North America Market Insights on Automotive Head-up Display, 2018-2024

North America Market Insights on Automotive Head-up Display, 2018-2024

Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles) - Insights and Forecast, 2018-2024

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Published: Sep-2018

Pages:100

Table:40

Figure:63

Report ID:UMAU18114

Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for North America automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Insights Presented in the Report:

  • Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
  • North America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. In 2017, augmented reality held the maximum share with a market value of $148.62 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
  • To understand the market of different distribution channels of North America’s HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 and is expected to remain the principal distribution channel during the forecast period.
  • Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching $465.44 million by 2024.
  • For a deep dive analysis of automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada and Mexico are among some of the most dominant markets in the region for automotive HUD. The U.S. is the largest automotive market in the region, in addition to this the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the U.S. automotive HUD market.

Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
  • Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
  • Examination of industry attractiveness  with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

The North America Automotive Head up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

1 MARKET INTRODUCTION                
  1.1 Market Definition                
  1.2 Objective of the Study              
  1.3 Limitation                
  1.4 Stakeholders                
  1.5 Currency used in the Report              
2 RESEARCH METHODOLOGY OR ASSUMPTION            
  2.1 Secondary Data                
    2.1.1 Key Secondary Sources            
  2.2 Primary Data                
    2.2.1 Sampling Techniques & Data Collection Methods        
    2.2.2 Primary Participants            
  2.3 Key Market Indicators (Demand & Supply scenario)          
    2.3.1 Demand and Supply Side Analysis          
3 REGULATORY FRAMEWORK                
  3.1 General Overview                
    3.1.1 United States Regulation for Automotive Head-up Display      
    3.1.2 Canada Regulation for Automotive Head-up Display      
    3.1.3 Mexico Regulation for Automotive Head-up Display      
4 INDUSTRY PERFORMANCE                
5 EXECUTIVE SUMMARY                
6 MARKET OVERVIEW                  
  6.1 Introduction                
  6.2 Market Dynamics                
    6.2.1 Market Drivers              
      6.2.1.1 Increasing demands of High End Luxury and Mid-Size Cars    
      6.2.1.2 Surging demand of ADAS technology        
      6.2.1.3 Rapid Advancement in Vehicle Technology      
    6.2.2 Market Restraints              
      6.2.2.1 Excessive cost of the technology        
      6.2.2.2 Advent of Active Window Display technology      
      6.2.2.3 Growing Concerns Over Distracted Driving      
    6.2.3 Opportunities in the Market            
      6.2.3.1 Evolution of Autonomous and Electric vehicle      
      6.2.3.2 Sales of Premium and luxury vehicles        
  6.3 Key Market Indicators              
7 MARKET INSIGHTS BY PRODUCT              
  7.1 General Overview                
    7.1.1 Windshield HUD              
    7.1.2 Combiner HUD              
8 MARKET INSIGHTS BY TECHNOLOGY              
  8.1 General Overview                
    8.1.1 Conventional HUD              
    8.1.2 Augmented Reality HUD            
9 MARKET INSIGHTS BY VEHICLE TYPE              
  9.1 General Overview                
    9.1.1 Luxury Cars              
    9.1.2 Passenger Cars              
    9.1.3 Commercial Vehicles             
10 MARKET INSIGHTS BY REGION                
  10.1 General Overview                
    10.1.1 North America Automotive Head-up Display Market, by Product    
    10.1.2 North America Automotive Head-up Display Market, by Technology    
    10.1.3 North America Automotive Head-up Display Market, by Vehicle Type    
    10.1.4 North America Automotive Head-up Display Market, by Country    
      10.1.4.1 The US Automotive Head-up Display Market      
        10.1.4.1.1 The US Automotive Head-up Display Market, by Product  
        10.1.4.1.2 The US  Automotive Head-up Display Market, by Technology  
        10.1.4.1.3 The US Automotive Head-up Display Market, by Vehicle Type  
      10.1.4.2 Canada Automotive Head-Up Display Market      
        10.1.4.2.1 Canada Automotive Head-up Display Market, by Product  
        10.1.4.2.2 Canada Automotive Head-up Display Market, by Technology  
        10.1.4.2.3 Canada Automotive Head-up Display Market, by Vehicle Type  
      10.1.4.3 Mexico Automotive Head-up Display Market      
        10.1.4.3.1 Mexico Automotive Head-up Display Market, by Product  
        10.1.4.3.2 Mexico Automotive Head-up Display Market, by Technology  
        10.1.4.3.3 Mexico Automotive Head-up Display Market, by Vehicle Type  
      10.1.4.4 Rest of North America Automotive Head-up Display    
        10.1.4.4.1 Rest of NA Automotive Head-up Display Market, by Product  
        10.1.4.4.2 Rest of NA Automotive Head-up Display Market, by Technology
11 COMPETITIVE SCENARIO                
  11.1 North America Automotive Head-up Display Market Share, by Key Players, 2017    
12 COMPANY PROFILES                
  12.1 Visteon Corporation              
    12.1.1 Key Facts                
    12.1.2 Business Description            
    12.1.3 Key Product/Services Offerings          
    12.1.4 SWOT Analysis              
    12.1.5 Key Financials              
      12.1.5.1 Revenue Split, by Region          
      12.1.5.2 Revenue Split, by Business Segment        
    12.1.6 Recent developments            
  12.2 Harman International Industries, Inc.            
    12.2.1 Key Facts                
    12.2.2 Business Description            
    12.2.3 Key Product/Services Offerings          
    12.2.4 SWOT Analysis              
    12.2.5 Key Financials              
      12.2.5.1 Revenue Split, by Region          
      12.2.5.2 Revenue Split, by Business Segment        
    12.2.6 Recent developments            
  12.3 Continental AG                
    12.3.1 Key Facts                
