Subscription E-Commerce Market: Current Scenario and Forecast (2019-2025)

Subscription E-Commerce Market: Current Scenario and Forecast (2019-2025)

Emphasis on Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness), End-Users (Women, Men, Kids), Payment Mode (Online, Offline) and Region/Country

$ 3500
$4900
$6860

Published: Oct-2019

Pages:201

Table:96

Figure:129

Report ID:UMCG19150

Global Subscription E-commerce market was valued at US$ 13.2 billion in 2018 and is anticipated to reach US$ 478.2 billion by 2025 displaying explosive CAGR of 68.0% over the forecast period (2019-2025). Subscription e-commerce industry has evolved over the past few years. Ever since its inception, the sector has experienced tremendous growth and popularity and have become increasingly competitive. Considering the subscription-based services, the idea is mainly based on selling product or service on monthly or yearly recurring basis. The business model mainly aims to focus on customer retention over customer acquisition wherein revenue is made in a way that the existing or a regular customer pays multiple payments to have prolonged access to a good or service. According to the survey, it has been estimated that in 2018, subscription-based company websites had about 776 million visitors globally. With approximately 5.7 million customers subscribing the service be it entertainment, food & beverage, healthcare and others. In addition, with over 2,000 subscription-based service providers, the market is gearing up with a purpose to cater to the growing young population across all the domains.

With the consistent and surging world as well as young population paired with simultaneous increase in the disposable income along with changing lifestyles the demand for subscription-based services is expected to take a toll in years to come. Moreover, surging penetration of internet services and launch of various mobile applications by subscription-based companies has further catalysed the market potential of such services. It has been observed that subscription-based service constitutes to be a small trend within e-commerce and is expected to remain niche for next few years. With the prime location being United States comprising of almost 70% of the subscription-based companies, the market has driven considerably on a positive note. In addition, led by numerous start-ups ranging from Dollar Shave Club, Blue Apron meal kits, subscription e-commerce industry is growing at a fast pace and has become an innovative way of buying online. Subscription based services are targeted towards younger and affluent urbanites who demand convenient, personalized product and services often at a lower cost as per their needs and specifications. 

 

Intermediaries Involved in Subscription E-Commerce Market

Fuelled by growing investments by venture capitalists and emerging start-ups, business has been launched in wide range of categories such as beer and wine, kids and baby items, cosmetics, feminine products, pet foods, women and men apparel and health items among others. However, high churn rates and huge cancellation rate by consumers along with lack of awareness among the developing nations constitute as some of the obstacles in the growth path of subscription e-commerce market. Strong growth in subscription e-commerce market has attracted various established consumer brand manufacturers and retailers, which have also entered the space; P&G (Gillette on Demand), Sephora (Play!), and Walmart (Beauty Box) have all launched new subscription businesses to name a few.

“Subscription services subscribed by Women is expected to dominate subscription e-commerce market during the analyzed period.”

Global subscription e-commerce market is segmented based on end users such as women and men and kids. The women as end users occupy largest share and is expected to maintain its dominance throughout the forecasted period 2019-2025. Owing to increasing presence of startups catering to feminine products and cosmetics along with jewellery and accessories, market has boosted considerably.

“Amongst applications, beauty and personal care tends to conquer the market during the forecast period.”

The study further bifurcates the subscription e-commerce market into different applications including, beauty and personal care, clothing and fashion, entertainment, health and fitness, food and beverage and other applications. Beauty and personal care hold the largest share in global subscription e-commerce market. As beauty and personal care application has already experienced explosive growth among young and new brands, it is also witnessing spurring preferences for subscription among the women folk.

“North America 68% share dominates the market in terms of revenue sales for subscription-based products”

For a deep dive analysis of the industry, the study also includes regional and country level analysis. The report comprises regions including North America, Europe, Asia Pacific and rest of world. North America dominated the market, majorly driven by widespread adoption of subscription-based services in the United States and numerous emerging players earmarking their footprint in respective domain. Furthermore, changing lifestyle and busy work schedules around the globe also act as influencing factors fostering the industry growth.

