Europe Smart Homes Technology Market: Current Analysis and Forecast (2019-2025)

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Emphasis on Application (Safety and Security, Smart Appliances, Heating Ventilating, Air Conditioning (HVAC), Home Entertainment, Smart Lighting Systems, Smart Energy Management), Technology (Wireless and Wired Smart Home Technology), End-Users (Residential and Commercials End-Users)

Published:

Aug-2019

Pages:

207

Table:

68

Figure:

175

Report ID:

UMAI19186

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Report Description
Table of content
Research Methodology

Report Description

Europe Smart Home Market stood at US$ 9,674.1 million in 2018 and is expected to grow at a CAGR of 27.1% during the forecasted period 2019-2025. The smart home industry in Europe despite being at niche level portrays as the second prominent region in smart home landscape. The smart home industry in the region has witnessed its wide adoption in the past few years, especially in countries such as Germany, UK, the Netherlands, and France. Rapid digitization, high penetration of smartphones, growing need for energy consumption & emission, and rising concern for security & safety constitute as some of the major parameters catalysing the growth of European smart home market. Moreover, swelling aging population has also created ample room for smart revolution in the healthcare sector thereby driving the Europe smart home market. However, the absence of education and knowledge among the consumers about smart devices, consumer’s concern regarding data security, complex installation paired with the high price of smart home appliances are some of the factors which are acting as some of the complex challenges that are hampering the growth of the smart home sector in Europe.

In spite of such challenges, the potential growth for telecom operators, insurance providers and the surge in ageing population at considerable rate are anticipated to attract global players to invest and come up with technologically advanced home appliances products in the respective regions. Increasing investments and development of European companies along with presence of local players such as Hive, Tado, and Netatmo offering smart home products, well suited as per consumer specifications, are further anticipated to propel the market. Undoubtedly, launch of Amazon Echo and Google Home has sparked a wave of adoption of smart devices in Europe as well. New technologies such as voice control and Artificial intelligence not only purpose to offer more convenience to its end users but have resulted in rising consumer awareness to some extent

Penetration rate of HVAC is estimated to occupy a prominent share of 23.8% in the overall market.”

Europe smart home industry can be segmented across different areas of application which encompasses safety and security, lighting, HVAC, entertainment, smart appliances, and energy management among others. With the change in consumer preferences and promotional marketing of lighting and HVAC appliances, these application areas are likely to be among the top trend during the forecast period.

Europe Smart Home Market Size, by Product 2018-2025 (US$ Mn)

“Wireless technology is expected to grow at a higher CAGR during the analyzed period.”

Based on technologies, the market is segmented into wired and wireless segments. The wireless technology dominates the market and is expected to maintain its dominance by 2025. However, wireless technology is expected to grow at a higher CAGR during the analyzed period. The respective segment is classified into Wi-Fi, Bluetooth, ZigBee, and Z-wave technologies wherein the Wi-Fi smart home technology market was accounted at US$ 5,006.7 million in 2018

“Amongst the end-users, the residential segment holds the major share in the Europe smart home market”

Moreover, the market is further bifurcated into the various end-users, wherein the residential segment holds the prime share in the European smart home market. With the rapid advancement in technologies, changing lifestyles, and rising disposable income of the consumers, mid-range apartments/houses are likely to rule the smart home market by 2025 followed by luxury villas and apartments. The mid-range apartments/houses segment of the residential smart home market generated a revenue of US$ 2,790.2 million in 2018. In addition, among commercial end-users segment, hospitals conquered the market by occupying the lead share in the market, hotels would display maximum CAGR growth of XX% over the forecasted period in the respective market

“Germany dominates the European Smart Home Market, accounting for 20.8% share”

For a deep-dive analysis of the industry, the study is conducted across five regions, including Germany, UK, Netherland, France, Norway, Switzerland, Denmark and rest of Europe. Germany plays chief role in the technological market which was valued at US$ 2,015.3 million in and is estimated to register reasonable compounded growth of 24.1% over the analyzed period. However, Switzerland is expected to witness the highest growth during the analyzed period.