    12.3.2 Business Description            
    12.3.3 Key Product/Services Offerings          
    12.3.4 SWOT Analysis              
    12.3.5 Key Financials              
      12.3.5.1 Revenue Split, by Region          
      12.3.5.2 Revenue Split, by Business Segment        
    12.3.6 Recent developments            
  12.4 TomTom NV                
    12.4.1 Key Facts                
    12.4.2 Business Description            
    12.4.3 Key Product/Services Offerings          
    12.4.4 SWOT Analysis              
    12.4.5 Key Financials              
      12.4.5.1 Revenue Split, by Region          
      12.4.5.2 Revenue Split, by Business Segment        
    12.4.6 Recent developments            
  12.5 AUDI AG                  
    12.5.1 Key Facts                
    12.5.2 Business Description            
    12.5.3 Key Product/Services Offerings          
    12.5.4 SWOT Analysis              
    12.5.5 Key Financials              
      12.5.5.1 Revenue Split by Region          
      12.5.5.2 Revenue Split by Product or others        
    12.5.6 Recent developments            
  12.6 Daimler AG                
    12.6.1 Key Facts                
    12.6.2 Business Description            
    12.6.3 Key Product/Services Offerings          
    12.6.4 SWOT Analysis              
    12.6.5 Key Financials              
      12.6.5.1 Revenue Split by Region          
      12.6.5.2 Revenue Split by Product or others        
    12.6.6 Recent developments            
  12.7 Robert Bosch GmbH                
    12.7.1 Key Facts                
    12.7.2 Business Description            
    12.7.3 Key Product/Services Offerings          
    12.7.4 SWOT Analysis              
    12.7.5 Key Financials              
      12.7.5.1 Revenue Split by Region          
      12.7.5.2 Revenue Split by Product or others        
    12.7.6 Recent developments            
  12.8 Denso Corporation                
    12.8.1 Key Facts                
    12.8.2 Business Description            
    12.8.3 Key Product/Services Offerings          
    12.8.4 SWOT Analysis              
    12.8.5 Key Financials              
      12.8.5.1 Revenue Split by Region          
      12.8.5.2 Revenue Split by Product or others        
    12.8.6 Recent developments            
  12.9 Aptiv  Plc                  
    12.9.1 Key Facts                
    12.9.2 Business Description            
    12.9.3 Key Product/Services Offerings          
    12.9.4 SWOT Analysis              
    12.9.5 Key Financials              
      12.9.5.1 Revenue Split by Region          
      12.9.5.2 Revenue Split by Product or others        
    12.9.6 Recent developments            
  12.10 Yazaki Corporation                
    12.10.1 Key Facts                
    12.10.2 Business Description            
    12.10.3 Key Product/Services Offerings          
    12.10.4 SWOT Analysis              
    12.10.5 Key Financials              
      12.10.5.1 Revenue Split, by Region          
      12.10.5.2 Revenue Split, by Business Segment        
    12.10.6 Recent developments            

Analyzing historical market, estimation of the current market and forecasting the future market of the North America Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the North American automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the North American automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the North American Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the North American Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the North American Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in different country in the North America region. Historical trends of the North American Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the North American region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the North American region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing North American automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the North American automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of North American Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the North American Automotive Head-up Display Market Study

The current & future market trends of the North American Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the North American Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the North American Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in different countries in the North American region
  • Analyse the current and forecast market size of the North American Automotive Head-up Display, for countries including US, Canada, Mexico and Rest of North America
  • Define and analyse the competitive landscape for the North American Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market

Analyzing historical market, estimation of the current market and forecasting the future market of the North America Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the North American automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the North American automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the North American Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the North American Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the North American Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in different country in the North America region. Historical trends of the North American Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the North American region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the North American region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing North American automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the North American automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of North American Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the North American Automotive Head-up Display Market Study

The current & future market trends of the North American Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the North American Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the North American Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in different countries in the North American region
  • Analyse the current and forecast market size of the North American Automotive Head-up Display, for countries including US, Canada, Mexico and Rest of North America
  • Define and analyse the competitive landscape for the North American Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market

North America Market Insights on Automotive Head-up Display, 2018-2024