“Online Payments held the prime market share in terms of payment mode for subscription e-commerce market.”

Based on payment mode, market is classified into cash on delivery and online payments. Given the government initiative to promote the cashless economy and digitization, online mode of payment is expected to continue its prominence during the forecast period.

Competitive Landscape-Top 10 Market Players

Some of the major players operating in the subscription e-commerce market include Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery, Inc. (Ipsy), Hello Fresh, EdgeWell Personal Care (Harry's), PetSmart, Inc., Netflix, Flintobox, Nature Delivered Ltd (Graze) and The Walt Disney Company. With an objective to enhance their product portfolio, these players have adopted various strategies to increase the penetration of subscription-based services in various domains among the young population owing to changing lifestyles and increasing disposable income.

Reasons to buy (The research report presents):

  • Current and future market size from 2018 to 2025 in terms of Volume and value (US$)
  • Combined analysis of deep dive secondary research and input from primary research through Key Opinion Leaders of the industry
  • Exhaustive analysis on working model, regulative scenario and value chain analysis
  • A quick review of overall industry performance at one glance
  • An In-depth analysis of key industry players
  • A detailed analysis of regulatory framework, drivers, restraints, key trends and opportunities prevailing in the industry
  • Examination of industry attractiveness with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments and sub segments
  • Region Covered: North America, Europe, Asia-Pacific and Rest of World

Customization Options:

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The global subscription e-commerce market can be customized to regional/country level or any other market segment.

