Employee Advocacy Software Market Seen Soaring 10.1% Growth by 2030, Projects Univdatos Market Insights

Key Highlights of the Report:

• Robo-advisory software has gained popularity in recent years due to its ability to provide low-cost investment advice to clients.
• Factors driving the growth of the robo-advisory market include increasing awareness about the benefits of digital investment advice, rising disposable income, and the growing demand for automated investment services.
• The robo-advisory market is highly competitive, with many players offering similar services.
• However, the market is expected to consolidate in the coming years, with larger players acquiring smaller ones to expand their offerings and increase their market share.

The Employee Advocacy Software Market was valued at 450 million in 2022 and is expected to grow at a steady rate of around 10.1% in the forecasted period (2023-2030) owing to the high demand for tools that provide both helpful and versed customer support. Employee Advocacy Software is a type of software designed to help companies encourage and facilitate their employees to share information about the company and its products or services on social media platforms and other online channels. The software typically includes features such as content management, analytics, and social media scheduling tools, as well as the ability to customize and brand the content that employees share.

Increased adoption of social media by businesses is proliferating the growth of the employee advocacy software market. Social media has become an important channel for businesses to reach their customers and promote their products and services. By leveraging their employees’ social media networks, businesses reach a wider audience and increase their brand awareness. Employee advocacy software helps businesses to manage their social media presence more effectively by providing a centralized platform to create, curate, and distribute content to their employees, who can then share it on their social media profiles. This helps businesses to improve their social media engagement and reach and can save them time and resources by automating the process of content distribution and social media engagement. According to a survey by Sprout Social, 77% of social media professionals use employee advocacy software to share content on social media platforms.

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Some of the recent developments are:

• In March 2021, Hootsuite announced that it had acquired AdEspresso, a social media advertising platform, to enhance its social media marketing offerings for businesses.
• In January 2021, Sprout Social announced that it had acquired Zoho Social, a social media management platform, to expand its social media marketing capabilities.
• In November 2020, Bambu announced that it had acquired Lean Labs, a provider of employee advocacy software, to expand its social media marketing offerings for businesses.
• In August 2020, GaggleAMP announced the launch of its new employee advocacy platform, which includes new features for managing employee profiles and curating content for sharing.
• In July 2020, Advocacy.io announced the launch of its new social media monitoring tool, which allows businesses to track mentions of their brand and competitors on social media.

Conclusion

The employee advocacy software market is a growing and competitive space, with many different software platforms available to businesses. As social media continues to play a critical role in marketing and communication, the demand for employee advocacy software is likely to continue to grow. Overall, the employee advocacy software market offers businesses a powerful tool for improving their social media marketing efforts and engaging their employees, customers, and audiences on social media.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2023−2030.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis by type, features and applications.

Competitive Landscape – Top Key Vendors and Other Prominent Vendors