Competitive Landscape-Top 20 Market Players

Some of the major players analyzed during the study include, Haier Electronics, ABB Limited, Acuity Brands, Inc., AMX, LLC, ASSA ABLOY, Cisco Systems, Inc., Control4 Corporation, Crestron Electronics Inc., Deutsche Telekom AG, Emerson Electric Co., General Electric Company, Samsung Electronics Ltd, Honeywell International Inc., IBM Corporation, LG Electronics Inc., Monitronics International Inc., Schneider Electric S.E., Siemens AG, United Technologies Corporation, and Vivint Inc. These companies can pool in investment from their other business to the smart home market and come up with innovative products pertaining to the increasing demand for smart home appliances.

Reasons to buy:

  • The smart home market study presents the current market size, trend, forecast until 2025. The analysis presented in the report is a combination of deep-dive secondary research and input from Key Opinion Leader of the industry
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in-depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends and opportunities prevailing in the industry.
  • Examination of industry attractiveness with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments and sub-segments
  • The report presents a deep dive regional level analysis of the industry

Customization Options:

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The Europe Smart Home Market can be customized to the regional/country level or any other market segment.

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 1.1Market Definition
  1.2Objective of the Study
  1.3Limitation
  1.4Stakeholders
  1.5Currency used in the Report
  1.6Scope of the Europe Smart Home Technology Market Study
 2.1Research Methodology for Europe Smart Home Technology Market Study
   2.1.1Main objective of the Europe Smart Home Technology Market Study
  3.1General Overview
   3.1.1European Union Energy efficiency targets for 2020 and 2030
   3.1.2Policies adopted to improve energy efficiency, among European Union
   3.1.3Energy efficiency progress update for European Union
   3.1.4Future impact of energy efficiency program in the EU
  6.1Introduction
  6.2Market Dynamics
  6.3Market Drivers
   6.3.1Wave of Digitization at Accelerating Pace
   6.3.2Evolving Governmental Energy and Emission Policies
   6.3.3Growing Demand for Smart Home Energy Management System
   6.3.4Development of Smart Gas Metering Services
   6.3.5Development of Interconnectivity across Platforms and Devices
  6.4Market Restraints
   6.4.1Lack of Awareness among the Consumers & Infrastructural Concerns
   6.4.2Concerns Regarding Privacy and Hacking
   6.4.3Complex Installation and High Price of the Smart Home products
  6.5Opportunities
   6.5.1Scope for Insurance companies
   6.5.2Growth for Telecom Operators
   6.5.3Restoring Independence for Elders and Smart Health Solutions
  6.6Factor Analysis
   6.6.1Demand & Supply Side Analysis
   6.6.2Major Development & Investments in the Smart Home Market
   6.6.3Major development and new Start-ups
   6.6.4Top Investor in the Smart Home Market
   6.6.5Major Agreements and Contracts
 7.1General Overview
   7.1.1Safety and Security
   7.1.2Smart Appliances
   7.1.3Heating, Ventilating, Air Conditioning (HVAC)
   7.1.4Home Entertainment
   7.1.5Smart Lighting Systems
   7.1.6Smart Energy Management
 8.1General Introduction
  8.2Wireless Smart Technology
   8.2.1Wi- fi Technology
   8.2.2Bluetooth Technology
   8.2.3Zigbee Technology
   8.2.4Z- Wave Technology
   8.2.5Other Wireless Technology
  8.3Wired Smart Technology
   8.3.1Ethernet Technology
   8.3.2Power Line Communication
   8.3.3Fiber to Home Technology
   8.3.4Other Wired Technology
 9.1General Overview
  9.2Residential End Users
   9.2.1Luxury Homes
   9.2.2Mid-Range Apartments/Homes
   9.2.3Assisted Homes
   9.2.4Low Energy Homes
  9.3Commercial End Users
   9.3.1Smart Hotels
   9.3.2Smart Hospitals