  1 MARKET INTRODUCTION  
    1.1 Market Definition  
    1.2 Objective of the Study
    1.3 Limitation    
    1.4 Stakeholders  
    1.5 Currency used in the Report
    1.6 Scope of the Global Subscription E-commerce Market Study
  2 RESEARCH METHODOLOGY OR ASSUMPTION
    2.1 Research Methodology for Global Subscription E-commerce Market Study
      2.1.1 Main objective of the Subscription E-commerce Market Study
  3 INDUSTRY PERFORMANCE
  4 EXECUTIVE SUMMARY  
  5 MARKET OVERVIEW  
    5.1 Introduction  
    5.2 Market Dynamics - Market Trend & Drivers
      5.2.1 Modern Lifestyles
      5.2.2 Augmenting Young and Working Population
      5.2.3 Proliferation of Internet Services and Mobile Applications
      5.2.4 Accelerating Disposable Income
    5.3 Market Challenges
      5.3.1 High Churn Rates
      5.3.2 Unclear Disclosure of Billing Practices
    5.4 Market Opportunities
      5.4.1 Lays Huge Room for Growth for Digital Beauty
  6 LEGAL & REGULATORY FRAMEWORK
    6.1 General Overview  
      6.1.1 Important Rules and Regulations Imposed on Subscription E-Commerce Business:
        6.1.1.1 Terms and Conditions may not even be enforceable
        6.1.1.2 Clear Disclosure of Auto Renewal and Subscription Policies
        6.1.1.3 Simple Way to Handle Subscription Cancellations
        6.1.1.4 Pricing Error Procedures
        6.1.1.5 Delayed, Lost or Damaged Shipments
        6.1.1.6 Refunds, Exchanges, Returns
        6.1.1.7 Quantity Limits
        6.1.1.8 Member Eligibility Restrictions
  7 SUBSCRIPTION BOX SHIPPING SERVICES
    7.1 General Overview  
      7.1.1 Shipping Services with United States Postal Service (USPS)
      7.1.2 Shipping Services with UPS
      7.1.3 Shipping Services with FedEx
      7.1.4 Shipping Services with DHL
      7.1.5 Evaluation of Shipping Carriers
  8 PRICING MODEL    
    8.1 General Overview  
      8.1.1 Type of Subscription Based models
      8.1.2 Parameters to Adopt Optimal Pricing Strategy if starting a Subscription Based Services
      8.1.3 Customer Perception
  9 USED CASE STUDY OF SUBSCRIPTION E-COMMERCE MARKET
    9.1 General Overview  
    9.2 Case Study: Pact Coffee
      9.2.1 Pact Coffee looked to capitalise on UK coffee consumption trends:
      9.2.2 Customer acquisition was the biggest initial challenge
      9.2.3 Letterbox delivery is a key component of the Pact Coffee proposition
      9.2.4 Managing its growing scale has been the most pressing demand more recently
      9.2.5 High quality customer service is important when it comes to delivery partners
    9.3 Case Study: Vegan Tuck Box
      9.3.1 Vegan Tuck Box aims to make it easier to buy vegan snacks
      9.3.2 Vegan Tuck Box faced operational challenges early on Finance, Infrastructural Issues and Investments
      9.3.3 Benefitted from its growing scale that led to Infrastructural Development
      9.3.4 Vegan Tuck Box has looked to differentiate through its product assortment
      9.3.5 Minimising churn rate is one of the key challenges for Vegan Tuck Box
      9.3.6 The company has had to respond to customer delivery demands
      9.3.7 The company has pursued a varied marketing strategy
      9.3.8 Having access to a good support system has been an advantage of working with Royal Mail
  10 DEMAND AND SUPPLY SIDE ANALYSIS
    10.1 General Overview  
      10.1.1 Demand Side Analysis
      10.1.2 Supply Side Analysis
        10.1.2.1 Top Partnerships
        10.1.2.2 Top Mergers& Acquisitions
        10.1.2.3 Top Funding
        10.1.2.4 Top Business Expansion
        10.1.2.5 Top Product Launches
        10.1.2.6 Top Start ups in Subscription E-commerce Industry
  11 WORKING MODEL OF SUBSCRIPTION E-COMMERCE INDUSTRY
    11.1 General Overview  
      11.1.1 Categorization of Subscription models
