North America Market Insights on Automotive Head-up Display: Insights and Forecast (2018-2024)

$3999$7577

Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles) – Insights and Forecast, 2018-2024

Published:

Sep-2018

Pages:

100

Table:

40

Figure:

63

Report ID:

UMAU18114

Geography:

Clear
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Report Description
Table of content
Research Methodology

Report Description

Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for North America automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Insights Presented in the Report:

  • Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
  • North America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. In 2017, augmented reality held the maximum share with a market value of $148.62 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
  • To understand the market of different distribution channels of North America’s HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 and is expected to remain the principal distribution channel during the forecast period.
  • Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching $465.44 million by 2024.
  • For a deep dive analysis of automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada and Mexico are among some of the most dominant markets in the region for automotive HUD. The U.S. is the largest automotive market in the region, in addition to this the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the U.S. automotive HUD market.

Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
  • Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
  • Examination of industry attractiveness  with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

The North America Automotive Head up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

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 1.1Market Definition        
 1.2Objective of the Study       
 1.3Limitation        
 1.4Stakeholders        
 1.5Currency used in the Report
 2.1Secondary Data        
  2.1.1Key Secondary Sources      
 2.2Primary Data        
  2.2.1Sampling Techniques & Data Collection Methods    
  2.2.2Primary Participants      
 2.3Key Market Indicators (Demand & Supply scenario)     
  2.3.1Demand and Supply Side Analysis
 3.1General Overview        
  3.1.1United States Regulation for Automotive Head-up Display   
  3.1.2Canada Regulation for Automotive Head-up Display   
  3.1.3Mexico Regulation for Automotive Head-up Display
 6.1Introduction        
 6.2Market Dynamics        
  6.2.1Market Drivers       
   6.2.1.1Increasing demands of High End Luxury and Mid-Size Cars  
   6.2.1.2Surging demand of ADAS technology    
   6.2.1.3Rapid Advancement in Vehicle Technology   
  6.2.2Market Restraints       
   6.2.2.1Excessive cost of the technology    
   6.2.2.2Advent of Active Window Display technology   
   6.2.2.3Growing Concerns Over Distracted Driving   
  6.2.3Opportunities in the Market      
   6.2.3.1Evolution of Autonomous and Electric vehicle   
   6.2.3.2Sales of Premium and luxury vehicles    
 6.3Key Market Indicators
 7.1General Overview        
  7.1.1Windshield HUD       
  7.1.2Combiner HUD
 8.1General Overview        
  8.1.1Conventional HUD       
  8.1.2Augmented Reality HUD
 9.1General Overview        
  9.1.1Luxury Cars       
  9.1.2Passenger Cars       
  9.1.3Commercial Vehicles 
 10.1General Overview        
  10.1.1North America Automotive Head-up Display Market, by Product  
  10.1.2North America Automotive Head-up Display Market, by Technology  
  10.1.3North America Automotive Head-up Display Market, by Vehicle Type  
  10.1.4North America Automotive Head-up Display Market, by Country  
   10.1.4.1The US Automotive Head-up Display Market   
    10.1.4.1.1The US Automotive Head-up Display Market, by Product 
    10.1.4.1.2The US  Automotive Head-up Display Market, by Technology 
    10.1.4.1.3The US Automotive Head-up Display Market, by Vehicle Type 
   10.1.4.2Canada Automotive Head-Up Display Market   
    10.1.4.2.1Canada Automotive Head-up Display Market, by Product 
    10.1.4.2.2Canada Automotive Head-up Display Market, by Technology 
    10.1.4.2.3Canada Automotive Head-up Display Market, by Vehicle Type 
   10.1.4.3Mexico Automotive Head-up Display Market   
    10.1.4.3.1Mexico Automotive Head-up Display Market, by Product 
    10.1.4.3.2Mexico Automotive Head-up Display Market, by Technology 
    10.1.4.3.3Mexico Automotive Head-up Display Market, by Vehicle Type 
   10.1.4.4Rest of North America Automotive Head-up Display  
    10.1.4.4.1Rest of NA Automotive Head-up Display Market, by Product 
    10.1.4.4.2Rest of NA Automotive Head-up Display Market, by Technology
11.1North America Automotive Head-up Display Market Share, by Key Players, 2017
 12.1Visteon Corporation       
  12.1.1Key Facts        
  12.1.2Business Description      
  12.1.3Key Product/Services Offerings     
  12.1.4SWOT Analysis       
  12.1.5Key Financials       
   12.1.5.1Revenue Split, by Region     
   12.1.5.2Revenue Split, by Business Segment    
  12.1.6Recent developments      
 12.2Harman International Industries, Inc.      
  12.2.1Key Facts        
  12.2.2Business Description      
  12.2.3Key Product/Services Offerings     
  12.2.4SWOT Analysis       
  12.2.5Key Financials       
   12.2.5.1Revenue Split, by Region     
   12.2.5.2Revenue Split, by Business Segment    
  12.2.6Recent developments      
 12.3Continental AG        
  12.3.1Key Facts        
  12.3.2Business Description      
  12.3.3Key Product/Services Offerings     
  12.3.4SWOT Analysis       
  12.3.5Key Financials       
   12.3.5.1Revenue Split, by Region     
   12.3.5.2Revenue Split, by Business Segment    
  12.3.6Recent developments      
 12.4TomTom NV        
  12.4.1Key Facts        
  12.4.2Business Description      
  12.4.3Key Product/Services Offerings     
  12.4.4SWOT Analysis       
  12.4.5Key Financials       
   12.4.5.1Revenue Split, by Region     
   12.4.5.2Revenue Split, by Business Segment    
  12.4.6Recent developments      
 12.5AUDI AG         
  12.5.1Key Facts        
  12.5.2Business Description      
  12.5.3Key Product/Services Offerings     
  12.5.4SWOT Analysis       
  12.5.5Key Financials       
   12.5.5.1Revenue Split by Region     
   12.5.5.2Revenue Split by Product or others    
  12.5.6Recent developments      
 12.6Daimler AG        
  12.6.1Key Facts        
  12.6.2Business Description      
  12.6.3Key Product/Services Offerings     
  12.6.4SWOT Analysis       
  12.6.5Key Financials       
   12.6.5.1Revenue Split by Region     
   12.6.5.2Revenue Split by Product or others    
  12.6.6Recent developments      
 12.7Robert Bosch GmbH        
  12.7.1Key Facts        
  12.7.2Business Description      
  12.7.3Key Product/Services Offerings     
  12.7.4SWOT Analysis       
  12.7.5Key Financials       
   12.7.5.1Revenue Split by Region     
   12.7.5.2Revenue Split by Product or others    
  12.7.6Recent developments      
 12.8Denso Corporation        
  12.8.1Key Facts        
  12.8.2Business Description      
  12.8.3Key Product/Services Offerings     
  12.8.4SWOT Analysis       
  12.8.5Key Financials       
   12.8.5.1Revenue Split by Region     
   12.8.5.2Revenue Split by Product or others    
  12.8.6Recent developments      
 12.9Aptiv  Plc         
  12.9.1Key Facts        
  12.9.2Business Description      
  12.9.3Key Product/Services Offerings     
  12.9.4SWOT Analysis       
  12.9.5Key Financials       
   12.9.5.1Revenue Split by Region     
   12.9.5.2Revenue Split by Product or others    
  12.9.6Recent developments      
 12.10Yazaki Corporation        
  12.10.1Key Facts        
  12.10.2Business Description      
  12.10.3Key Product/Services Offerings     
  12.10.4SWOT Analysis       
  12.10.5Key Financials       
   12.10.5.1Revenue Split, by Region     
   12.10.5.2Revenue Split, by Business Segment    
  12.10.6Recent developments

