Middle East Media and Entertainment Market: Current Analysis and Forecast (2022-2028)
$3999 – $6999
Emphasis on Product Type (Movies, Music & Videos); and Region/Country
The Media and Entertainment market is expected to register a CAGR of approx. 7.5% over the period of 2022-2028. The Middle East media and entertainment industry is undergoing significant transformation. Cultural shifts among the region’s young people have spawned considerable traction, and untapped demand for local Arabic content will spur regional media to grow considerably. Also, the increased adoption of mobile technology has created significant opportunities across media platforms. Moreover, evolutions in paid and digital media have created new rationales for investments. These changes provide regional media players with a chance to reset their business models and explore investments in high-quality local content and offer global players, in particular, a reason to re-evaluate their presence in the region. The usage of social media has also been growing across Saudi Arabia, a trend of interest to agencies, brands, and media companies alike for advertisements. According to GSMA, the region has around 44% mobile social media penetration, which is double compared to 5 years ago.
Tourism is a major economic pillar in most of the MENA countries as destinations in the region share vast cultural, natural, heritage, and religious tourism assets. A rise in the number of international tourists in the middle east region is leading to the growing demand in the media and entertainment market. For instance, in 2018, destinations in the MENA region welcomed around 87 million international tourist arrivals (overnight visitors) accounting for nearly 6% of the world’s total arrival. Furthermore, the government in UAE has set a vision to make the region a tourism hub. In 2019, the U.A.E. was the leading country in terms of the number of tourists arriving. The region had witnessed 21.55 million tourists. Also, Saudi Arabia welcomed 20.29 million international tourists.
MBC Group, Orbit Showtime Network, Arab Media Group, Abu Dhabi Media, beIN Media Group, Zawya Ltd (Refinitiv), Intigral Inc., Eye Media LLC, Qudurat Media, CMT Technologies., are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst product type, the music & videos segment category accounted for the significant share in the market in 2020”
Based on the product type, the market is segmented into movies, music & videos. The music & videos segment grabbed the major market share and dominated the market in 2020. This high share is attributed to the fact that television has been a strong, growing, and increasingly dynamic industry in the Middle East with a surge in the total number of channels. Though Pay TV and other on-demand services constitute a small portion of the industry, as compared to other countries across the globe, these are expanding at a notable rate. IPTV digital services provided by telecommunication companies are also becoming popular in the region.
“Middle East to witness significant growth during the forecast period”
For a better understanding of the market dynamics of the Media and Entertainment market, a detailed analysis was conducted for different countries across the regions Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Oman, Rest of the Middle East has been conducted. Saudi Arabia constitutes a major market for the Media and Entertainment industry owing to rising Internet penetration and the emerging number of smartphone users in the countries such as the UAE, Saudi Arabia, etc.,
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
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|1.1. Market Definitions|
|1.2. Main Objective|
|2.1. Research Process of the Middle East Media and Entertainment Market|
|2.2. Research Methodology of the Middle East Media and Entertainment Market|
|2.3. Respondent Profile|
|3. MARKET SYNOPSIS|
|4. EXECUTIVE SUMMARY|
|5. IMPACT OF COVID-19 ON THE MIDDLE EAST MEDIA AND ENTERTAINMENT MARKET|
|6. MIDDLE EAST MEDIA AND ENTERTAINMENT MARKET REVENUE (USD BN), 2020-2028F|
|7.2. Music & Videos|
|8.1. Saudi Arabia|
|9.1. Market Drivers|
|9.2. Market Challenges|
|9.3. Impact Analysis|
|10. MIDDLE EAST MEDIA AND ENTERTAINMENT MARKET OPPORTUNITIES|
|11. MIDDLE EAST MEDIA AND ENTERTAINMENT MARKET TRENDS|
|12.1. Demand Side Analysis|
|12.2. Supply Side Analysis|
|13. VALUE CHAIN ANALYSIS|
|14.1. Competitive Landscape|
|14.1.1. Porter’s Five Forces Analysis|
|15.1. MBC Group|
|15.2. Orbit Showtime Network|
|15.3. Arab Media Group|
|15.4. Abu Dhabi Media|
|15.5. beIN Media Group|
|15.6. Zawya Ltd (Refinitiv)|
|15.7. Intigral Inc.|
|15.8. Eye Media LLC|
|15.9. Qudurat Media|
|15.10. CMT Technologies|
Research Methodology for the Middle East Media and Entertainment Market Analysis (2022-2028)
Analyzing the historical market, estimation of the current market, and forecasting the future market of the middle east media and entertainment market were the three major steps undertaken to create and analyze the adoption of media and entertainment in major countries in the region. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the middle east media and entertainment market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the media and entertainment market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the media and entertainment market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major countries. The major segment included in the report is the product type. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the media and entertainment market. Further, we conducted factor analysis using dependent and independent variables such as a rise in mobile internet penetration, and the availability of smart phones at affordable prices. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Media and Entertainment market sector across the region.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the middle east media and entertainment market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets regionally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the Media and Entertainment market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the middle east media and entertainment market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants
Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the middle east media and entertainment market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type in the middle east media and entertainment market.
The main objective of the Middle East Media and Entertainment Market Study
The current & future market trends of the middle east media and entertainment market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the media and entertainment market in terms of Value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of product type.
- Define and analysis of the regulatory framework for the media and entertainment market industry.
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the Media and Entertainment market for the major region.
- Major countries of regions studied in the report include Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Oman, Rest of Middle East.
- Company profiles of the media and entertainment market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry