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Unleashing the Power of DTC: Transforming the CPG Industry Through Direct-to-Consumer Strategies

Overview Consumer packaged goods (CPG) brands typically communicate with their customers through channels like brick-and-mortar storefronts and online shopping portals. However, because of this channel-based strategy, CPG companies may suffer from changes in the channel, like those that occurred with retail outlets during the pandemic. Additionally, CPG Businesses avoid having a direct interaction with the final consumers, lack information on …

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