Research Methodology

Analyzing historical market, estimation of the current market and forecasting the future market of the North America Automotive Head-up Display market were the three major steps undertaken to create and analyze the overall adoption of Automotive Head-up Display in the North American automotive sector. Exhaustive secondary research was conducted to collect the historical market of the product/technology and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the head-up display market. After all the assumption, market engineering and validation of market numbers through primary interviews, top-down approach was employed to forecast the complete market size of the North American automotive head-up display market. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the market. Detailed research methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the North American Automotive Head-up Display technology through company internal sources such as annual report & financial statements, performance presentations, press releases, inventory records, sales figures etc. and external sources including trade journals, news & articles, government publications, International Organization of Motor Vehicle Manufacturers, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications.

Step 2: Market Segmentation:

After obtaining historical market size of the overall market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments of the North American Automotive Head-up Display market. Major segments included in the report are product type, technology type and vehicle type.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the North American Automotive Head-up Display technology. Factor analysis was conducted using dependent and independent variable such as purchasing power, government initiatives, penetration of head-up display, government regulations in different country in the North America region. Historical trends of the North American Automotive Head-up Display market and their year-on-year impact on the market size and share in the recent past were analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in market, market share of these players, industry’s supply chain, and value chain of the industry. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available in the market. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast pertaining to 2024 for different segment and sub-segments in major country in the North American region. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size and rate of adoption of Automotive Head-up Display in major countries in the North American region in value terms (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players across different technologies and markets as well as market share of each player. Also, the growth strategies adopted by these players to compete in the rapidly growing North American automotive head-up display market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head etc.). Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive at precise statistical numbers of each segment and sub-segment pertaining to the North American automotive head-up display market. Data was split into several segments & sub-segments post studying several parameters and trends in the areas of Windshield HUD and Combiner HUD. Further, based on the technology type, Conventional HUD and Augmented Reality HUD were also taken into consideration in the evaluation of North American Automotive Head-up Display market and by vehicle type; the market is segmented into Luxury Cars, Passenger Cars and Commercial Vehicles.

Main objective of the North American Automotive Head-up Display Market Study

The current & future market trends of the North American Automotive Head-up Display are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of the North American Automotive Head-up Display in terms of value (US$)
  • Analyse the current and forecast market size of different segments and sub-segments of the North American Automotive Head-up Display. Segments in the study include technology type, product type and vehicle type
  • Define and describe the technologies and protocols used in the Automotive Head-up Display
  • Anticipate potential risk present within the industry along with customer and competitor analysis
  • Define and analysis of the government regulations for the Automotive Head-up Display in different countries in the North American region
  • Analyse the current and forecast market size of the North American Automotive Head-up Display, for countries including US, Canada, Mexico and Rest of North America
  • Define and analyse the competitive landscape for the North American Automotive Head-up Display Market and the growth strategies adopted by the market players to sustain in the rapidly growing market