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Vlogging: Unleashing the Power of Visual Storytelling for the Digital Age

Overview 

Video blogging, also known as “vlogging,” is quickly becoming a popular online trend, with video blogs appearing in virtually every niche and sector. According to current YouTube statistics, more than 65% of internet users in the United States watch online videos, and they each spend at least 6 hours per month doing so.

Vlogging, or video logging, has exploded in popularity in the last five years. Simply put, vlogging is a trend in video blogging as opposed to written blog entries. Although vlogging was originally thought to be a pastime for the younger generation, it has recently become a great option for people of all ages.

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Vlogging can be topic-based, making it an ideal medium for both people and businesses. Simply choose specialty and begin recording. Making interesting videos that attract an audience, on the other hand, can be much more challenging. There are numerous advantages to vlogging, and no matter what user professional or personal goals are, vlogging can be an effective method to help achieve them.

Evolution of Vlogging

Adam Kontras announced on his blog that he was relocating across the country to Los Angeles in order to pursue a career in show business on January 2, 2000. In November of the same year, Adrian Miles created the term “vog” to describe his video blog when he posted a video that altered the text of a still image.

Filmmaker and musician Luuk Bouwman published his post-college travel videos as his journal. Steve Garfield started his own vlogging in 2004 and was declared “the year of the vlogging”. Vlogger has built a large social community on the YouTube platform by expressing vulnerable emotions and encouraging viewers to do the same.

The impact of this emotional interaction between strangers can be seen, for example, in the growing popularity of vlogs, in which bereaved families console each other with friendly comments.

Benefits of Vlogging

Video blogging

Drawbacks of Vlogging  

Video blogging

Future of Vlogging

In 2019, 46.44% of our population used social media, according to Statista. As a result of the pandemic’s constraints on India’s entertainment options, the number rose to almost 50% in 2020.

It is further predicted that this penetration will reach a staggering 67% by 2025. But until recently, the majority of people lacked the skills necessary to pursue vlogging as a full-time career, making it a niche hobby.

Yet as more and more individuals, start using visual content to express themselves, vlogging is no longer a difficult undertaking.

Conclusion

There is no doubt that vlogging is becoming one of the most popular online marketing trends of the future. Bloggers around the world are starting to include videos in their blog posts and are seeing a huge increase in page views. Bloggers get better bounce rates and can post videos on platforms like YouTube to get more valuable links to their sites. Video blogs are a great way to engage with existing readers and build a list of new ones, but creating quality videos to use in your posts takes some time and effort. Be prepared to greatly increase the success of your blog if you put in the effort.

The future of video blogging looks bright and exciting. Not only can user grow their audience but can also build a targeted customer list that will help to increase revenue. With so many benefits, video blogging is definitely worth the effort. If cannot create a new post every day, start with once a month and enjoy blogging success like never before.

Author: Suryansh Verma