   9.3.3Other Commercial Buildings
  10.1European Smart Home Market Insights
   10.1.1Europe Smart Home Market by Country
  10.2Germany Smart Home Market Insights
   10.2.1Germany Smart Home Market by Product
   10.2.2Germany Smart Home Market by Technology
   10.2.3Germany Smart Home Market by Wireless Technology
   10.2.4Germany Smart Home Market by Wired Technology
   10.2.5Germany Smart Home Market by End -Users
   10.2.6Germany Residential End-User Market by Type of Buildings
   10.2.7Germany Commercial End-User Market by Type of Buildings
  10.3The United Kingdom Smart Home Market Insights
   10.3.1UK Smart Home Market by Application
   10.3.2UK Smart Home Market by Technology
   10.3.3The UK Smart Home Market by Wireless Technology
   10.3.4UK Smart Home Market by Wired Technology
   10.3.5UK Smart Home Market by End -Users
   10.3.6UK Residential End-User Market by Type of Buildings
   10.3.7UK Commercial Smart Home Market by Type of Commercial Buildings
  10.4The Netherlands Smart Home Technology Market Insights
   10.4.1Netherlands Smart Home Market by Product
   10.4.2Netherlands Smart Home Market by Technology
   10.4.3Netherlands Smart Home Market by Wireless Technology
   10.4.4Netherlands Smart Home Market by Wired Technology
   10.4.5Netherlands Smart Home Market by End -Users
   10.4.6Netherlands Commercial End-User Market by Type of Buildings
   10.4.7Netherlands Commercial End-User Market by Type of Buildings
  10.5France Smart Home Technology Market Insights
   10.5.1France Smart Home Market by Product
   10.5.2France Smart Home Market by Technology
   10.5.3France Smart Home Market by Wireless Technology
   10.5.4France Smart Home Market by Wired Technology
   10.5.5France Smart Home Market by End -Users
   10.5.6France Residential End-User Market by Type of Buildings
   10.5.7France Commercial End-User Market by Type of Buildings
  10.6Norway Smart Home Market Insights
   10.6.1Norway Smart Home Market by Product
   10.6.2Norway Smart Home Market by Technology
   10.6.3Norway Smart Home Market by Wireless Technology
   10.6.4Norway Smart Home Market by Wired Technology
   10.6.5Norway Smart Home Market by End -Users
   10.6.6Norway Commercial End-User Market by Type of Buildings
   10.6.7Norway Commercial End-User Market by Type of Buildings
  10.7Switzerland Smart Home Market Insights
   10.7.1Switzerland Smart Home Market by Product
   10.7.2Switzerland Smart Home Market by Technology
   10.7.3Switzerland Smart Home Market by Wireless Technology
   10.7.4Switzerland Smart Home Market by Wired Technology
   10.7.5Switzerland Smart Home Market by End -Users
   10.7.6Switzerland Commercial End-User Market by Type of Buildings
   10.7.7Switzerland Commercial End-User Market by Type of Buildings
  10.8Denmark Smart Home Market Insights
   10.8.1Denmark Smart Home Market by Product
   10.8.2Denmark Smart Home Market, by Technology
   10.8.3Denmark Smart Home Market by Wireless Technology
   10.8.4Denmark Smart Home Market by Wired Technology
   10.8.5Denmark Smart Home Market by End -Users
   10.8.6Denmark Commercial End-User Market by Type of Buildings
   10.8.7Denmark Commercial End-User Market by Type of Buildings
  10.9Rest of Europe Smart Home Technology Market Insights
   10.9.1Rest of Europe Smart Home Market by Product
   10.9.2Rest of Europe Smart Home Market by Technology
   10.9.3Rest of Europe Smart Home Market by Wireless Technology
   10.9.4Rest of Europe Smart Home Market by Wired Technology
   10.9.5Rest of Europe Smart Home Market by End -Users
   10.9.6Rest of Europe Commercial End-User Market by Type of Buildings
   10.9.7Rest of Europe Commercial End-User Market by Type of Buildings
11.1Porter’s Five forces analysis
   11.1.1Bargaining Power of Suppliers
   11.1.2Bargaining Power of Buyers
   11.1.3Threat of New Entrants
   11.1.4Threat of Substitutes
   11.1.5Intensity of Rivalry
  11.2Global Smart Home Market Share Analysis, 2018