      11.1.2 Other featured offerings of Subscription based companies
      11.1.3 Business Models of Major Subscription Based Company
        11.1.3.1 Netflix
        11.1.3.2 Birchbox
        11.1.3.3 Ipsy  
  12 VALUE CHAIN ANALYSIS  
    12.1 General Overview  
  13 MARKET INSIGHTS BY APPLICATION
    13.1 General Overview  
      13.1.1 Beauty and Personal Care
      13.1.2 Food and Beverage
      13.1.3 Clothing and Fashion
      13.1.4 Entertainment
      13.1.5 Health and Fitness
      13.1.6 Other Applications
  14 MARKET INSIGHTS BY END USERS
    14.1 General Overview  
      14.1.1 Women Subscribers
      14.1.2 Men Subscribers
      14.1.3 Kids Subscribers
  15 MARKET INSIGHTS, BY PAYMENT MODE (2018-2025)
    15.1 General Overview  
      15.1.1 Online Payment Mode
      15.1.2 Offline Payment Mode
  16 MARKET INSIGHTS BY REGION
    16.1 General Overview  
    16.2 North America Subscription E-commerce Market (2018-2025)
      16.2.1 North America Subscription E-commerce Market, By Application
      16.2.2 North America Subscription E-commerce Market, By End Users
      16.2.3 North America Subscription E-commerce Market, By Payment Mode
      16.2.4 North America Subscription E-commerce Market, By Country
        16.2.4.1 United States Subscription E-commerce Market (2018-2025)
          16.2.4.1.1 US Subscription E-commerce Market, By Application
          16.2.4.1.2 United States Subscription E-commerce Market, By End Users
          16.2.4.1.3 United States Subscription E-commerce Market, By Payment Mode
        16.2.4.2 Rest of North America Subscription E-commerce Market (2018-2025)
          16.2.4.2.1 Rest of NASubscription E-commerce Market, By Application
          16.2.4.2.2 Rest of NA Subscription E-commerce Market, By End Users
          16.2.4.2.3 Rest of NA Subscription E-commerce Market, By Payment Mode
    16.3 Europe Subscription E-commerce Market (2018-2025)
      16.3.1 Europe Subscription E-commerce Market, By Application
      16.3.2 Europe Subscription E-commerce Market, By End Users
      16.3.3 Europe Subscription E-commerce Market, By Payment Mode
      16.3.4 Europe Subscription E-commerce Market, By Country
        16.3.4.1 United Kingdom Subscription E-commerce Market (2018-2025)
          16.3.4.1.1 United Kingdom Subscription E-commerce Market, By Application
          16.3.4.1.2 United Kingdom Subscription E-commerce Market, By End Users
          16.3.4.1.3 United Kingdom Subscription E-commerce Market, By Payment Mode
        16.3.4.2 France Subscription E-commerce Market (2018-2025)
          16.3.4.2.1 France Subscription E-commerce Market, By Application
          16.3.4.2.2 France Subscription E-commerce Market, By End Users
          16.3.4.2.3 France Subscription E-commerce Market, By Payment Mode
        16.3.4.3 Nordics Subscription E-commerce Market (2018-2025)
          16.3.4.3.1 Denmark Subscription E-commerce Market, By Application
          16.3.4.3.2 Denmark Subscription E-commerce Market, By End Users
          16.3.4.3.3 Denmark Subscription E-commerce Market, By Payment Mode
          16.3.4.3.4 Sweden Subscription E-commerce Market, By Application
          16.3.4.3.5 Sweden Subscription E-commerce Market, By End Users
          16.3.4.3.6 Sweden Subscription E-commerce Market, By Payment Mode
          16.3.4.3.7 Norway Subscription E-commerce Market, By Application
          16.3.4.3.8 Norway Subscription E-commerce Market, By End Users
          16.3.4.3.9 Norway Subscription E-commerce Market, By Payment Mode
          16.3.4.3.10 Finland Subscription E-commerce Market, By Application
          16.3.4.3.11 Finland Subscription E-commerce Market, By End Users
          16.3.4.3.12 Finland Subscription E-commerce Market, By Payment Mode
