• Vikas Kumar
• June 26, 2023
• BLOG, MEDIA & ENTERTAINMENT
• CPG Businesses, CPG Digital Marketing Market, Digital Marketing, Direct-to-Consumer, Direct-to-Consumer Strategies, DTC initiatives
• 0 Comments

Overview Consumer packaged goods (CPG) brands typically communicate with their customers through channels like brick-and-mortar storefronts and online shopping portals. However, because of this channel-based strategy, CPG companies may suffer from changes in the channel, like those that occurred with retail outlets during the pandemic. Additionally, CPG Businesses avoid having a direct interaction with the final consumers, lack information on …