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Captivate and Connect: Enhancing Social Media Engagement with Closed Captions

Overview Closed captions are textual representations of audio embedded in a media file. They make video accessible to the deaf and hard of hearing by providing a time-to-text track to supplement or replace the audio. The text that is spoken in the video is displayed in the captions. Open and closed captioning, or captions, are intended for audiences who are …

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Unleashing the Power of DTC: Transforming the CPG Industry Through Direct-to-Consumer Strategies

Overview Consumer packaged goods (CPG) brands typically communicate with their customers through channels like brick-and-mortar storefronts and online shopping portals. However, because of this channel-based strategy, CPG companies may suffer from changes in the channel, like those that occurred with retail outlets during the pandemic. Additionally, CPG Businesses avoid having a direct interaction with the final consumers, lack information on …

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