        16.3.4.4 Rest of Europe Subscription E-commerce Market (2018-2025)
          16.3.4.4.1 Rest of Europe Subscription E-commerce Market, By Application
          16.3.4.4.2 Rest of Europe Subscription E-commerce Market, By End Users
          16.3.4.4.3 Rest of Europe Subscription E-commerce Market, By Payment Mode
    16.4 Asia Pacific Subscription E-commerce Market (2018-2025)
      16.4.1 Asia Pacific Subscription E-commerce Market, By Application
      16.4.2 Asia Pacific Subscription E-commerce Market, By End Users
      16.4.3 Asia Pacific Subscription E-commerce Market, By Payment Mode
      16.4.4 Asia Pacific Subscription E-commerce Market, By Country
        16.4.4.1 China Subscription E-commerce Market (2018-2025)
          16.4.4.1.1 China Subscription E-commerce Market, By Application
          16.4.4.1.2 China Subscription E-commerce Market, By End Users
          16.4.4.1.3 China Subscription E-commerce Market, By Payment Mode
        16.4.4.2 Japan Subscription E-commerce Market (2018-2025)
          16.4.5.1.1 Japan Subscription E-commerce Market, By Application
          16.4.5.1.2 Japan Subscription E-commerce Market, By End Users
          16.4.5.1.3 Japan Subscription E-commerce Market, By Payment Mode
        16.4.4.3 India Subscription E-commerce Market (2018-2025)
          16.4.4.3.1 List of Companies offering Subscription Boxes in India
          16.4.4.3.2 India Subscription E-commerce Market, By Application
          16.4.4.3.3 India Subscription E-commerce Market, By End Users
          16.4.4.3.4 India Subscription E-commerce Market, By Payment Mode
        16.4.4.4 Rest of APAC Subscription E-commerce Market (2018-2025)
          16.4.4.4.1 Rest of APAC Subscription E-commerce Market, By Application
          16.4.4.4.2 Rest of APAC Subscription E-commerce Market, By End Users
          16.4.4.4.3 Rest of APAC Subscription E-commerce Market, By Payment Mode
    16.5 Rest of World Subscription E-commerce Market (2018-2025)
      16.5.1 Rest of World Subscription E-commerce Market, By Application
      16.5.2 Rest of World Subscription E-commerce Market, By End Users
      16.5.3 Rest of World Subscription E-commerce Market, By Payment Mode
  17 COMPETITIVE SCENARIO  
    17.1 Porter’s Five forces analysis
      17.1.1 Bargaining power of Supplier
      17.1.2 Bargaining power of Buyer
      17.1.3 Industry Rivalry
      17.1.4 Availability of Substitute
      17.1.5 Threat of new Entrants
    17.2 Market Share Analysis, by Company 2018
      17.2.1 Number of Visits on Prominent Subscription E-commerce Companies, 2017-2018
      17.2.2 Market Share of Key Players in Subscription E-commerce Market, 2018
  18 TOP COMPANY PROFILES  
    18.1 Dollar Shave Club, Inc.
      18.1.1 Key Facts  
      18.1.2 Business Description
      18.1.3 Key Product/Services Offerings
      18.1.4 Dollar Shave Club Growth Strategy
        18.1.4.1 Dollar Shave Club Objective- Target the Women Audience
        18.1.4.2 Perceptual Map of Dollar Shave Club- Delivery Standards of Dollar Shave Club Goods and Services
      18.1.5 Business Model of Dollar Shave Club
      18.1.6 SWOT Analysis
      18.1.7 Key Financials
      18.1.8 Recent Developments
        18.1.8.1 Product Launches
        18.1.8.2 Merger and Acquisitions
    18.2 Blue Apron Holdings Inc.
      18.2.1 Key Facts  
      18.2.2 Business Description
      18.2.3 Key Product/Services Offerings
      18.2.4 Integrated Supply Chain Ecosystem of Blue Apron
      18.2.5 Blue Apron Growth Strategy
      18.2.6 Strategic Partners of Blue Apron
      18.2.7 Reaching and Engaging Customers Across Broad Range of Demographics, Blue Apron
      18.2.8 SWOT Analysis
      18.2.9 Key Financials
        18.2.9.1 Revenue Split
      18.2.10 Key Quarterly Customer Metrics
