Comic Book Market: Current Analysis and Forecast (2024-2032)

Report Description

Comic Book Market Size & Forecast

The Comic Book Market was valued at approximately ~USD 12.5 billion in 2023 and is expected to grow at a strong CAGR of around 5.1% during the forecast period (2024-2032) owing to the increasing diversity and inclusivity in storytelling globally.

Comic Book Market Analysis

Comic books are an active segment of the entertainment industry and are presented in both paper and electronic versions. It covers every type of comic, from superheroes to manga and graphic novels and some independent ones, and is read by the global public. This industry gets a boost from superheroes on the big and small screen, since related properties’ source material gains exposure. Online databases have opened greater availability, while such changes as manga and webcomics have evidenced new audience reception patterns. In conclusion, the target audience of comic books continues to be vibrant as it evolve and expands per the changes in culture and technology.

In April 2024, “Baahubali” star Rana Daggubati‘s Spirit Media has teamed with Tinkle Comics to launch a graphic novel featuring Indian superhero Minnal Murali at the Mumbai Comic-Con.

In August 2023, the Ministry of Education and UNESCO launched an innovative comic book aimed at enhancing the health and well-being of school-going children across the nation. The comic book, titled “Let’s Move Forward” was officially released by Shri. Dharmendra Pradhan, Hon’ble Minister of Education, and Minister of Skill Development and Entrepreneurship, in a special ceremony held at Kaushal Bhawan in New Delhi.

Comic Book Market Trends

This section discusses the key market trends that are influencing the various segments of the comic book market, as identified by our team of research experts.

The Digital Comic Segment Transforming Industry

Digital comics have brought significant changes to the comic segment by providing more convenient solutions to readers as they can access them easily. With services like ComiXology, Webtoons, or Tapas, the horizon has also shifted because more people around the globe get instant access to various titles. This segment is fueled by the rising usage of mobile devices, the subscription business model, and the fact that now independent authors can produce and sell material that is targeted at niche audiences. The digital space also enables creativity and uniqueness of telling the stories and interactive tools, coupled with attracting new readers, and thus contributes to the demographic growth for the comic books market.

North America is expected to grow at a significant rate in the forecast period.

The North American comic book market has been on the rise in recent years due to the increase in populism, plethora of media franchises and adaptation, optimization of digital outlets, and the interest of other ethnic groups. This growth has been characterized by all-time high sales, a continuously expanding independent and creator-owned market, and diversification within narratives. Larger companies such as Marvel and DC have remained prominent which has had a lasting impact on the industry while other companies, independent and digital comics have also found a large audience showing the growth and popularity that is still intensifying in the modern world.

In May 2024, U.S.-based Marvel announced the new X-Men comic series ‘Dazzler’ and ‘Storm’ in the market.

According to WordsRated, over 94 million copies of comic books and graphic novels were sold in 2021 in the United States.

Comic Book Industry Overview

The comic book market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are MARVEL; Dark Horse Comics LLC; Image Comics, Inc.; DC Entertainment; Archie Comic Publications, Inc.; IDW Publishing; Rebellion; DMG Entertainment Inc.; SHOGAKUKAN ASIA PTE. LTD.; HAKUSENSHA.

Comic Book Market News

In February 2024, Actor-producer Anshuman Jha’s 2023 release Lakadbaggha, was announced to be released as a comic book series on the film. Jha, who played the masked vigilante in the film, is excited about the Animal Lover Vigilante comic book called Lakadbaggha (The Hyena).

In November 2023, Meta partnered with Ethnikids, to launch #EbaSafeOnline, a youth and safety comic book, designed to help young people stay safe online. The comic book offers a glimpse into the exciting journey of a group of South African teens as they navigate the intricacies that come with using social media. Through these real-life scenarios, we want to equip teens, as well as their parents with the knowledge and skills they need when engaging on Meta platforms.

Comic Book Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global comic book market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

Frequently Asked Questions (FAQ)

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team

Research Methodology

Research Methodology for the Comic Book Market Analysis (2024-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global comic book market were the three major steps undertaken to create and analyze the adoption of comic books in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global comic book market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the comic book market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the comic book market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as product type, genre, end-user, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the comic book market. Further, we conducted factor analysis using dependent and independent variables such as product type, genre, end-user, and regions of the comic book market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the comic book market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global comic book market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the comic book market across the major markets domestically.
• All percentage shares, splits, and breakdowns of market segments and sub-segments.
• Key players in the global comic book market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were conso0lidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global comic book market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the product type, genre, end-user, and regions in the global comic book market.

The main objective of the Global Comic Book Market Study

The current & future market trends of the global comic book market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the comic book market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the product type, genre, end-user, and regions.
• Define and analysis of the regulatory framework for the comic book
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the comic book market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the comic book market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry.

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team