  11.2.111.2.1Smart Safety & Security Market Share by Company, 2018
  11.2.211.2.2Smart Home Entertainment Appliances Market Share by Company, 2018
  11.2.311.2.3Lighting & Control System Market Share by Company, 2018
  11.2.411.2.4Smart Thermostats & Home Appliances Market Share by Company, 2018
 12.1ABB Limited
   12.1.1Key Facts
   12.1.2Business Description
   12.1.3Key Product/Services Offerings
   12.1.4Growth Strategy
   12.1.5SWOT Analysis
   12.1.6Key Financials
    12.1.6.1Revenue Split
   12.1.7Recent Developments
    12.1.7.1Product Launch
    12.1.7.2Partnership
    12.1.7.3Business expansion and Investment
  12.2ASSA ABLOY
   12.2.1Key Facts
   12.2.2Business Description
   12.2.3Key Product/Services Offerings
   12.2.4Growth Strategy
   12.2.5SWOT Analysis
   12.2.6Key Financials
    12.2.6.1Revenue Split
   12.2.7Recent Developments
    12.2.7.1Mergers and Acquisitions
  12.3Cisco Systems, Inc.
   12.3.1Key Facts
   12.3.2Business Description
   12.3.3Key Product/Services Offerings
   12.3.4Growth Strategy
   12.3.5SWOT Analysis
   12.3.6Key Financials
    12.3.6.1Revenue Split
   12.3.7Recent Developments
    12.3.7.1Product Lunches
    12.3.7.2Partnerships
    12.3.7.3Business Expansion and Investment
    12.3.7.4Mergers and Acquisition
  12.4Deutsche Telekom AG
   12.4.1Key Facts
   12.4.2Business Description
   12.4.3Key Product/Services Offerings
   12.4.4Growth Strategy
   12.4.5SWOT Analysis
   12.4.6Key Financials
    12.4.6.1Revenue Split
   12.4.7Recent Developments
    12.4.7.1Product Launch
    12.4.7.2Partnership
    12.4.7.3Business Expansion and Investment
  12.5Emerson Electric Co.
   12.5.1Key Facts
   12.5.2Business Description
   12.5.3Key Product/Services Offerings
   12.5.4Growth Strategy
   12.5.5SWOT Analysis
   12.5.6Key Financials
    12.5.6.1Revenue Split
   12.5.7Recent Developments
    12.5.7.1Partnerships
    12.5.7.2Business Expansion and Investment
    12.5.7.3Merger and Acquisition
  12.6General Electric Company
   12.6.1Key Facts
   12.6.2Business Description
   12.6.3Key Product/Services Offerings
   12.6.4Growth Strategy
   12.6.5SWOT Analysis
   12.6.6Key Financials
    12.6.6.1Revenue Split
   12.6.7Recent Developments
    12.6.7.1Product Launch
  12.7Honeywell International Inc.
   12.7.1Key Facts
   12.7.2Business Description
   12.7.3Key Product/Services Offerings
   12.7.4Growth Strategy
   12.7.5SWOT Analysis
   12.7.6Key Financials
    12.7.6.1Revenue Split
   12.7.7Recent Developments
    12.7.7.1Product Launch
    12.7.7.2Partnership
    12.7.7.3Business Expansion and Investment
  12.8IBM Corporation
   12.8.1Key Facts
   12.8.2Business Description
   12.8.3Key Product/Services Offerings
   12.8.4Growth Strategy
   12.8.5SWOT Analysis
   12.8.6Key Financials
    12.8.6.1Revenue Split
   12.8.7Recent Developments
    12.8.7.1Product Launch
    12.8.7.2Partnership
    12.8.7.3Business Expansion and Investment
  12.9Schneider Electric S.E.
   12.9.1Key Facts
   12.9.2Business Description
   12.9.3Key Product/Services Offerings
   12.9.4Growth Strategy
   12.9.5SWOT Analysis
   12.9.6Key Financials
    12.9.6.1Revenue Split
   12.9.7Recent Developments
    12.9.7.1Product Launches
    12.9.7.2Partnerships
    12.9.7.3Business Expansion and Investments
  12.1Siemens AG
   12.10.1Key Facts
   12.10.2Business Description
   12.10.3Key Product/Services Offerings
   12.10.4Growth Strategy
   12.10.5SWOT Analysis
   12.10.6Key Financials
   12.10.6.1Revenue Split
   12.10.7Recent Developments
    12.10.7.1Product Launches
    12.10.7.2Partnerships
    12.10.7.3Business Development and Investment
  12.1United Technologies Corporation
   12.11.1Key Facts
   12.11.2Business Description
   12.11.3Key Product/Services Offerings
   12.11.4Growth Strategy
   12.11.5SWOT Analysis
   12.11.6Key Financials
    12.11.6.1Revenue Split
   12.11.7Recent Developments
    12.11.7.1Partnerships
    12.11.7.2Business Expansion and Investment
    12.11.7.3Merger and Acquisition