      18.2.11 Recent Developments
        18.2.11.1 Product Launches
        18.2.11.2 Partnerships (Strategic Alliance)
        18.2.11.3 Business Expansion
    18.3 Hello Fresh    
      18.3.1 Key Facts  
      18.3.2 Business Description
      18.3.3 Key Suppliers and Working Model of Hello Fresh
      18.3.4 Key Product/Services Offerings
      18.3.5 Hello Fresh Growth Strategy
      18.3.6 Key Financials
        18.3.6.1 Revenue Split
      18.3.7 Projects Undertaken by Hello Fresh
        18.3.7.1 Hello Fresh UK
        18.3.7.2 Hello Fresh Australia
      18.3.8 Recent Developments
        18.3.8.1 Product Launch
        18.3.8.2 Business Expansion
        18.3.8.3 Merger & Acquisitions
    18.4 Edgewell Personal Care (Harry’s)
      18.4.1 Key Facts  
      18.4.2 Business Description
      18.4.3 Key Product/Services Offerings
      18.4.4 Harry’s SWOT Analysis
      18.4.5 Key Financials
      18.4.6 Recent Developments
        18.4.6.1 Product Launches
        18.4.6.2 Partnerships (Strategic Alliance)
        18.4.6.3 Business Expansions & Investments
        18.4.6.4 Merger & Acquisitions
    18.5 Personalized Beauty Discovery Inc. (Ipsy)
      18.5.1 Key Facts  
      18.5.2 Business Description
      18.5.3 Key Product/Services Offerings
      18.5.4 Beauty Brands offered by Ipsy
      18.5.5 Ipsy Growth Strategy
      18.5.6 Key Financials
      18.5.7 Recent Developments
        18.5.7.1 Product Launches
        18.5.7.2 Business Expansion
    18.6 PetSmart Inc  
      18.6.1 Key Facts  
      18.6.2 Business Description
      18.6.3 Key Product/Services Offerings
      18.6.4 PetSmart Inc, Growth Strategy
      18.6.5 Delivery Model by PetSmart Inc
      18.6.6 SWOT Analysis
      18.6.7 Key Financials
        18.6.7.1 Revenue Split
      18.6.8 Recent Developments
        18.6.8.1 Business Expansion
        18.6.8.2 Merger & Acquisitions
    18.7 Netflix    
      18.7.1 Key Facts  
      18.7.2 Business Description
      18.7.3 Key Product/Services Offerings
      18.7.4 Netflix, Growth Strategy
      18.7.5 SWOT Analysis
      18.7.6 Key Financials
      18.7.7 Recent Developments
        18.7.7.1 Product Launches
        18.7.7.2 Partnership (Strategic Alliances)
        18.7.7.3 Business Expansion
        18.7.7.4 Merger & Acquisitions
    18.8 Flintobox    
      18.8.1 Key Facts  
      18.8.2 Business Description
        18.8.2.1 Flintobox R& D Center Houses
      18.8.3 Key Product/Services Offerings
        18.8.3.1 Key Services for 2-3 Years Toddlers
        18.8.3.2 Key Services for 3-4 Years Children
        18.8.3.3 Key Services for 4-6 Years Children
        18.8.3.4 Key Services for 6-8 Years Children
        18.8.3.5 Key Services for 8-12 Years Children
      18.8.4 Flintobox Growth Strategy
        18.8.4.1 Strengths of Flintobox
      18.8.5 Recent Developments
        18.8.5.1 Product Launches
        18.8.5.2 Business Expansions & Investments
    18.9 Nature Delivered Ltd (Graze)
      18.9.1 Key Facts  
      18.9.2 Business Description
      18.9.3 Key Product/Services Offerings
      18.9.4 Business Model of Graze
      18.9.5 Retailers of Graze
      18.9.6 Graze Growth Strategy
      18.9.7 Key Financials
        18.9.7.1 Nature Delivered Ltd Financials, US$ Million
      18.9.8 Recent Developments
        18.9.8.1 Product Launches
        18.9.8.2 Partnership (Strategic Alliance)
        18.9.8.3 Business Expansion
        18.9.8.4 Mergers & Acquisitions
    18.10 The Walt Disney Company Ltd.
      18.10.1 Key Facts  
      18.10.2 Business Description
      18.10.3 Key Product/Services Offerings
      18.10.4 The Walt Disney Company Ltd Growth Strategy
      18.10.5 Key Financials
      18.10.6 Recent Developments
        18.10.6.1 Product Launch
        18.10.6.2 Merger & Acquisitions

Research Methodology for Subscription E-commerce Market

Analysing historical market, estimation of the current market and forecasting the future market of subscription e-commerce market were the three major steps involved in creating and analysing the adoption trend of subscription-based model at global scale. Exhaustive secondary research was conducted to collect the historical market numbers to estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the subscription e-commerce industry. Post assumption and validation of market numbers through primary interviews, bottom to top approach was employed to forecast the complete market size of subscription e-commerce market at regional/country level. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the industry. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary research was conducted to obtain the historical market size of the subscription e-commerce market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures, subscription figures, number of visits etc., and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used.

Step 2: Market Segmentation:

After obtaining historical market size of the subscription e-commerce market, detailed secondary research was conducted to gather historical market insights and share for different segments & sub-segments of the subscription e-commerce market at regional/country level. Major segments included in the report are applications, end-users and payment mode.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the subscription e-commerce market. Factor analysis was conducted using dependent and independent variable such as purchasing power, consumer behavior, adoption rate of subscription e-commerce model. Demand and supply side scenario was also thoroughly studied by considering top partnerships, top merger and acquisition, top business expansion, top product launches and start-ups.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in subscription e-commerce market, market shares of these players. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market drivers, restraints, trends and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up approach was applied to arrive at the market forecast pertaining to 2025 for different segment and sub-segments for major region/country. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value of subscription e-commerce penetration
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in subscription e-commerce industry in terms of their product portfolio, subscriptions offered as well as market share of each players. Also, the growth strategies adopted by these players to compete in the ever-growing global market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional/Country Head etc.) Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions and Stakeholders

 

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the subscription e-commerce market globally. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of subscription e-commerce.

Main objective of the Subscription E-commerce Market Study

The current & future market trends of subscription e-commerce market are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of subscription e-commerce market in terms of value
  • Analyse the current and forecast market size of different segments and sub-segments of subscription e-commerce market
  • Segments in the study include applications, end users and payment modes
  • Analyse the value chain involved with the presence of various intermediaries as well as the steps and challenges.
  • Customer and competitor analysis, etc.
  • Define and analysis of the government regulations subscription e-commerce at global scale
  • Analyse the current and forecast market size of subscription e-commerce market, in terms of value for regions countries including North America, Europe, Asia Pacific and Rest of World
  • Define and analyse the competitive landscape of the subscription e-commerce market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region.

Research Methodology for Subscription E-commerce Market

Analysing historical market, estimation of the current market and forecasting the future market of subscription e-commerce market were the three major steps involved in creating and analysing the adoption trend of subscription-based model at global scale. Exhaustive secondary research was conducted to collect the historical market numbers to estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the subscription e-commerce industry. Post assumption and validation of market numbers through primary interviews, bottom to top approach was employed to forecast the complete market size of subscription e-commerce market at regional/country level. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the industry. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary research was conducted to obtain the historical market size of the subscription e-commerce market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures, subscription figures, number of visits etc., and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used.

Step 2: Market Segmentation:

After obtaining historical market size of the subscription e-commerce market, detailed secondary research was conducted to gather historical market insights and share for different segments & sub-segments of the subscription e-commerce market at regional/country level. Major segments included in the report are applications, end-users and payment mode.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the subscription e-commerce market. Factor analysis was conducted using dependent and independent variable such as purchasing power, consumer behavior, adoption rate of subscription e-commerce model. Demand and supply side scenario was also thoroughly studied by considering top partnerships, top merger and acquisition, top business expansion, top product launches and start-ups.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in subscription e-commerce market, market shares of these players. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market drivers, restraints, trends and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up approach was applied to arrive at the market forecast pertaining to 2025 for different segment and sub-segments for major region/country. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value of subscription e-commerce penetration
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in subscription e-commerce industry in terms of their product portfolio, subscriptions offered as well as market share of each players. Also, the growth strategies adopted by these players to compete in the ever-growing global market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional/Country Head etc.) Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions and Stakeholders

 

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the subscription e-commerce market globally. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of subscription e-commerce.

Main objective of the Subscription E-commerce Market Study

The current & future market trends of subscription e-commerce market are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of subscription e-commerce market in terms of value
  • Analyse the current and forecast market size of different segments and sub-segments of subscription e-commerce market
  • Segments in the study include applications, end users and payment modes
  • Analyse the value chain involved with the presence of various intermediaries as well as the steps and challenges.
  • Customer and competitor analysis, etc.
  • Define and analysis of the government regulations subscription e-commerce at global scale
  • Analyse the current and forecast market size of subscription e-commerce market, in terms of value for regions countries including North America, Europe, Asia Pacific and Rest of World
  • Define and analyse the competitive landscape of the subscription e-commerce market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region.

Subscription E-Commerce Market: Current Scenario and Forecast (2019-2025)