’t easily come apart.

“Amongst size, small segment holds the major share”

Based on size, the baby pacifier market is segmented into small, medium, and large. The small segment holds the considerable market share. As baby pacifiers are mandatorily used for infant aged 6 months and younger as their baby care product.

“Amongst distribution channel, offline store segment holds the major share”

Based on distribution channel, the baby pacifier market is classified into offline store and online store. The offline segment caters extensive share in the baby pacifier market. Offline stores facilitate variety of options in baby care products promoting both branded and private-labelled segments. Moreover, these kind of store initiates several key promotional and marketing events such as customer loyalty programs, discounts, seasonal offers, and others. 

“Asia Pacific represents one of the extensive market shares of global baby pacifier Market”

For a better understanding of the market dynamics of the global Baby pacifier market, a detailed analysis was conducted for different regions including Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific holds the extensive market share owing to the increase in number of infants population coupled with rise in rate of disposable income of concerned parents and rapid increase in urbanization.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

Global baby pacifier market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report


2.1.Research Process of the Baby Pacifier Market
2.2.Research Methodology of the Baby Pacifier Market
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the Baby Pacifier Market Study










7.1.Single-piece Baby Pacifier
7.2.Multiple-piece Baby Pacifier




9.1.Online Store
9.2.Offline Store


10.1.North America Baby Pacifier Market 
 10.1.1.United States
 10.1.3.Rest of North America
10.2.Europe Baby Pacifier Market 
 10.2.5.United Kingdom
 10.2.6.Rest of Europe
10.3.Asia Pacific Baby Pacifier Market
 10.3.5.Rest of Asia Pacific
10.4.Rest of the World Baby Pacifier Market


11.1.Market Drivers
11.2.Market Challenges
11.3.Impact Analysis








15.1.Demand Side Analysis
15.2.Supply Side Analysis
 15.2.1.Top Product Launches
 15.2.2.Top Business Partnerships
 15.2.3.Top Business Expansions, Investments and Divestitures
 15.2.4.Top Merger and Acquisitions




17.1.Competitive Landscape
 17.1.1.Company Shares, By Revenue


18.1.Koninklijke Philips N.V.
18.2.Newell Brands, Inc.
18.3.Baby Shusher, LLC
18.4.Doddle & Co. LLC
18.5.MAM Babyartikel GmbH
18.6.The Natural Baby Company
18.7.Natursutten ApS
18.8.The White Company (Bectin Corporation)
18.9.Trebco Specialty Products, Inc. (WubbaNub)
18.10.Mayborn Group Limited




Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global baby pacifier market were the three major steps undertaken to create and analyze the adoption of baby pacifier in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global baby pacifier market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of baby pacifier market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the baby pacifier market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as type, size, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of baby pacifier market. Further, we conducted factor analysis using dependent and independent variables such as growing infant population in developing nations. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the baby pacifier market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global baby pacifier market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of baby pacifier market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global baby pacifier market in terms of category offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Baby Pacifier Market 1
Baby Pacifier Market 1

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global baby pacifier market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type of baby pacifier, size, and distribution channel in the global baby pacifier market.

The main objective of the Global Baby pacifier Market Study

The current & future market trends of global baby pacifier market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of baby pacifier market in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of type, size, and distribution channel.
  • Define and analysis of the regulatory framework for the baby pacifier market industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the baby pacifier market for the major region.
  • Major regions studied in the report include Asia Pacific, Europe, North America, and Rest of the world.
  • Company profiles of the baby pacifier market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry