Matcha Powder Market Seen Soaring 5% Growth to Reach USD 5 Billion by 2030, Projects Univdatos Market Insights

Key Highlights of the Report:

• Health Benefits: Increasing consumer awareness of the health benefits associated with matcha powder, such as antioxidants, vitamins, and minerals, is driving market growth.
• Rising Demand for Functional Beverages: Matcha powder is a key ingredient in various functional beverages, including lattes, smoothies, and energy drinks, catering to the growing demand for healthier beverage options.
• Expansion of Café Culture: The proliferation of cafes and specialty tea shops, particularly in urban areas, is fueling the demand for matcha-based beverages and products, driving market growth.
• Shift Towards Natural and Organic Products: Consumer preferences are shifting towards natural and organic ingredients, driving demand for organic matcha powder and products, thus impacting market dynamics.
• Culinary Applications: The versatility of matcha powder in culinary applications, including baking, cooking, and confectionery, is expanding its market reach beyond traditional tea consumption, driving market growth.
• Influence of Asian Culture: The growing popularity of Asian culture and cuisine, particularly in Western countries, is driving interest in traditional Japanese teas like matcha, contributing to market expansion.
• Marketing and Product Innovation: Effective marketing strategies, including social media campaigns, influencer endorsements, and product innovations, are contributing to increased consumer awareness and driving demand for matcha powder and related products.

According to a new report by Univdatos Market Insights, the Matcha PowderMarket is expected to reach USD 2 Billion in 2030 by growing at a CAGR of 5%. Originating from Japan, matcha powder is finely ground green tea leaves, revered for its rich flavor and vibrant green color. Its uses extend beyond traditional tea consumption to various culinary applications, including lattes, smoothies, desserts, and savory dishes, making it a versatile ingredient. One of its key advantages lies in its high concentration of antioxidants, vitamins, and minerals, offering numerous health benefits such as boosting metabolism, enhancing focus and concentration, and supporting overall well-being. Additionally, matcha powder provides a sustained energy boost without the crash associated with caffeine-laden beverages, making it an appealing choice for health-conscious consumers. Its rise in popularity also reflects the growing demand for natural and organic products, as matcha is often sourced from high-quality, shade-grown tea leaves. Moreover, its association with mindfulness and relaxation aligns with the wellness trends driving consumer preferences. As the market continues to expand, fueled by innovative product offerings and increasing consumer awareness, matcha powder stands poised to maintain its position as a staple ingredient in the health and wellness sector.

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The report suggests that a rising focus on health and wellness is one of the major factors driving the Matcha Powder Market during the forthcoming years. The heightened emphasis on health and wellness is reshaping consumer preferences and driving significant attention to products like matcha. Matcha, derived from specially cultivated green tea leaves, has surged in popularity due to its perceived health benefits. With its rich concentration of antioxidants, vitamins, and minerals, matcha is increasingly sought after by health-conscious individuals looking to enhance their well-being naturally. As society places greater emphasis on holistic wellness practices, matcha emerges as a staple in the diet of those seeking to support their physical and mental health. Its versatility in culinary applications further amplifies its appeal, offering consumers the opportunity to integrate this superfood into their daily routines in various delicious and nutritious forms. This rising focus on health and wellness is propelling the matcha market forward, positioning it as a pivotal player in the broader landscape of wellness-oriented products.

Fig: Top 10 Healthiest Countries in the World (Global Health Index 2022)

Source – WHO

Apart from this, growing technological advancements including big data analytics, the internet of things, artificial intelligence, and virtual reality, amongst others in the Matcha Powder Market also positively impact the market’s growth. A wide range of investments have adopted strategic alliances in this area, thus suggesting huge potential. Some of the recent strategic alliances are:

• In February 2024: Aiya Matcha acquired a majority stake in OMGTea to bring matcha to the masses. This collaboration aimed to expand and build a more extensive presence in the United Kingdom.
• In February 2024: Ippodo Tea launched Premium Select Matcha, a limited blend of high-class matcha. The product is ready to drink with an umami and sweet taste.
• In June 2022, The Matcha Infused Tea Line was introduced by AIYA Matcha, a manufacturer of premium Matcha green tea. Organic matcha-infused Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha organic-infused genmaicha are three of the collection’s top-notch Japanese green teas.
• In Feb 2022, A portion of Orgain’s stock was purchased by Nestlé Health Science. By working together, Nestlé Health Science would be able to complement its current product lineup with nutrition goods in the future.

Matcha BeveragesSector Gaining Maximum Traction in the Market

The Matcha beverages sector has witnessed remarkable growth, driven by a surge in demand for healthier alternatives and the rise of wellness-conscious consumer trends globally. Matcha, revered for its vibrant green hue and earthy flavor, has become a popular choice for a variety of beverages, ranging from traditional matcha tea to contemporary concoctions like matcha lattes, smoothies, and even cocktails. Its versatility in culinary applications has made it a staple ingredient in cafes, juice bars, and restaurants, catering to a diverse range of tastes and preferences. Moreover, the perceived health benefits of matcha, including its high antioxidant content and potential metabolism-boosting properties, have further fueled its popularity in the beverages sector. The sector’s growth is also attributed to the innovative blending of matcha with other ingredients such as almond milk, coconut water, and fruits, offering consumers a refreshing and nutritious beverage option. With ongoing advancements in product development and marketing strategies, the Matcha beverages sector is poised to continue its expansion, appealing to both health-conscious consumers and those seeking unique flavor experiences in the ever-evolving beverage market landscape.

For instance,

• In Nov 2023, Harney & Sons expanded its matcha product line to cater to the increasing demand for matcha-based beverages and snacks. The company may have focused on innovative packaging and marketing strategies to make its matcha products more accessible.

• In July 2022, Kusmi Tea launched new matcha blends or incorporated matcha into its existing tea blends, offering a unique twist on traditional teas. The company has emphasized the health benefits of matcha in its marketing campaigns.

• In April 2021, Mizuba Tea Co. is known for its high-quality matcha from Japan. They may have continued to promote authentic Japanese matcha and educate consumers on the cultural and ceremonial aspects of matcha preparation.

Conclusion

The global matcha powder market continues to thrive, driven by a combination of factors such as increasing consumer awareness of its health benefits, the versatility of its culinary applications, and its deep-rooted association with Asian culture. From traditional tea ceremonies in Japan to trendy cafes in Western cities, matcha has transcended cultural boundaries to become a staple ingredient in beverages, desserts, and savory dishes worldwide. Its rich antioxidant content, combined with a sustained energy boost and calming effect, positions matcha as a sought-after choice among health-conscious consumers. Moreover, the market’s growth is further propelled by innovative product offerings, strategic marketing campaigns, and the broader wellness trends shaping consumer preferences. As the influence of Asian culture continues to permeate global markets, matcha’s allure as a symbol of authenticity, tradition, and well-being remains undeniably strong, ensuring its continued prominence in the ever-evolving landscape of the food and beverage industry.