Research Methodology

Analysing historical market, estimation of the current market and forecasting the future market for Europe smart home technology were the three major steps to create and analyse the overall adoption rate of smart home technology in the region. Exhaustive secondary research was done to collect the historical market of the technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the smart home technology in the region. After all the assumption, market sizing and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of smart home technology market at regional or country level scale. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the technology. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Europe Smart home technology market through company internal sources such as annual report & financial statements of top players, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications. For economic data collection, sources such as World Bank, IMF, Trading Economics, Trade Map, and UN Comtrade among others were used.

Step 2: Market Segmentation:

After obtaining historical market size of the overall Europe smart home market, detailed secondary analysis was done to gather historical market insights and share for different segments & sub-segments for the regional smart home technology. Major segments included in the report are technology, application, and end-users. Further analysis was also done for sub-segments of the major segments of regional smart home technology.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, a detailed factor analysis was conducted to estimate the current market size of the smart home technology in Europe. Factor analysis was conducted using dependent and independent variables such as purchasing power, awareness rate, smartphone penetration, consumer behavior while purchasing smart devices, and satisfaction level of customers etc. Historical trends of the smart home technology and their year-on-year impact on the market size and share in the recent past of different European countries such as Germany, United Kingdom, France, Netherlands, Norway, Switzerland, Denmark and Rest of Europe was analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in major applications and markets, market shares of these players of Europe region. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market dynamics such as drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2025 for different segment and sub-segments in different country. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value and rate of adoption of smart home devices
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in major applications and markets as well as market share of each players. Also, the growth strategies adopted by these players to compete in the ever-growing Europe smart home technology market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head etc.) in Europe countries. Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Europe

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the smart home technology market in Europe. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of safety & security, smart appliances, consumer appliances, lighting control systems, HVAC, home entertainment & energy management, wireless & wired technology and residential & commercial end-users

Main objective of the Europe Smart Home Technology Market Study

The current & future market trends of the Europe smart home technology are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of Europe smart home technology in terms of value
  • Analyse the current and forecast market size of different segments and sub-segments of smart home technology. Segments  in the study include application, technology and end-users
  • Define and describe the technologies and protocols used in smart homes technology
  • Anticipate potential risk associated with the technology.
  • Customer and competitor analysis, etc.
  • Define and analysis of the government regulations for smart home technology in different countries
  • Analyse the current and forecast market size of smart home technology, in terms of value for countries including Germany, United Kingdom, France, Netherlands, Norway, Switzerland, Denmark and Rest of Europe region
  • Define and analyse the competitive landscape of the Europe smart home technology and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region